the_feministcode

You know, there’s a real conversation we need to have about the creative industry in South Africa. So many of our talented artists and actors are struggling right now and tbh it’s not just about royalties or the paychecks that never seem to stretch far enough. It’s about the bigger picture, many creatives were never shown how to branch out and diversify their income streams or think of themselves as business owners beyond their art. As someone who’s found a path in influencing, I’m grateful every day for this career. But I also know I won’t be “hot stuff “ forever, it’s just not sustainable. That’s why for the past 2 years I’ve been putting energy into building something that goes beyond just my current career. It’s about longevity and creating ventures that sustain us in the long run. We need to normalise artists who are entrepreneurs, creatives with business minds and just prioritising the importance of having multiple lanes. We can be both artists and architects of our own futures!!