Content Authenticity Initiative @ Adobe. CTO, Founder. Saxophonist, Brooklynite, Pitmaster, Husband, Dad.
Brooklyn, NY
Joined March 2008
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Just arrived to @IBCShow in Amsterdam for a packed week — C2PA, CAWG, AI disclosure, provenance all showing up on the show floor, accelerators, hallway conversations, and a C2PA community meetup. Reach out if you'd like to connect here!
Google is joining Adobe and @ContentAuth in open-sourcing C2PA tooling — Credentio, a new C++ library for Content Credentials validation.
More implementations, more accessible code and docs, more community. That's the fuel of adoption.
developers.googleblog.com/in…
Yesterday was the day. Article 50 of the EU AI Act became enforceable. Machine-readable marking of AI content is now the law in the EU. Provenance is threaded throughout!
An AI label is a conclusion. Provenance is the evidence.
TikTok has joined the C2PA Steering Committee. They've labeled 3B+ AI-generated videos and were among the first to ship Content Credentials. This is happening just 3 weeks before EU AI Act Article 50 enforcement. The standard gains strength as more platforms with scale show up!
Andy S. Parsons retweeted
🎓 We're pleased to welcome @parsonsdesign @TheNewSchool as the first arts and design school to join the Content Authenticity Initiative as a member! The next generation of creative professionals is learning what Content Credentials makes possible, as well as informing its direction, thanks to the school's continuing work.
🎨 "At Parsons, we see every day how emerging creatives are critically engaging with AI and developing new processes for their creative work," said @jeongki Lim, Dean of Parsons School of Design Strategies at The New School. "Joining the Content Authenticity Initiative is a constructive step toward affirming their rights as creators and collaborating with partners to build a more sustainable creative economy."
Provenance isn't an abstract concept for this generation. It's a practical concern they're already thinking about as they enter the field. Read about a collaboration between Parsons and @Adobe, led by @bfrancesi, Senior Principal Designer, Machine Intelligence & New Technology at Adobe: adobe.design/ideas/creativit…
The IPTC Media Provenance Summit is next week in Toronto (April 16). Newsroom-focused, real-world C2PA/CAWG implementation. This is where theory meets practice → iptc.org/events/toronto-medi…
In late 2023, I asked Elon Musk about verifiable media provenance. He said: "That sounds like a good idea actually. We should probably do it."
Reports I've heard suggest xAI is now testing C2PA provenance. If that's true, I am delighted.
youtu.be/R2meHtrO1n8?t=2876
Excited to speak about provenance and authenticity for video in Mountain View next week! siliconvalley.video/
Looking back on 2025 and ahead to 2026 at why Content Authenticity matters, especially now: contentauthenticity.org/blog…
@ContentAuth #c2pa #cawg #provenance
Proud of the C2PA Conformance Task Force for launching the C2PA Conformance Program in June. We now see program thriving with CAs, device makers, software vendors and open-source tool creators investing in the interoperable ecosystem it enables. More:
contentauthenticity.org/blog…
What an honor to be featured on the 2025 TIME100 AI list. This is thanks to the amazing work of the @ContentAuth team at @adobe and my colleagues at the @C2PA_org. time.com/collections/time100…
The SXSW Panel Picker closes on Sunday. Please vote for us, it just takes a moment. If you think the creator economy in the age of AI needs a spotlight with experts across platforms, music, publishing, and tooling, I'm very appreciative of your support! participate.sxsw.com/flow/sx…
It's that time of year! I'm honored to be joined by some giants @williamallen @kakuls Laura Ellis on this panel proposal for SXSW. Please help bring this to life with your vote! It only takes a minute and this conversation is an important one to have. participate.sxsw.com/flow/sx…
I'm looking forward to TrustCon and joining this panel next week. We'll focus on Content Credentials and the role of provenance in the changing content ecosystem, and try to answer the question "what's real?" Expect many perspectives! trustcon.net/event/0f932abb-…
It's been exactly a week since the unique, oversubscribed convening of digital provenance pros at the Content Authenticity Summit @ Cornell Tech. My reflections on an outstanding day representing the beating heart of all of it—community.
contentauthenticity.org/blog…
I spent last week in Singapore at ATxSummit with many forward thinking members of government, advisories, and enterprise talking about Content Authenticity and online harms. It's a remarkable place in the world where thoughtful, pragmatic measures are being taken!
3 days until the Content Authenticity Summit at Cornell Tech in NYC. Will you be there? Practical technology for trust on the Web and critical conversations that have never been more important. And some fun, too! contentauthenticitysummit.co…
Andy S. Parsons retweeted
Version 2.2 of the C2PA specification was released this week, thanks to the hard work of the technical working group c2pa.org/specifications/spec…
Spent last week in London helping Adobe Content Authenticity, the new, free web app that helps creators achieve durable attribution for their work. It's the culmination of many threads in the CAI and C2PA standards ecosystems, with much more to come! blog.adobe.com/en/publish/20…
