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📣 It’s a big news day over here at Phrasee: two new leadership appointments, coupled with a rebrand and an enhanced product proposition – both to be unveiled this summer. 👉 Read more here: phrasee.co/news/personalised…

Red flags, #AIWashing edition.🚫 When it comes to dodging illegitimate claims amidst the rise of AI Washing, Phrasee CPO Toby Coulthard shares that a best practice is to be wary of businesses that broadly use the term AI. 💭His full thoughts in @CNBC: cnb.cx/3WGaHvM

Shopping for a #GenAI solution to support your marketing efforts, and looking to ensure your enterprise ends up in the right hands? ENTER ➡️ @Phrasee’s brand new RFP Template, created by marketers, for marketers, to navigate this landscape. 🔗: bit.ly/4alg3jB

Just three weeks to go until @movableink's first ever Think Summit Europe, and we can't wait to see you in London! To celebrate, we have a little gift for you 🎁 Use this link for £50 off your ticket, and let us know if you'll be joining us next month: thinksummit.co.uk/tickets/?p…

Great news - Phrasee now integrates with @cordialinc! 🎉 That's right - @cordialinc customers can now enjoy all the benefits of AI-generated content from their own ESP to get more ROI from their emails. Want to know more? Get the lowdown here: bit.ly/3qBkYrB

You wanna peach of us? 🍑 We're off to Atlanta for #Accelerate2022 later this month, hosted by @MessageGears As proud sponsors, we'll be hosting a roundtable all about how you can click with your customers through experimentation, see you there! 👉 messagegears.com/accelerate2…

How can you turn your bland marketing into brand marketing (without facing the wrath of #cancelculture)? Our infographic has all the answers at a glance! Our top tip? Don't play it safe. Play it safe...ish. Read more here: bit.ly/3Q7xg5o

Chasing unengaged subscribers? Focus on your Supercustomers instead! This is where your opportunity lies. Learn how companies like @SallyBeauty and @marketingcloud are doing it, and how you can too 🦸‍♀️ Sign up here 👉bit.ly/3dz40a9 #crmmarketing #emailmarketingtips

Meet The Supercustomers 🦸‍♀️ In our upcoming #webinar, we’ll show you how brands have supercharged their most engaged audience with data-driven marketing messaging - and how it spills over into everything else. Register now: bit.ly/3w21xvj

Testing can produce big gains in marketing if you have the right talent and technology that enables optimization at scale. But otherwise, it can be a real time-waster, as Phrasee CEO Parry Malm explains. Here are our top 3 tips for better tests: bit.ly/3QyrrP3

HOT OFF THE PRESS... our brand-new Orange Paper is here! 🔥 Our research shows 92% of marketers are “playing it safe” with their messaging in today’s economic and social climate. But you don't have to choose between being brand-safe and cutting edge: bit.ly/3PJY1O7

What do you when the economic chips are down? Playing it safe and hoping for the best is not an option. Here's your cheat sheet on what you SHOULD do: 1. Keep investing in marketing 2. Test your content to maximize learning 3. Stick to your brand values vimeo.com/724855625

There’s only one suitable reaction to this case study: a chef’s kiss 🤌 @realhomechef used AI-powered content optimization and @marketingcloud to hone its marketing language and serve up 8X ROI. Here’s how: bit.ly/3nqPGCi

How do you click with your audience? 🖱️ In our blog this week Customer Success Manager Adele Boesinger shared all her go-to tips and tricks from working with Phrasee customers to help improve your click rate: bit.ly/3myWgX5 #clickrate #marketingtips