🎥📸 | We are thrilled to welcome FUJIFILM, one of the world’s leading camera manufacturers, as a member of the Content Authenticity Initiative! “In recent years, it has become an important global issue to realize a society in which creative and business activities can be conducted with peace of mind by proving the authenticity of photographs and videos,” says Makoto Oishi, Product Planning Manager of Professional Imaging Products, Fujifilm. “We are moving that mission forward by partnering across the industry to address the spread of misinformation, and we look forward to working with the CAI to help build a more trustworthy and sustainable content ecosystem,” he says. 🟡Read contentauthenticity.org/blog…

NEW | Content Credentials availability is growing across news, social media, and creative outlets. But how do we ensure reliable provenance information is available no matter where a piece of content goes? In our latest Blog piece, @AndyParsons, Sr. Director, CAI, dives into the unified and comprehensive solution for expressing content provenance for audio, video, and images. 🟡Read contentauthenticity.org/blog… #C2PA #contentcredentials #watermarking #fingerprinting #provenance

Today marks a watershed moment in driving mainstream awareness and adoption of Content Credentials — Google has joined the Coalition for Content Provenance and Authenticity (C2PA) steering committee.   Google will collaborate with other steering committee members (Adobe, The BBC, Intel Corporation, Microsoft, Publicis Groupe, Sony, and Truepic) to develop the technical standard for Content Credentials while also actively exploring how to incorporate Content Credentials into its own products and services in the future.  “In the critical context of this year’s global elections where the threat of misinformation looms larger than ever, the urgency to increase trust in the digital ecosystem has never been more pressing,” says Dana Rao, EVP, General Counsel, and Chief Trust Officer of Adobe and co-founder of the C2PA.  🤝 The C2PA, within the Linux Foundation, lays out the technical standards for digital provenance while the Content Authenticity Initiative (CAI) builds open-source tools based on the C2PA standards. The CAI’s cross-industry community is committed to adopting and advancing the movement to restore trust and transparency online, and we’re thrilled to continue empowering mainstream adoption. 🟡Learn more blog.adobe.com/en/publish/20… 🟡Join the movement contentauthenticity.org/memb…

Meet the Content Credentials icon of transparency, a symbol that will become the ultimate signal of transparency in digital content. As thousands of images and videos are produced daily to feed the global pipeline of digital experiences, the release and adoption of this new icon are significant milestones, empowering consumers and creators to verify then decide whether to trust content online. The icon is the product of a two-year collaborative journey led by a community of technical leaders, UX design experts, led by design leaders from Adobe and the BBC. Together, we built it around criteria identified early in the process as necessary for the icon to be a success, including ensuring the icon conveyed trust, indicated the presence of more information, could be immediately and universally understood, and was simple and flexible enough to fit across multiple contexts and on different backgrounds. We expect the new icon will be so widely adopted that it is universally expected, and one day soon become as ubiquitous and recognizable as the copyright symbol. With the support of our partners and the creative community, we’re optimistic that we accelerate toward this reality. Additionally, we have re-imagined the Content Credentials hub where consumers and creators can go to inspect content, learn how Content Credentials work, and see what organizations are doing with the tools. 🟡Learn more contentcredentials.org/ #contentcredentials