Spencer 🌊

New interior installed on this 911 this week. Buttery smooth 😮‍💨

Today I worked in the middle of my backyard. Do I miss sitting in traffic for 2 hours for a soul-sucking 9-5 daily?? I’ll let you decide.

-Video games -Drug$ -Po*n -TV What do all of these have in common? They don’t cure boredom. They make you okay with being bored. Make sure your habits contribute to your growth instead of inhibiting it.

So you're an "online writer"... -Emails -Content -Websites -Landing pages Whatever you're creating... I'd bookmark this for later ;) These are the 17 Golden Rules of Writing

You're working too hard on content ideas. Work smarter... Not harder. Here are (free) tools/software I use to create content matrixes for myself and clients. And no...it's not ChatGPT. 𝟭. 𝗔𝗻𝘀𝘄𝗲𝗿𝘁𝗵𝗲𝗽𝘂𝗯𝗹𝗶𝗰(.𝗰𝗼𝗺) Purpose: Type in a topic/niche and it will populate hundreds of questions, keywords and topics related to that keyword. Implementation: This gives you an entire bank of content your ICP has Googled. ie their: -Pain points -Curiosities -Questions -Interests Use these for generating content tailored to attracting your ICP. 𝟮. A𝗵𝗿𝗲𝗳𝘀.𝗰𝗼𝗺 / 𝗸𝗲𝘆𝘄𝗼𝗿𝗱-𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗼𝗿 Purpose: Similar to the previous software, Ahrefs gives insights like topic search volume, questions and related keywords your ICP has searched. Implementation: Prioritize keywords/topics/questions with highest search volumes to best create content that attracts your ICP. 𝟯. 𝗬𝗼𝘂𝘁𝘂𝗯𝗲𝘁𝗿𝗮𝗻𝘀𝗰𝗿𝗶𝗽𝘁(.𝗰𝗼𝗺) Purpose: Instead of wasting time watching Youtube videos for content ideas, this software will streamline the content fishing process. Implementation: Go to Youtube, copy the video URL, and paste it into the software. It will give you the video's transcript in seconds. Copy the transcript into ChatGPT or Bard .AI and ask it to give you the main points of the video. Don't spend hours watching videos when you can get the gist in a few minutes. 𝗕𝗢𝗡𝗨𝗦: 𝗥𝗲𝗱𝗱𝗶𝘁 / 𝗤𝘂𝗼𝗿𝗮 Purpose: Explore subreddits where your ICP hangs out to identify common questions and frustrations your they might have. Implementation: Use the information in these forums to establish authority and address your audience's pain points and burning questions. No more excuses for lousy content!

You’re supposed to feel pain. Every persons journey to success is unique. But, there’s 1 common theme: Each experienced pain and suffering to reach their current level. The difference between those who make it and those who don’t? The ability to control those emotions.

