PR freelancer. Proud dog mom(ager). Dance party enthusiast. New England has my ❤️
East Coast
Joined December 2008
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The 🐈's out of the bag. My husband and I are building a tiny home...on an island! 🏝 Read @AlyJwriter's story for @Money on how our not-so-crazy plan unfolded.
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Skye McIntyre-Bolen retweeted
The Queen died peacefully at Balmoral this afternoon.
The King and The Queen Consort will remain at Balmoral this evening and will return to London tomorrow.
Skye McIntyre-Bolen retweeted
Joe Biden continues to deliver
BREAKING: A brand new @taylorswift13 album is coming October 21. rol.st/3Q1tvhU
Skye McIntyre-Bolen retweeted
.@EvolvTechnology’s Peter George breaks down why schools are turning to artificial intelligence to detect weapons:
Texting my trainer that I've updated my fitness goal. I want @carrieunderwood's legs. #GRAMMYs
Always. It's a job that you can't turn off. 22 browser tabs open in my brain.
While it may seem obvious, one of the things they don’t warn you about regarding PR and marketing roles: you’re always thinking. And that’s not a bad thing. I was rocking my son to sleep at 3 a.m. this morning and had a sort of breakthrough on a project.
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Skye McIntyre-Bolen retweeted
Dear PR clients:
With earned media, you don't typically get a chance to review a journalist's story before it's published.
If you want that type of control, you'll have to pay for an ad.
#PR101
Also☝🏻Non-freelancers forget that we might gross $100K, but with 30-35% in taxes taken out, if you net $100k, you're only seeing around $65,000. BIG difference between gross & net.
I think a lot of people get caught up with “6 figure freelancing” but forget to break that down. $100k yr =~$8300 mo =~$2000 wk which means you need to be pulling in assignments that are at least $400 for 1 day's worth of work.
Start with your 1st $400 assignment as your goal.
Skye McIntyre-Bolen retweeted
If you're a brand without a press contact email listed on your website, add one. You're missing out on media coverage by not giving journalists a way to easily get in touch. When we have to send DMs through social media, you've lost us. Customer service inboxes // not the same.
Your city isn't experiencing a significant weather event if @JimCantore isn't in town. Welcome, Jim!
I've scheduled or rescheduled 6 meetings today and it's only halfway through my work day so if you think PR is glamorous, you are wrong. It's actually a hell of a lot of project management and admin.
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Percy is loving his first Asheville snow experience! @theavltoday @WLOS_13 @asheville @wyffnews4 #avltoday @weatherchannel #GetIntoTheOutThere – at Asheville, NC
