🇺🇸 Happy Fourth of July from Sentient Decision Science! Wishing our clients, partners, and community a wonderful holiday.

Join Sentient today for “Talk to Me: Using Voice AI to Transform Research Data Collection”, where we will share how we explored a voice-interactive research approach that captures richer, more authentic human expression in partnership with Travel Portland.

#IIEX North America 2026 is kicking off today! Our very own Aaron Reid will be onsite today and tomorrow and would love to chat about Sentient’s Emotion AI capabilities. Be sure to stop and say hello if you see him!

🎧 Sonic Branding Matters In a recent Talking Insights podcast episode, Aaron Reid and Danielle Venne sat down with Esomar's António Almeida to explore why sound has become a critical element of brand strategy in today’s audio-first world. Listen now: lnkd.in/gP5x3Bqb

This Thanksgiving, we want to reflect on the power of understanding human emotion and the partnerships that make innovation possible. At Sentient, we’re grateful for our clients, teammates, and the insights that drive progress. Wishing you all a wonderful holiday!

As the line between opinion and truth blurs, how do we apply a scientific design to accurately quantify emotion? In our #ESOMARCongress2025 session, Dr. Aaron Reid shares how Sentient measures automatic emotional responses to naturally-occurring and designed sounds.

How do we uncover the impact of sound within a social media environment? As Dr. Aaron Reid explains, Sentient’s approach is grounded in a theoretical model of persuasion—enabling us to quantify how audio affects emotion and drives preference. #ESOMARCongress2025 #marketresearch

From sonic branding to best practices, Aaron Reid and Danielle Venne unpacked our recent research in the #ESOMARCongress25 podcast booth. Catch the full episode on Talking Insights soon! #ESOMAR #marketresearch #sonicbranding

Sound is a strategic asset, not an afterthought. Dr. Aaron Reid and Danielle Venne explained how in their captivating session on the advantages of audio in social media advertising. Looking forward to more thought-provoking insights from #ESOMARCongress2025!

Presentation day is here! We can’t wait to share the stage with Made Music Studio to discuss our recent research on the impact of sound within social media. Join us at 2:50 to explore how strategic use of audio can improve engagement and elevate brand perceptions. #ESOMAR

Heading to #ESOMARCongress2025? Connect with the Sentient team in Prague! Dr. Aaron Reid and Jeremy Clough will be onsite, ready to discuss emerging trends and audio insights shaping today’s digital landscape. For a deeper dive into our research, don’t miss our presentation!

We’re thrilled to be presenting with our partners at Made Music Studio at ESOMAR Congress 2025 next week! Join Dr. Aaron Reid and Danielle Venne as they draw on behavioral science and real-world data to identify the sonic strategies that improve brand and ad performance.

In a recent episode of the Ecosystemic Futures podcast, provided by @NASA in collaboration with @ShoshinWorks, Dr. Aaron Reid explained how systems that account for the unconscious drivers of behavior outperform those that ignore them. Listen now: lnkd.in/ewxXHsAy

Join us at 3 PM EST to discover how integrating emotional and rational data strengthens AI systems. This future-forward session demonstrates how combining System 1 & System 2 boosts predictive accuracy and deepens our understanding of behavior. Register: lnkd.in/eP7SZnjM