Turning brand into pricing power, growth, and enterprise value. For The EBITDA.
Global - HQ Los Angeles, CA
Joined May 2008
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- Followers3.1K
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The Blake Project retweeted
Some of the most important brand work begins when a company realizes the business has moved faster than the brand. In this new @BrandingInsider piece, we share the importance of building a brand around the business you are actually becoming.
brandingstrategyinsider.com/…
The Blake Project retweeted
Some of the most important brand work begins when a company realizes the business has moved faster than the brand. In this new @BrandingInsider piece, we share the importance of building a brand around the business you are actually becoming.
brandingstrategyinsider.com/…
Some of the most important brand work begins when a company realizes the business has moved faster than the brand. In this new @BrandingInsider piece, we share the importance of building a brand around the business you are actually becoming.
brandingstrategyinsider.com/…
The Blake Project retweeted
Apple has long understood something different: creativity is not an output. It is a strategic input. #BrandStrategy #InnovationStrategy #CreativeLeadership #MarketingStrategy
brandingstrategyinsider.com/…
The Blake Project retweeted
Most CEOs are measured by financial performance. But another form of capital is just as consequential: TRUST.
The CEO cannot delegate the responsibility for building it. In that sense, every CEO is also the Chief Trust Officer.
brandingstrategyinsider.com/…
Most CEOs are measured by financial performance. But another form of capital is just as consequential: TRUST.
The CEO cannot delegate the responsibility for building it. In that sense, every CEO is also the Chief Trust Officer.
brandingstrategyinsider.com/…
The Blake Project retweeted
AI is supposed to help us create what has never existed before.
But most generative AI is trained on what already exists. That creates a paradox: the more brands use the same models, the more likely they are to produce the same ideas.
brandingstrategyinsider.com/…
The Blake Project retweeted
The Blake Project is happy to host our 7th Un-Conference: The Human Advantage In An AI World, September 23–25, 2026, in San Francisco. Join us for Marketing’s Only Problem-Solving Event. brandingstrategyinsider.com/…
AI is supposed to help us create what has never existed before.
But most generative AI is trained on what already exists. That creates a paradox: the more brands use the same models, the more likely they are to produce the same ideas.
brandingstrategyinsider.com/…
“Think global. Act local.” once sounded like the right model for global brand management. Today, it often creates tension, blurred accountability, and local teams that are expected to execute strategies they did not help shape.
brandingstrategyinsider.com/…
The Blake Project is happy to host our 7th Un-Conference: The Human Advantage In An AI World, September 23–25, 2026, in San Francisco. Join us for Marketing’s Only Problem-Solving Event. brandingstrategyinsider.com/…
The Blake Project retweeted
Marketing's Only Problem-Solving Event is back. Join us for The Un-Conference: The Human Advantage In An AI World, September 9–11, on San Francisco’s waterfront.
brandingstrategyinsider.com/…
The Blake Project retweeted
A declining brand rarely fails all at once.
The warning signs show up earlier: leadership that stops looking ahead, organizations that work in silos, cultures that resist change, and knowledge that is ignored, hoarded, or never turned into action.
brandingstrategyinsider.com/…
The Blake Project retweeted
Everywhere you turn, brands look and sound the same.
Same flat logos. Same pastel ads. Same “Find Your…” taglines. Same safe, optimized, forgettable language.
But in the age of average brands, sameness creates opportunity.
brandingstrategyinsider.com/…
The Blake Project retweeted
Brand should create measurable value, not just preference.
That is the purpose of @TheBlakeProject's Value Acceleration Studio: to help leaders identify where brand can improve, then move quickly from strategy to action.
Explore it here: lnkd.in/g7vZuJPB
Everywhere you turn, brands look and sound the same.
Same flat logos. Same pastel ads. Same “Find Your…” taglines. Same safe, optimized, forgettable language.
But in the age of average brands, sameness creates opportunity.
brandingstrategyinsider.com/…
Nissan is in trouble. The way forward begins with remembering what made the brand matter.
brandingstrategyinsider.com/…
The Blake Project retweeted
AI may change how brands are found, evaluated, and chosen. But it does not change the need for brand strategy. The interface is new. The strategic requirement is not. #brandstrategy #ai
brandingstrategyinsider.com/…
AI is becoming table stakes faster than most leaders expect. The real advantage is not using AI; it's knowing where it can create value, building the organization to apply it well, and making choices competitors cannot easily copy.
brandingstrategyinsider.com/…
Brand relevance is not about chasing generations. It is about understanding how people’s needs, occasions, and definitions of value are changing.
brandingstrategyinsider.com/…