Want to make $$ writing online? A ton of people do. You'll need to stand out. The solution? Offer stacking. Email marketing is a great addition to your services and every biz needs it. This is a full guide on how to structure emails that print money. Steal it here. We'll start at the beginning of the email. 𝟭. 𝗦𝘂𝗯𝗷𝗲𝗰𝘁 𝗟𝗶𝗻𝗲: The mission: Grab readers' attention by differentiating from other subject lines and compel them to open and read. 5 different kinds of subject lines: 1. 𝘉𝘦𝘯𝘦𝘧𝘪𝘵-𝘋𝘳𝘪𝘷𝘦𝘯 𝘚𝘶𝘣𝘫𝘦𝘤𝘵 𝘓𝘪𝘯𝘦𝘴 ----------------------------- Template: "Discover the secret to [benefit] without [pain]." Examples: "Discover Radiant Skin without Harsh Chemicals." "Maximize Productivity without Sacrificing Personal Time." 2. 𝘊𝘶𝘳𝘪𝘰𝘴𝘪𝘵𝘺-𝘗𝘪𝘲𝘶𝘪𝘯𝘨 𝘚𝘶𝘣𝘫𝘦𝘤𝘵 𝘓𝘪𝘯𝘦𝘴 ----------------------------- Template: "Unveiling the Secret to [Curious Outcome]." Examples: "Unveiling the Secret to Effortless Weight Loss." "Unlock the Secret to Perfecting Your Morning Routine." 3. 𝘜𝘳𝘨𝘦𝘯𝘤𝘺-𝘐𝘯𝘧𝘶𝘴𝘦𝘥 𝘚𝘶𝘣𝘫𝘦𝘤𝘵 𝘓𝘪𝘯𝘦𝘴 ----------------------------- Template: "Time is Running Out: [Limited-Time Offer / Deadline]." Examples: "Time is Running Out: Grab Your Exclusive Discount Now." "Last Chance: Secure Your Spot Before It's Gone." 4. 𝘗𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘻𝘦𝘥 𝘚𝘶𝘣𝘫𝘦𝘤𝘵 𝘓𝘪𝘯𝘦𝘴: ----------------------------- Template: "[Personalized Touch] for [Recipient]." Examples: "A Gift for You, [Recipient] - Don't Miss Out" "You're Invited [Recipient], Here's Your Exclusive Invitation" 5. 𝘏𝘰𝘸-𝘛𝘰 𝘚𝘶𝘣𝘫𝘦𝘤𝘵 𝘓𝘪𝘯𝘦𝘴 ------------------------ Template: "How to [Achieve Desired Outcome] in [Specific Timeframe]." Examples: "How to Achieve Glowing Skin in Just 7 Days." "Learn How to Master Your Work-Life Balance Today." 𝟮. 𝗧𝗵𝗲 𝗛𝗼𝗼𝗸: The mission: Intrigue readers to read further by presenting a captivating hook. These are basically just longer subject lines. Whether you choose to address a specific problem, share a personal story, or use curiosity, a compelling hook sets the tone for the rest of your email. 𝟯. 𝗕𝗼𝗱𝘆: The mission: Provide value, captivate your audience, and guide them toward action. Use these strategies and examples to help you create an irresistible email body that keeps readers engaged throughout. 1. 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨: -------------- These can be enticing narratives or success stories related to your offer. Example: "Meet Sarah, who transformed her health with our fitness program. It all started with a simple decision..." 2. 𝘓𝘪𝘴𝘵𝘴 𝘰𝘧 𝘛𝘪𝘱𝘴 𝘰𝘳 𝘚𝘵𝘦𝘱𝘴: ----------------------- Break down complex topics into actionable steps or tips. This makes it easy for readers to follow while boosting the readability of your email. Example: "Boost Your Productivity with These 5 Simple Tricks Today: 1. Prioritize tasks 2. Set realistic goals 3. Take regular breaks 4. Eliminate distractions 5. Celebrate small victories" 3. 𝘈𝘯𝘴𝘸𝘦𝘳𝘪𝘯𝘨 𝘢 𝘘𝘶𝘦𝘴𝘵𝘪𝘰𝘯: ------------------------- Address common questions to demonstrate your understanding of your audience's needs and position your solution as the answer. Example: "Curious about our product? These are the top three questions our customers often ask..." 4. 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘛𝘦𝘴𝘵𝘪𝘮𝘰𝘯𝘪𝘢𝘭𝘴: ------------------------- Build trust and authority with testimonials or case studies that highlight the results of using your product or service. Example: "Jane from New York shares her skincare journey. 'Thank you for changing my skincare game!'" The CTA (Call to Action): The mission: Encourage readers to take a desirable action. 3 examples of CTAs: 1. Urgency-oriented CTA: ----------------------------- Template: "Click now to unlock [DESIRED RESULT]." Example: "Click now to discover the blueprint for creating a lucrative email marketing business - start earning an extra $3k/mo - $10k/mo." 2. Limited-Time Offer CTA: ----------------------------- Template: "Claim your spot before [limited-time offer expires]." Example: "Claim Your Exclusive Discount before Midnight" 3. Exclusive Access CTA: ----------------------------- Template: "Unlock exclusive access to [premium content/resource]." Example: "Unlock Exclusive Access to Our Premium Masterclass" P.S. (Postscript) (BONUS): The mission: Create urgency and restate the CTA by highlighting urgency, deadlines, or exclusive bonuses. Example: "Act fast! This exclusive offer ends at midnight tonight. Don't miss out on [benefit]. ---------------------------- Conclusion: Effective email copywriting demands a balance of attention-grabbing subject lines, enticing hooks, value-packed bodies, and persuasive CTAs. By incorporating these diverse examples and adapting the provided templates, you can create emails that resonate with your audience and drive meaningful actions. Keep your approach straightforward, concise, and impactful for maximum effectiveness in your email campaigns. Hope you enjoyed :)

Emotionally detach yourself from the results you expect and the time it’s takes to get there won’t matter.

