The Blake Project

Brand should create measurable value, not just preference. That is the purpose of @TheBlakeProject's Value Acceleration Studio: to help leaders identify where brand can improve, then move quickly from strategy to action. Explore it here: lab.theblakeproject.com/valu…

Positioning should do more than make a brand easier to understand. It should make the business easier to grow. The strongest positions improve the economics of growth and greater confidence in where the business can win. brandingstrategyinsider.com/…

📷 Brand should create measurable value, not just preference. That is the purpose of The Blake Project's Value Acceleration Studio. See how it works: lab.theblakeproject.com/valu…

Brand problems often show up as growth problems, pricing problems, differentiation problems, or alignment problems. The Brand Performance Lab gives leaders free tools to diagnose where brand is limiting performance and where it can create more value. lab.theblakeproject.com

At The Blake Project, we help clients worldwide, in all stages of development, define, redefine, and articulate what makes their brands and businesses competitive at critical moments of change. We take an inside-out approach to competing differently. Ask us how.

For the brands that are trying to extend their value, don't forget about the 200M people who live and love the country music lifestyle. Your access to them is through the Grand Ole Opry and its portfolio of brands. Email us for more! info@theblakeproject.com #licensing #growth

The Blake Project is very proud to be the chosen strategy and growth partner for OPRY Entertainment Group. The opportunity extends beyond us for those seeking to grow with the momentum of Country Music's Biggest Brands. DM us for more #growth #strategy #licensing

I'm very excited to announce @TheBlakeProject's expansion to the Saudi market with our close partners @MasheedSA. Together we are delivering the Kingdom's most comprehensive approach to building brands. #marketing #branding #growth #SaudiArabia

How strong is the business case for purpose? Let's analyze. brandingstrategyinsider.com/…

Prompted this week by a client looking for book recommendations, here are ten of the brand and business books we recommend. #strategy #business brandingstrategyinsider.com/…