We provide agencies with powerful tools to take control of PPC spend. Never worry about pacing or over/underspend again.
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Joined May 2014
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We've got some huge news: Shape is now part of NinjaCat! Learn more about the partnership on Ninjacat.io and Shape.io -> bit.ly/3A9nsmU
The future of NinjaCat is taking shape, and we're so excited! Continuing our journey to deliver a world-class digital marketing performance management platform, NinjaCat acquires Shape, a leading PPC budget management software suite. | READ NOW --> bit.ly/3p8THMF
Shape retweeted
One of the most valuable tools I've used to manage #LinkedInAds is Shape.io. Shape tracks, measures, and predicts budgets and actual spend on LinkedIn. I'm joined by Jon Davis, cofounder of Shape, for this week's episode. Check it out!
b2linked.com/blog/ep55/
You can now add a bunch of new Google Ads campaign types to your PPC budgets!
- Performance Max
- Local Campaigns
- Hotel Campaigns
- Universal App
- Smart Campaigns
...are now all eligible for automations with Shape.io
Info: lnkd.in/gmX_BqGd
#ppcchat
Word of warning for our agency followers/customers...it appears Google is rejecting credit cards as payment options for advertisers with "large accounts" (spend greater than +$10K/week).
Heads up #ppcchat - we had a bunch of cancelled Google Ads accounts today because of the change in billing policies (no more credit card charges apparently). As an agency, we weren't notified. If you're not on the payments emails, you may want to double-check your accounts today.
Upgrades to 'Budget Pacer' & 'Budget Booster' Apps in Shape.
Now you'll see improved spend and pacing recommendations for social campaigns.
All the details: shape.io/ppc-social-recommen…
Does your PPC agency use a tiered billing system to determine management fees for clients based on ad spend?
This demo video shows an example of how to use Shape to design a formula that creates four pricing tiers and displays fees in your account:
youtu.be/gOollcsxkKs
You can now add the PPC management fees your agency charges clients to your Shape account using the new 'Custom Values' feature.
Here's a demo video with a couple quick examples:
youtu.be/DXurWW9i7nM
Demo video showing how to take internal Client IDs your team uses to organize #PPC clients and add them to Shape with our new feature 'Custom Values'
⬇️
youtu.be/4wlQtki9Z_8
New Feature:
Introducing Custom Values in Shape 🎨
Add a variety of data fields to your company’s Shape dashboards that are unique to your team, clients and business with Custom Values.
Announcement post: shape.io/custom-values/
All the details: help.shape.io/help/custom-va…
Join Shape and @PPCprotect in 45 minutes as we discuss "Proactive Ways to Prevent #PPC disasters." Grab your seat now: bit.ly/319JIul #googleads #ppcchat
No one is safe from PPC spend disasters! Luckily, there are steps you can take to safeguard your clients. Join us Wednesday, March 24, as we discuss ways to protect against #ppc spend disasters with Neil Andrew of @PPCprotect. Reserve your seat: bit.ly/3vJmZU2
When a client or stakeholder has a question or concern about a specific PPC Budget or initiative, Shape customers can share the Budget Performance Report in seconds to help drive the conversation.
Directions to create, view and share your own:
shape.io/ppc-budget-performa…
The Live Budget Dashboard highlights a Budget’s target cap, current spend, ideal daily spend, and ad campaign performance metrics simply and quickly.
Details on how to create, view and share your own report with anyone:
shape.io/ppc-ad-spend-tracke…
Big thanks to Izabelle Hundrev from @DirectiveAgency for this guest post!
Checkout Izabelle's six keys for creating compelling #PPC reports for your clients:
shape.io/compelling-reports-…
This Shape Report allows you to give clients direct access to their current and historical PPC performance.
Easily visualize how metrics such as spend, conversions, and conversion rates have changed over time.
Details on creating and sharing your own:
shape.io/ppc-client-performa…
If sharing live PPC data with your clients sounds exciting and not scary, checkout our Live Client Dashboards.
The reports are designed to make it easy to share PPC data with anyone in only a few clicks:
shape.io/ppc-client-dashboar…
Out of the seven prebuilt templates we designed for the launch of Shape Reports, this one was by far the most requested by long-time customers.
The Historical Budget RollOver Report:
shape.io/historical-ppc-spen…
This new Shape Report displays current and historical PPC performance data for all Clients in Shape.
When a viewer selects a past date range, the report will automatically refresh to display that historical performance data.
All the details:
shape.io/ppc-agency-reports
The Live Company Dashboard is a new prebuilt 'Shape Report' that allows you to give anyone on your team access to live performance data for all Clients and Budgets being actively tracked in Shape.
Details on how to launch and share access to the report:
shape.io/ppc-agency-dashboar…
Introducing Shape Reports:
📈Launch Prebuilt PPC Reporting and Live Dashboards in a Few Clicks
Now share access to live PPC data with anyone whether they have a Shape account or not.
How to launch, view and share reports with your clients and teammates:
shape.io/ppc-reporting-softw…
