We have created a tv show inside @WilderWorld It’s a bonkers car show with a little bit of Top Gear and a little bit of Pimp my Ride. It’s shot entirely in 3D, in real-time, in #ue5 It takes us a day and a half to shoot it. More and more culture is moving into game worlds or leveraging game IP. This doesn’t have to be narrative fiction like the Fallout tv show. This can be factual entertainment. In fact… this one area is where the most interesting and exciting work will be done because it’s fresh, it’s more immediate, and it’s more surprising. #ai and generative video is rendering the high end of moving image increasingly accessible. This doesn’t mean it isn’t valuable but the ability to do a polished cinematic isn’t going to be a luxury item anymore. In 3D human performance and relatability is the new luxury metric. Expanding your game world through tv-like entertainment formats. Done fast, done in real-time, done by humans. That’s where these worlds really come alive. Wheels is just the first production iteration of this but we will be doing many more. And this isn’t just transposing tv into video games, it’s leveraging the engine to grant ourselves superpowers too. We can go anywhere and be anyone