Debbie Schwake retweeted
NEW EPISODE! The Marketing Book Podcast: "From Backroom To Boardroom: Earn Your Seat With Strategic Marketing Operations" by Debbie Qaqish @Forbes_Books @DebbieQaqish @revenuemarketer @SpiceDebbie @JeffPedowitz
bit.ly/3F8hqEe
Accurately stated by @Deloitte: "CMOs often sit at the executive table without the strategic empowerment their position demands"
www2.deloitte.com/us/en/insi…
@RevenueTable #revenuemarketing #revenue #marketingstrategy #CMO
Key findings from this year's State of ABM Report:
🏃🏽 COVID spurred a rush to ABM
💰 Leaders prioritized revenue > leads
👤 Customer retention is the new acquisition
💪 Mature ABM programs are resilient
🤯 This year changed B2B marketing forever
terminus.com/blog/2020-state…
Sales and marketing alignment is worth the work you put into it! #salesandmarketing #MarketingStrategy #alignment
It's time to put the #lead #attribution argument to rest. Learn how to get #aligned
revenuetable.com/post/defini…
#salesandmarketingalignment #salesstrategy #marketingstrategy #ABM #accountbasedmarketing #alignment
Take a look at some of our favorite tweets from last week's #B2BSMX ⬇️
b2bsalesmarketing.exchange/b…
Top 10 Tweets From #B2BSMX 2020 - B2B Sales & Marketing Exchange buff.ly/3mWrYLS
How often should you send an email? @jaybaer says as often as you have something interesting to say! #margeting
When you’re good at #ABM it’s easy to scale. #doubledown #marketing #revenue #margeting @jaybaer @justinkeller
This! 🙌 #margeting
We couldn't have said it better than @jaybaer..."the more ABM you do, the more ABM you do."
It. Works.
#MARGeting
The more ABM you do, the more #ABM you do @jaybaer No one says this doesn’t work once they’ve tried. #margeting
Off base tone deaf emails are less and less tolerated. #margeting
COVID spurred a rush to #ABM because marketers knew they needed to be smarter! #margeting
Best #marketing stat today from @jaybaer “Our barware supplies have grown 400%...” @justinkeller #margeting
"What a crappy experience for your customer is when the first interaction with you after the sale is an invoice." @JeffPedowitz @revenuemarketer #B2BSMX
👆 So. Much. This.
Fellow #marketers how do we change this?