𝗔𝗴𝗲𝗻𝗰𝘆 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗗𝗮𝘆 𝟯: 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝗨𝗦𝗣 + 𝗩𝗣 Yesterday was about offers. Today is about making offers stand out. This is how I created a unique offer in a saturated lead generation market. Break free from competition. So what is USP and VP? They're similar, but have different focuses. 𝗨𝗻𝗶𝗾𝘂𝗲 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 (𝗨𝗦𝗣) is the special thing that makes a product, service, or business stand out from similar offers. 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 (𝗩𝗣) is broader and concentrates on the overall value and benefits that a product or service brings to the customer. So how do you identify yours? Lets dive in... 𝗨𝗻𝗶𝗾𝘂𝗲 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 (𝗨𝗦𝗣) What makes you stand out? Look at other offers similar to yours. Are there gaps in their offerings? Areas where they fall short. Your USP should fill these gaps. Consider your own strengths and expertise. What do you excel at? Specific approach? Unique skill? These are questions to first ask yourself. Try the "Because" Test Fill in the blank: "Our (your offer) is unique 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 (USP)." For example: "We are the only ones that offer personalized fitness plans because our certified trainers use a data-driven approach tailored to individual needs." If you're having trouble... Think of your target audience deeply. What are their pain points and desires? Your USP should directly address these factors. Before I had a solid idea of my offer... I asked people what they struggled with. Use surveys and interviews to gather insights. Find what truly matters to your customers. Incorporate that in your USP. Remember: Solve a Specific Problem. Your USP should be a solution to a specific problem your customers face. Drill down to the core challenges they encounter, and position your USP as the remedy. Clearly communicate how choosing your business will alleviate their pain points or fulfill unmet needs. Now, moving on to VP... 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 (𝗩𝗣) Start by Identifying core benefits. List the tangible and intangible benefits your product or service brings. These should directly address what your customers are looking for. Prioritize these benefits based on what holds the most significance for your target audience. Clarity is key here. Your VP should be crystal clear. Avoid industry jargon or complex language. Imagine explaining your value proposition to a friend who has no knowledge of your business. Use simple language that resonates with your audience. Think about the emotional appeal. How will it make your customers feel? For example: If you're offering a cleaning service... It's not just about a tidy home. It's about the relief and joy your customers experience when they walk into a freshly cleaned space. It's about the weight taken of their shoulders and the time they'd be saving. Keep in mind you want your offer to stand out. This could be a unique feature, a faster delivery time, or exceptional customer service. This is how you make your brand more attractive in a crowded market. Another aspect I figured I'd throw in: Visual Elements. Visuals should complement your VP. Use images, graphics, or videos that reinforce the core benefits you're offering. For example: If your value proposition revolves around simplicity... Use visuals that convey ease and transparency. That's all for USP and VP. The point of this series is to provide actionable steps and clear information needed to build the foundation of your agency. Take action. Integrate these into your brand today. The goal is not to just identify your USP and VP... They should be ingrained in your brand and guiding your decision-making processes and client interactions. Hope you found this helpful! Since you now know your offer and how to make it unique, next we're looking into crafting Sales Letters. Your offer is no good unless it sells! Until next time ✌️

