Steve Pruneau 🇺🇦

With capital investments and true assets such as machines, real estate, business processes and intellectual property... it is reasonable (and expected) to maximize productive use and return on capital. Humans are not capital. People are not assets.

A foundational principle of western capitalism is to maximize earnings from assets and invested capital. We do this with machines, real estate, business processes, intellectual property. Reminder: Humans are not capital. People are not assets.

Words like 'Human Capital', 'Human Capital Management', 'People are our greatest asset' and 'employee' can lead to a perspective among owners and executives which makes it normal to treat people like machines whose productivity is to be maximized and then discarded.

People at work expect to be treated as peers, not employees, regardless of their role in the company. Business owners and executives who view themselves as entitled aristocrats will likely have a rough time of rejection from now on.

Now that business owners and executives can no longer provide for the long-term financial well-being of 'employees,' they are increasingly treated the same as anyone else; as peers in society with a different role, not an entitled aristocracy who deserve some greater privilege.

Myth: The company should provide for your financial security. Long term financial security for employees is nearly impossible due to shifting customer preferences and investor demands for maximum profits. That's why work and jobs are transactional now.

The modern equivalent of class-based society is Owners/Executives (Entitled Aristocracy) over Hourly Workers (Commoners). Hourly wage job:, do what you’re told and be grateful to have a job. People everywhere are rejecting this. Dignity and equality are more important than a job.