@TheWriter

A brand language consultancy on a mission: to find the words that shift the world, through creative consulting, training, naming and – naturally - writing.

 London/New York
thewriter.com
Joined June 2010
  • Tweets7.6K
  • Following2.5K
  • Followers5.2K
1.5KMedia
Rolling in the aisles at this one, tbh (follow @RobinsonJM, one of our favourite copywriters)
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Brand language: it’s a big part of marketing strategy. And a big source of stress. Marketers say there’s too much change, too few resources. Do you agree? (Thanks for the stats, @phrasee and @DynataGlobal.)
Agility PR Solutions@AgilityPRS22 Nov 2021
Brand voice is coming of age, but marketers say stress over customer engagement is increasing. New research from @phrasee and @DynataGlobal. hubs.ly/H0_BFCC0
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What do your tweets, TikToks, emails, newsletters, adverts have in common? If you’re stumped, our #BrandMessaging blog is for you. We look at what makes a strong, consistent brand message, plus ways to create your own: bit.ly/3y68E5O #Marketing #Brand #Contentmarketing
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Utilise vs Use. Verify vs Check. Regarding vs About. Jargon creates barriers between those who get it, and those who don’t. Head to our blog for how jargon can exclude your readers, and why it’s best avoided: bit.ly/3llHUJn #Marketing #Advertising #TargetAudience
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We’re watching and waiting (and possibly prosecco sipping); excited for the Best Use of LinkedIn category for our inclusive language campaign 🤓#TheDrumAwards
The Drum
@TheDrum11 Nov 2021
LIVE from London, join us for The Drum Awards for Social Media ceremony! xitter.cf/i/broadcasts/1OdKrBawr…
Have you ever wished for better loyalty scores? A boost in sales? Fewer angry phone calls? Your words could be what’s holding you back. We make a case for writing in the world of #CX, on our blog: bit.ly/3n4Cbsu #Marketing #CustomerService #Strategy #MarketingStrategy
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Be more @LEGO_Group. In most ways, but especially in how their CX teams handle customer queries. #Lego #CX
A screenshot of a customer service email from Lego. The email reads: "Dear John, Thanks for getting in touch with us and providing that information! I am so sorry that you are missing bag 14 from your Mos Eisley Cantina! This must be the work of Lord Vader. Fear not, for I have hired Han to get that bag right out to you. Your order will be arriving in the next 7-10 days (or less than 12 parsecs). Have a bricktastic day and may the Force be with you :)"

ALT A screenshot of a customer service email from Lego. The email reads: "Dear John, Thanks for getting in touch with us and providing that information! I am so sorry that you are missing bag 14 from your Mos Eisley Cantina! This must be the work of Lord Vader. Fear not, for I have hired Han to get that bag right out to you. Your order will be arriving in the next 7-10 days (or less than 12 parsecs). Have a bricktastic day and may the Force be with you :)"

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"A name is the biggest building block in the story you tell about your brand. So Meta – the revamped #Facebook parent brand – is a name with a lot on its shiny, augmented reality shoulders." On naming and the FB rebrand: thewriter.com/blog/its-all-a…
A pedestrian walks along the street looking at their phone, in front of a sign bearing the new logo of Meta, Facebook's parent brand.

ALT A pedestrian walks along the street looking at their phone, in front of a sign bearing the new logo of Meta, Facebook's parent brand.

Zooms without the zzzz. Teams without the trauma. Webex without the waffle. Forget everything you know about training in the workplace. #Training #LearningAndDevelopment #Writing
Name of the week. When @MiniCheddars brought out a new flavour using a Scottish cheese, there was really only one name they could go with.
A blue packet of Mini Cheddars re-named 'Wee Cheddars', 'Strathdon Blue Cheese' flavour.

ALT A blue packet of Mini Cheddars re-named 'Wee Cheddars', 'Strathdon Blue Cheese' flavour.

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Does your kid leave veggies on their plate? 🥦🥦🥦 Try describing them as treats; whet their appetite with unusual adjectives. Students ate 25% more green beans when they were labelled ‘sweet sizzlin’ green beans with crispy shallots’: news.stanford.edu/2017/06/12… #TastyThursday
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A glimpse of a tone of voice gem from @brandingmag: click off one of their tabs, and the page title changes to 'keep reading'. A nudge that worked on this reader... 👀
A screenshot of the tabs at the top of a web browser, showing a tab from Branding Mag. The title on the tab is 'Keep reading', along with the emoji of two eyes giving side-eye.

ALT A screenshot of the tabs at the top of a web browser, showing a tab from Branding Mag. The title on the tab is 'Keep reading', along with the emoji of two eyes giving side-eye.

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You have to hand it to @microsoft. They really know how to make a point about accessibility: news.microsoft.com/en-gb/202… They’re running the first digital billboard campaign to use British Sign Language.👏
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Hello, human writers. And to our robot followers: 01001000 01101001. We’ve all heard computers are going to take over. But can we broker peace before it’s too late? Find out on the blog: thewriter.com/blog/digital-p… #Writing #AI
A white robot with human features smiles at the camera.

ALT A white robot with human features smiles at the camera.

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Today, @CocaCola promises ‘Real Magic’ – but it couldn’t always offer the ephemeral. Which of its slogans would get you sipping? Drink Coca-Cola (1904) Six Million a Day (’28) Be Really Refreshed (’59) I’d Like to Buy the World a Coke (’71) You Can’t Beat the Real Thing (’90)
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1/3 of search ads never reach their intended audience. That’s what @bangodotcom says. And it’s protesting with a rubbish billboard outside Manchester. Our advice? Pick the right words for your website and your audience will find you.
Bango@bangodotcom28 Sep 2021
At Bango, we love great #targeting, and that’s why we bought the worst billboard in the UK! It may not be seen by many people, but we're confident that it'll get more eyes than a #search ad. We ran a cool experiment to prove just that: bit.ly/39GesY6 #WorstAdCampaign
Have you noticed the loading screens when you’re opening a @Webex? A nice hidden spot to add some personality to your copy.
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Inspired naming system from this kids menu. I'll have the 'I don't care', please😑
A pictures of a kids menu from a restaurant. The dishes are labelled 'Whatever' (A sandwich with a bowl of soup), 'I don't know' (Scottish beefburger on a bun served with fries), 'I don't want anything' (Breaded haddock goujons with fries and peas), 'I'm not hungry' (Cheesy pasta with fries and peas), 'I don't want that' (Tomato pasta with fries and peas).

ALT A pictures of a kids menu from a restaurant. The dishes are labelled 'Whatever' (A sandwich with a bowl of soup), 'I don't know' (Scottish beefburger on a bun served with fries), 'I don't want anything' (Breaded haddock goujons with fries and peas), 'I'm not hungry' (Cheesy pasta with fries and peas), 'I don't want that' (Tomato pasta with fries and peas).

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Our recent Page Break newsletter had it all. We learnt how you can use language to lead by example, from work meetings to Disney World. Plus, how PowerPoints can be more TEDx, less snooze-fest. For your shot of wordy views + insights, sign up here: bit.ly/3Ad2Yar
Today’s #WorldLetterWritingDay. A good reason to give a parent something to put on the fridge. Brighten an incarcerated person’s day. Or name a planet, like precocious 11-year-old Venetia Burney did: bit.ly/2WEoiXl What's the most meaningful letter you've ever received?
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