feeding your obsessions OBSESSIONS WITH…SHANI DARDEN https://xitter.cf/t.co/uGxGqstZal

TYB Universe
Joined March 2022
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add a progress bar to your cart we’ve recently shipped this with tyb, a progress bar that tells you how close you are to unlocking your next discount level or free shipping. think ‘spend $10 more to get $15 off’ pair w suggested products in that price range with a quick-add button right from the cart light touch and adds that progression feel to your checkout
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Back at it again tomorrow, live on X at 11am PT -- here's the rundown: 11:00 AM PT | Top Headlines with @Sammicohentalks & @alaina_hartley 11:40 AM PT | @gaganbiyani from @theacademysf 12:00 PM PT | @tyhunnny from @TYBXYZ 12:20 PM PT | Lauren Makler from @cofertility
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fiii@fiii___onlineSep 30
girliepop content bts at the office this morning @TYBXYZ
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RT @tyhunnny: Over the last 4 years we’ve been building the fan identity graph: a unified cross brand view for shoppers. The graph includes…
This quoted post is unavailable.
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Talking business w @dearmediastudio
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If your attribution lives in a browser, someone can steal it. Ours lives on the Shopify order.
Bill Gates' daughter Phoebe accused of 'cookie stuffing' scheme that has max penalty of 20 years in prison: reports trib.al/nf3Lz2a
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A red-lipstick-under-the-eyes YouTube hack went viral and changed her life… watch ‘Obsessions with’ @deepicam founder of @livetinted tyhaney.substack.com/p/deepi…
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Replying to @TYBXYZ
@TYBXYZ is our obsession
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Real customers make great influencers @TYBXYZ
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trying a new format for sharing our process! i’m realising a lot of artefacts and product decisions we make never get shared, so let’s change that. here’s the first one: i advocate a lot for expressive consumer surfaces, but equally, knowing when to have more restraint is so so important example: some new onboarding screens we’re testing. on the left, while pulls you in, it diverts attention from the sign up cta on the right, less details, but a more intentional sign-up funnel
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Replying to @tomfgoodwin
yeah tech co's pumping billions into creepy spy glasses when all we want is to bring back the iPod...
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Super easy and repeatable on @TYBXYZ
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our updates sheets just got.. an update
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Replying to @TYBXYZ
👑 tyb cracked making the post event/post purchase relationship redistributive. and pre/post are not separate, what compounds later is determined by who + what was at the event
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update, now it’s tinder what they really managed to get right is getting you to their low friction core loop immediately and framing any higher friction action as a benefit to you – for example, add more to your profile for more matches the ui also gets function and fun right: animations and texture richness at the core loop, and simplicity at sign-up, purchase flows, and preferences
the most referenced app for us with @tybxyz design team right now is candy crush i’ll keep going on about this: not nearly enough consumer products, especially in crypto, use mechanisms from games that consistently hit 1 billion revenue per year they have incentive structures, economies, ux, and expressive ui figured out like no one else, literally all out in public
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some things we’ve shipped in just about a month at @tybxyz – streaks – earning affiliate $ from your posts – improved posting flow – waay simpler discount redemption – discover tab – more useful notifications – widgets in-app for events you signed up for – improved onboarding so much more coming
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Replying to @TYBXYZ
Try the TYB Obsession Caesar Wrap ✨
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after a great year at @tybxyz, im excited to share im officially starting my second year at @tybxyz
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Community + experiential is the hack to CAC
Once again, bullish Experiential (IRL) marketing
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Replying to @codyplof
TYB BB
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