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ALT Picture of a poster: Research needs to be findable and accessible • Everyone can access previous research when needed • People know the locations of insights and relevant research • Folders are consistently labelled across products • Researchers own the structure they store their research within their product team

ALT Three roadmaps: Misleading roadmap (linear) - “We will follow this linear path from zero to our inevitable victory, and these are the milestones that will get us there.” Honest roadmap (conical) - “We know where we are today, and have a good idea about the near future, but recognize that the future becomes uncertain.” Strategic roadmap (diverging paths) - “We know where we are today, and anticipate decision points that will change our path. We are intentionally gathering the data that will help us make those decisions.”






















