ChatGPT is here to stay, but are companies really focused on GEO? And yes, there are many similarities between SEO and GEO, but are companies focused on making sure ChatGPT and other LLMs recommend their products and services? Although most companies aren’t focused on GEO, it seems medium and large businesses prioritize it more.

We analyzed 15,000 Instagram accounts to determine how often you should post for optimal account growth. Stories - 4 to 7 times a day Reels - 3 to 7 times a week Images - 2 to 4 times a week Collabs - 1 a week Lives - 1 to 2 times a week Carousels - 1 a week Comments - 9 to 38 times a day DMs - try to respond to everyone (we don't really have data on DMs, but it is kind to respond to anyone who messages you) It may seem like a lot of work, but it isn't. For example, if you post a reel, you can also post a story that showcases your reel. Or with comments you can respond to people who leave a comment on your post or participate on other people's content and leave a comment that adds value. Plus, you can repurpose your content across multiple social platforms. But if you don’t have good content to share, don’t just post for the sake of posting. Brainstorm and you’ll start coming up with good ideas. Try it out, you'll see faster growth.

AI VS Human: Who Writes Better Blogs That Get More Traffic? It’s obvious that having AI write content is faster. And it is obvious that if you have a journalist create content for you, the chances are it is going to be higher in quality than AI. But from an effort standpoint, if you have AI and humans both write content, which one produces more traffic per minute spent? Here is the prompt that we used on ChatGPT to create a blog post. *** Start prompt*** I want to write an article about [insert topic] that includes stats and cite your sources. And use storytelling in the introductory paragraph. The article should be tailored to [insert your ideal customer]. The article should focus on [what you want to talk about] instead of [what you don’t want to talk about]. Please mention [insert your company or product name] in the article and how we can help [insert your ideal customer] with [insert the problem your product or service solves]. But please don't mention [insert your company or product name] more than twice. And wrap up the article with a conclusion and end the last sentence in the article with a question. ***End prompt*** AI creates the content for you fairly instantly, and you just have to manually check the article through Copyscape to make sure it isn’t plagiarized. And you need to read it to make sure it sounds alright and make small edits where necessary for flow. All said and done, it was pretty fast. Here’s the time difference between an AI writing the content, and then a human posting it to the CMS versus a human doing the whole process: Now it’s obvious that AI is faster… but let’s take a closer look. Here are the traffic stats for the AI-generated content VS human: As you can see from the chart, the traffic from AI-based content bounced up and down, but it didn’t move a lot. The human-generated content on the flipside had nice steady increases. Within 5 months, the human-generated content had 5.44X more traffic on a monthly basis. So, although AI-based content takes 4.31X less time to create, human-written content produces 5.44X more traffic. When you look at it from a perspective of how much traffic each one generates per minute spent, here are the results:

Do reviews matter if you aren’t selling a product?  It’s obvious if a product has a 2 out of 5-star rating on Amazon very few people are going to buy the product.  But what if you don’t sell a physical product? What if you offer a service, software, or a digital product?  Well to figure this out we took 10 sites in the service space, 10 sites in the software space, and 10 sites in the digital product space (ebooks, courses, etc) to see if reviews helped them generate more revenue.  In essence, we ran this experiment with 30 sites. None of the businesses were local, we focused on companies that sell nationally or globally. Most of the sites had little to no reviews when we started.  We helped them encourage their customers to leave reviews on various websites like Trust Pilot, Clutch, G2, etc.  In total, between all the sites we were able to generate 1909 reviews with an average star rating of 4.4.  And on average we were able to generate a bit more than 63 reviews per website. Let’s see what happened to the revenue for each of those categories once these sites had more reviews. For the service-based business, we saw an increase in sales by 3.07% on average. And when we looked further, 4 of the 10 sites saw a slight decrease in sales. The rest saw increases, but it wasn’t much. For the software sites, they saw an increase in sales by 8.94%. All 10 of the sites saw an increase. As for the digital product sites, they saw an increase in sales by 0.52%.  Funny enough 6 of the 10 sites saw a slight decrease in sales and 4 of the 10 saw increases. In general, we didn’t see it do much for service-based businesses or companies selling digital products. So does this mean you shouldn't get positive reviews? No, you should. It may not always help a lot. But it shouldn't hurt. Plus when you get bad reviews, you can use that as feedback to improve.

Stop using the color RED on your website. Colors affect purchases. People associate the color red with stop. Such as a stop light or a stop sign. And when people use that color for their call to action buttons, we typically see conversion rates drop by 8 to 13%. Instead, here are some other colors to try. Yellow – the color is optimistic and youthful. Typically used to grab the attention of a window shopper. Blue – creates a sensation of trust and security. Often used by banks and businesses. Green – is typically associated with wealth and is one of the easiest colors for the eye to process. It’s used to create a sense of relaxation. Orange – this color is typically aggressive. It’s used for call-to-action buttons like “subscribe”. Typically, because the color pops on a page. Pink – it’s romantic and in many cases, it is used to market products to women. Black – it’s powerful and sleek. Typically used to market luxury products. Think Amex black card. Purple – used to soothe and calm. You see it used with a lot of anti-aging and beauty products. Colors can affect your conversion rates in both a positive and a negative way. Use the right color for the right time and place.