marketing & PPC nerd, baker of all things sugar coma-inducing, travel junkie, music lover & mom.Product Marketing at @apptotoapp.
Bend, OR
Joined March 2010
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One of my favorite things is harmonizing with the dudes yelling “oooooo” as loud as they can at duck games and then being louder and lasting longer. #goducks #scoducks #CFBPlayoff
Oregonians can be notoriously passive drivers.
But I swear to god if you mess up your merge, and I graciously let you in at the last moment, and you don't do the little rearview mirror thank you wave, we are now legally sworn enemies until the end of time. #oregon #baddrivers
Oh yay, it’s once again “find golf tees and ball markers in the washing machine” season. 🏌️♂️🙃 #golf #golfwidow #golfwife
No one, and I mean no one, is more motivated to learn numbers than a toddler trying to break into a locked iPad to watch @Octonauts
Nicole Mears retweeted
PPC Budget Management might not be the sexiest topic, but it’s crazy important to your account’s success. Check out today’s @PaidMediaPros video for our tips on better budget management. Thanks to our friends @Shape for sponsoring! #ppc #paidsearch >> youtube.com/watch?v=iOQaetXd…
I decided to let my toddler rename our kitchen as a restaurant. He decided on “Mooooo.” I feel personally attacked.
Nicole Mears retweeted
"It’s okay that a magical best-in-class PPC software provider that solves every single digital advertiser's problems doesn’t exist." - @StormyMears
9 major purchase considerations to evaluate, along with 100+ questions to ask PPC software vendors: shape.io/best-ppc-management…
A6: Reddit. It's a tough crowd b/s self-promotion is so frowned upon, but engagement in target communities and the preciseness of subreddit targeting is impressive. #ppcchat
A5 Absolutely dependent on the client. Early adopter clients are much more likely to approve a bigger upfront testing budget if we can provide sound strategy behind $ we're requesting. Other clients want years of proof that something we're want to test works for others #ppcchat
A4. Take into account last year's budgets, seasonality, YOY changes in traffic/cost inflation, budget for testing, and (I know I'm a broken record) major client business shifts (ex: opening/closing locations, adding product or service line, etc.) #ppcchat
A3 At my former agency it was a mix between clients dictating budgets and clients collaborating with us. Our goal was to provide quarterly data-backed recommendations tied to their strategies/goals/etc and let them make an informed decision #ppcchat
A3 (cont) The best budgeting processes were with clients that were open about their greater business goals/plans/environment so we could fold that into our overall recommendations/planning. #ppcchat
A1. Hi guys, I'm Nicole and I do all things marketing (incl. my first love PPC) for a SaaS company. Outside PPC, haning out with my 1-year-old Max and baking are two of my biggest passions #ppcchat
Watching #homealone as an adult, I realized I’m more incensed by the wet bandits causing thousands of dollars of water damage (and the months of remodeling that necessitates) than the destruction they cause stealing stuff. #adulting #christmas
“America is never wholly herself unless she is engaged in high moral principle. We as a people have such a purpose today. It is to make kinder the face of the nation and gentler the face of the world." - George H. W. Bush. Words as true in 1989 as today.
Nicole Mears retweeted
Chatbots are becoming more proficient at engaging and qualifying prospective customers than traditional website forms. Arnav Patel of @hellotars_ai details how to effectively set up your marketing chatbot to convert prospects from PPC campaigns. bit.ly/2TTekLY
Nicole Mears retweeted
So excited to announce our newest feature!! Automated Budget Pacing for cross-channel PPC management took a while to get here, but oh man is it awesome!
There is a handy new “Download as PDF” button in Google Data Studio now. Option to select specific pages. No more crappy workarounds for exporting reports! #PPCChat
Nicole Mears retweeted
Heartbroken reading through these #WhyIDidntReport stories. To each survivor out there: you deserve better. You deserve to be heard. And I promise that I’m gonna keep fighting for you, today and every other day, too.