𝗔𝗴𝗲𝗻𝗰𝘆 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗗𝗮𝘆 𝟮: 𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗜𝗿𝗿𝗲𝘀𝗶𝘀𝘁𝗶𝗯𝗹𝗲 𝗢𝗳𝗳𝗲𝗿𝘀 We're starting at the beginning. The offer. It's not just about the product/service. It's not about setting a price. It's about identifying the "currencies" your customers value: -Time -Money -Energy -Identity -Reputation All successful offers resonate with these "currencies". This is how I was able to identify my offer with help from the legend @ChrisLDyson 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗡𝗲𝗲𝗱𝘀, 𝗪𝗮𝗻𝘁𝘀, 𝗮𝗻𝗱 𝗗𝗲𝗺𝗮𝗻𝗱𝘀 Distinguishing between these is key. Take fast food drive thrus for example. -𝘕𝘦𝘦𝘥𝘴 are essential (food) -𝘞𝘢𝘯𝘵𝘴 add desire (juicy cheeseburger) -𝘋𝘦𝘮𝘢𝘯𝘥 is specific (juicy cheeseburger you can get quickly without having to get out of your car for a few bucks) There's an enticing offer. Ask yourself the same question your ICP asks... Their 3am question: "Damn, if I could just have __, my __ would be better." That's where you'll find deepest needs and wants. Remember, it's not just about offering a solution to their problem...(cheeseburger) It's about creating an offer they can't refuse...(easy, fast, cheap "good" food) A captivating offer isn't just a product. It's a problem-solver, result-producer, and easy-to-implement game-changer. It's big, fast, easy, and new. Simple offers sell... Stacked offers will make you rich. This all starts with research and understanding your ICP. 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗦𝗵𝗼𝘂𝗹𝗱 𝗕𝗲 𝗬𝗼𝘂𝗿 𝗕𝗲𝘀𝘁 𝗙𝗿𝗶𝗲𝗻𝗱 What separates a biz that barely keeps the lights on vs one that thrives? You guessed it. Customer and competitor research are invaluable. Uncover the problems your audience faces. Understand their exposure to previous offers. Knowing this allows you to position your offer as distinctive and superior. (More on Research + Identifying ICP to come) 𝗣𝗶𝘁𝗰𝗵𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗢𝗳𝗳𝗲𝗿 Break down your offer deliverables artfully. Identify the features and benefits. Study them. Test them. Let's talk price structuring... Test options like: -Soft offers -Installment plans -Limited-time offers Another thing to consider: Risk-reversal. This is all about addressing fears. Frame your guarantee positively. Examples: -𝘍𝘳𝘦𝘦 𝘛𝘳𝘪𝘢𝘭 -𝘓𝘪𝘧𝘦𝘵𝘪𝘮𝘦 𝘞𝘢𝘳𝘳𝘢𝘯𝘵𝘺 -𝘙𝘦𝘴𝘶𝘭𝘵𝘴 𝘎𝘶𝘢𝘳𝘢𝘯𝘵𝘦𝘦 -2𝘹 𝘠𝘰𝘶𝘳 𝘔𝘰𝘯𝘦𝘺 𝘉𝘢𝘤𝘬 -𝘉𝘦𝘴𝘵 𝘗𝘳𝘪𝘤𝘦 𝘎𝘶𝘢𝘳𝘢𝘯𝘵𝘦𝘦 -𝘚𝘢𝘵𝘪𝘴𝘧𝘢𝘤𝘵𝘪𝘰𝘯 𝘎𝘶𝘢𝘳𝘢𝘯𝘵𝘦𝘦 -𝘙𝘪𝘴𝘬-𝘍𝘳𝘦𝘦 𝘊𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘵𝘪𝘰𝘯 -𝘔𝘰𝘯𝘦𝘺-𝘉𝘢𝘤𝘬 𝘎𝘶𝘢𝘳𝘢𝘯𝘵𝘦𝘦 -𝘕𝘰-𝘙𝘪𝘴𝘬, 𝘊𝘢𝘯𝘤𝘦𝘭 𝘈𝘯𝘺𝘵𝘪𝘮𝘦 -𝘗𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦-𝘉𝘢𝘴𝘦𝘥 𝘙𝘦𝘧𝘶𝘯𝘥 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁 + 𝗖𝗹𝗼𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗗𝗲𝗮𝗹 Use the "hand raiser" technique. This gauges interest before presenting the offer. Instead of diving into details... start by asking questions like: -"Would you be interested if I offered a personalized fitness regime guaranteeing results in six weeks?" -"Would you be interested if I offered a comprehensive strategy session to boost your online presence and increase customer engagement?" This qualifies potential customers. It's about creating a dialogue, engaging with your audience, and customizing your approach based on their responses. "𝗠𝗮𝗸𝗲 𝘁𝗵𝗲 𝗗𝗮𝗺𝗻 𝗢𝗳𝗳𝗲𝗿!" Confidence is essential. Present your offer everywhere. Remember that every "no" is a step closer to a "yes." Also remember that confidence and competence go hand in hand. Ie: Know your offer and ICP inside and out. That's all for today 😎 Crafting irresistible offers is a blend of art and strategy. Understand your audience's "currencies". Solve real problems. Present a solution that not only meets but exceeds expectations. Next we'll dive into: Outlining Value Proposition. See ya there ✌️

