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Why pretest with Swayable? Simple.
Find out what works, so you can put your marketing $ behind the assets that are most persuasive.
Stakes are at an all-time high this election, but as Ground Media’s new study shows, slight shifts in support among key groups can tip the balance.
Check out the research, powered by Swayable’s RCT tech, to learn which ad most impacted voter enthusiasm: hubs.ly/Q02WdKs-0
Leading into the 1st Presidential debate, we polled 1,000 potential voters across various demographics about their expectations.
You can see full results and commentary here: hubs.ly/Q02DzLqz0
Swayable⚡️ retweeted
Lively discussion on misinfo & the structural problems in our digital ecosystem with @FastCompany EIC @bvaughan71, @CheckMyAdsHQ CEO @catthekin, @VoterFormation CEO @TatendaCheryl, @Microsoft economist @DavMicRot & ex- @UBS CEO @robertwolf32 at @Swayable’s #Persuasion2024 today
Swayable⚡️ retweeted
Analyzing a novel dataset of experiments, @lukebeehewitt, @dbroockman, Alexander Coppock, @Ben_Tappin, @jslez, @valerierose, @natelubin, & @m_hamidian elucidate the efficacy of political advertising campaigns.
#APSRFirstView
ow.ly/FNe050QRF2l
If you're attending ARF’s AUDIENCExSCIENCE conference, join Swayable’s CEO James Slezak & Cesar Brea, Partner at Bain & Company on 3/21. You'll learn how to build transformative programs that leverage causal impact data to drive major increases in returns from brand marketing.
🌟 A recent study by Swayable conducted during the Oscars found that combining a funny, unscripted moment with a traditional ad can increase brand lift and purchase consideration.🎬 #Oscars2024 #MovieMarketing #DonJulio #JimmyKimmel #MarketingStrategy #BrandLift #SwayableStudy
New Swayable research shows that Oscars clips impact movie interest more than trailers! Acceptance speeches drive audience intent, especially among non-Oscar viewers. Find out why Oscars clips are the new game-changer in film marketing! #Oscars hubs.ly/Q02n_29c0
If you'll be at SXSW, join Swayable CEO & Co-Founder James Slezak on March 8th for his panel with Tatenda Musapatike, Founder & CEO of Voter Formation Project, and Erin McDonough, VP, Global Strategy & Insights at Paramount.
hubs.ly/Q02l__Sw0
A must-read in @politico for strategists and marketers leading world-changing campaigns. The study analyzed more than 600 ads tested on Swayable by more than 50 campaigns across the 2018 and 2020 cycles. #Elections2024 politico.com/news/2024/02/15…
Swayable⚡️ retweeted
NEW: in @apsrjournal we report a treasure trove of data from inside dozens of campaigns’ own experiments on persuasion
The data reveal experimentation at a vast scale that is revolutionizing campaigning
challenges academic theories
& could have implications for democracy
🧵
🏈 The Super Bowl was a hit with over 123 million viewers! Celebrities were everywhere in the ads, but does having a celebrity really make a difference? Check out our study here: hubs.ly/Q02k-5wN0 #SuperBowlAds #CelebrityImpact #MarketingInsights
Swayable⚡️ retweeted
An exceptional keynote highlighting "The Power of Persuasion" by #JamesSlezak, CEO @Swayable @WebSummit 2024 in Lisbon.
The New Science of Persuasion: Swayable at Web Summit 2023 youtu.be/ZZHKmRI3e60?si=PBD4… via @YouTube
The New Science of Persuasion: Swayable at Web Summit 2023 youtu.be/ZZHKmRI3e60?si=PBD4… via @YouTube
Swayable⚡️ retweeted
@Swayable Awarded U.S. Patent For Persuasion Measurement Technology
martech360.com/mobile-tech/d…
#martech360 #newsmedia #news #marketingtechnology #artificialintelligence #mobiltech #digitaladvertising
Swayable⚡️ retweeted
We are excited to share the news that Swayable has been awarded a U.S. Patent! The patent recognizes breakthroughs in using causal data and machine learning to prove the impact that content has on consumers' attitudes, opinions, and intentions. globenewswire.com/news-relea…
We are excited to share the news that Swayable has been awarded a U.S. Patent! The patent recognizes breakthroughs in using causal data and machine learning to prove the impact that content has on consumers' attitudes, opinions, and intentions. globenewswire.com/news-relea…
Swayable⚡️ retweeted
Sometimes sticking to your values is the right move. Even if it seems boring. It shows consistency and
consistency = trust.
Great keynote about persuasive marketing from @Swayable at #Websummit in Lisbon last week.
#websummit2023 #lisbon #marketing #persuasivemarketing
Swayable⚡️ retweeted
“In marketing you’re either doing direct response campaigns. Or persuasion. If it’s a change that happens in our head, how do we measure it?…. Metrics are here to support visionary story telling. Not replace it.”- @jslez of @Swayable at @WebSummit
Swayable⚡️ retweeted
#PandaConf #WebSummit2023 - The Marketing Altar - kneeling room only!! #JamesSlezak of @Swayable on measuring persuasion !!
The Swayable Team is getting excited about @AdvertisingWeek in NYC! Be sure to add these events to your agenda if you are attending! #AWNewYork23 #PersuasionIntelligence #ProveLift #PreTesting
