No plan survives contact with the enemy. Ian's ex-army, so he'd know. In our case the enemy was the courier. From the new I Make Sex Toys episode, recorded at ANME in Burbank. #EStimSystems #AdultIndustry #TradeShow

Twenty-two years of trade shows teaches you to build in a plan B. And a plan C. Turning up in Burbank with the entire stand stuck in customs is exactly what plan C is for. New I Make Sex Toys episode out now. #EStimSystems #AdultIndustry

Testing. 2B in the Bumpers, clipped into a sleepsack. Continuous, 50. Nine percent on both channels. Just starting. That's what a Sunday afternoon looks like round here. Well someone's got to do it. #EStimSystems #EStim #2B #ElectricalPlay #Leather #MadeInUK #BritishManufacturing #ElectricalStimulation #EstimLife

Day one at ANME. Our stand is still in customs. What we have with us: two power boxes and a handful of electrodes. Whatever we could grab and stuff into hand luggage before we left for the airport. So we improvised. Our product display is now an iPad running a slideshow of phone videos we've shot in the workshop over the last twenty-two years. Put together this morning. Thanks, Apple. The rest of it, two crates of aluminium, stainless steel and 3D printed British-made kit, is in a warehouse in Los Angeles. Here's how that happened. We shipped from Watford two weeks early, deliberately, because we've done this before and we know how it goes. Carnet, temporary import, everything declared, nothing for sale. DHL Express told us the power of attorney was already on file. Then it wasn't. Or it was, but they wanted a new one. Nobody could tell us which. Three days of the same form. Signed, scanned, emailed. Signed again. Scanned again. Emailed again. Electronic signatures have been legally valid in the UK since 2000, and yet there we were photographing paper with a PDF app on my wife's phone, because I didn't have one installed. They were confused by British date formats. They were confused by "Managing Director", which apparently needed translating into "CEO". They asked for my passport. They asked for my social security number, which was interesting, because I'm British and I don't have one. I was half expecting them to want my inside leg measurement. Then it went to CBP. On a Saturday. While we were in the air. This morning at 6am, day one of the show, they decided the shipment needs FDA approval. It doesn't. Meanwhile @dhlexpressuk describe themselves as "global delivery specialists, helping businesses to grow. Follow us for export, import, e-commerce, and business advice." Last week they were at Goodwood with Formula E. Performance, innovation and sustainability. They fly Formula E round the world to a deadline. Cars that sound like electric lawnmowers. We sent two crates of aluminium and stainless steel. Quieter. Considerably more shock value. And they last longer than the Energizer Bunny. Still in customs. Genuine question, and I'd like a real answer rather than a call centre. How does a small British manufacturer get the motorsport service? Do we have to name a team after you? We're at ANME until Wednesday. Come and find us. We've got two boxes, some electrodes, an iPad and four people who actually use the stuff. #ANME #BritishManufacturing #MadeInUK #adultindustry #tradeshow

We are proud to find we have been nominated not once but twice at the 2026 StorErotica Awards ⚡ The Slider for New Product of the Year, and E-Stim Systems for Foreign Manufacturer of the Year. Both voted on by the trade, so fingers crossed. Ceremony 14 July, Burbank, and we will be there!! #EStim #StorEroticaAwards

The ABox Mk2 turns the music you love into pure sensation. Not sound triggered. Sound driven. It reads the whole waveform, so what you feel is the music itself, not a beat detector flashing along like a disco light. We built the first commercially produced pure audio driven E-Stim box in the world, and the Mk2 carries that on. Made in the UK. One 9V battery, no mains. Lifetime guarantee. Want the full story of how it came to be? Read it here: estim.store/blogs/choosing-e… #estim #electrostimulation #sextech #adultproducts #madeInBritain #estimSystems

Visitation to our stand at @erospain from press Royalty - Paul Smith from @ETOMagazine taking a shine to our megga sized Slider - Kay did manage to get it back!! Eventually! #estimsystems #estim

Think e-stim is too complicated? It's really not. Plug it in, turn it on, start low. Job done. Full video: youtu.be/C4ujZ833ES8 #EStim #ElectroStimulation #SexEd #HowTo #MadeInBritain

Power box. Cable. Electrode. Two points of contact. That's it. E-stim really is that simple. Full video: youtu.be/C4ujZ833ES8 #EStim #ElectroStimulation #SexEd #HowTo #MadeInBritain

Episode 3 of I Make Sex Toys is out NOW 🎰 Las Vegas. A trade show. A hire car called Frankie the Tankie. Wayne and Caz let loose in Nevada. What could possibly go wrong? Listen: buzzsprout.com/2320461/episo… #IMakeSexToys #EStim #Podcast