𝗔𝗴𝗲𝗻𝗰𝘆 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗗𝗮𝘆 𝟭: 𝗠𝗶𝗻𝗱𝘀𝗲𝘁 I wanted to start with mindset for obv reasons. I'll be honest... Starting an agency is a headache most days. Here are my mindset strategies to help me perform my best while remaining calm (even while stressed). 𝗣𝘁. 𝟭/𝟮 - 𝗠𝗮𝗺𝗯𝗮 𝗠𝗲𝗻𝘁𝗮𝗹𝗶𝘁𝘆 I'm not a huge basketball fan... But I have massive respect for Kobe Bryant. His mentality was (and is) massively inspiring to me as I was growing up. What I've learned and integrated from Kobe: His "Mamba Mentality" (MM) was more than a mindset... Beyond the court, it symbolized resilience, dedication, and an unyielding pursuit of excellence. At its core, MM meant approaching every challenge with relentless determination. Kobe likened it to a snake's precise strike... A metaphor for outworking, outsmarting, and outlasting the competition. In Kobe's world, mediocrity had no place. The Mamba Mentality demanded continuous self-improvement and rejecting satisfaction of past successes. It hungered for more, pushing limits, breaking barriers, and embracing discomfort for growth. What set Kobe apart was adaptability. Kobe approached every situation with versatility and a refusal to be confined by norms. It encouraged innovation, creativity, and a fearless pursuit of goals. This is the mindset needed as an entrepreneur... Not just one looking to build an agency. 𝗣𝘁. 𝟮/𝟮 - 𝗖𝗼𝗻𝘁𝗿𝗼𝗹𝗹𝗶𝗻𝗴 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝘀 Building a business is a rollercoaster of emotions. The Stoic approach to entrepreneurship can be a game-changer, offering practical wisdom for keeping your cool. 1𝙨𝙩 - 𝙛𝙤𝙘𝙪𝙨 𝙤𝙣 𝙬𝙝𝙖𝙩 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙘𝙤𝙣𝙩𝙧𝙤𝙡. In biz, you can't control every market flux or what others are doing. Instead, direct your energy towards your actions and decisions. By narrowing your focus, you'll find clarity and a sense of empowerment. When facing setbacks, view them as opportunities to learn and adapt. Stoics view challenges not as roadblocks but as stepping stones to improvement. Did your marketing strategy flop? Instead of dwelling on failure, analyze, adjust, and move forward. It's a resilient mindset that turns setbacks into comebacks. 2𝙣𝙙 - 𝙋𝙧𝙖𝙘𝙩𝙞𝙘𝙚 𝙣𝙚𝙜𝙖𝙩𝙞𝙫𝙚 𝙫𝙞𝙨𝙪𝙖𝙡𝙞𝙯𝙖𝙩𝙞𝙤𝙣. This might sound counterintuitive... But Stoics periodically contemplate worst-case scenarios (Alex Hormozi talks about this) By mentally preparing for challenges, you become more adept at handling them when they arise. It's a preemptive strike against the anxiety that often accompanies the unknown. 3𝙧𝙙 - 𝙀𝙢𝙤𝙩𝙞𝙤𝙣𝙖𝙡 𝙙𝙚𝙩𝙖𝙘𝙝𝙢𝙚𝙣𝙩 𝙛𝙧𝙤𝙢 𝙨𝙪𝙘𝙘𝙚𝙨𝙨 𝙖𝙣𝙙 𝙛𝙖𝙞𝙡𝙪𝙧𝙚. While success is sweet, don't let it inflate your ego. Similarly, when things go south, don't let failure define you. Stoicism encourages a balanced view of both, fostering a steady mindset that remains unaffected by external wins or failures. 𝗧𝗵𝗮𝘁'𝘀 𝗶𝘁 𝗳𝗼𝗿 𝘁𝗼𝗱𝗮𝘆! Hope you enjoyed the 1/30 days of starting an agency. Next, I will go into depth about 𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗜𝗿𝗿𝗲𝘀𝗶𝘀𝘁𝗶𝗯𝗹𝗲 𝗢𝗳𝗳𝗲𝗿𝘀 Until next time✌️

DMs aren't evil. They're how I've landed most of my work and connected with some of Xs biggest creators. "I'll ruin my reputation" That's entirely up to you. No giveaway. No signup. No BS. Here's the template I use that you can steal: