Want to become a writer? DO NOT START WITH AI TOOLS. I repeat Do not. It's the worst place to help you become a writer.

"I have expertise that I think people can learn a lot from but I don't know how to write a book on it." A founder client shared this before hiring me as a ghostwriter. My response was, "Let me borrow your knowledge and turn it into a great book." Sometimes, the knowledge is already there. It just needs someone to understand it and put it on the page. Have the knowledge but don't know how to turn it into a book? Let's make it happen. Reply here or DM me "BOOKS".

Here’s how most founders waste time on content: They sit down and start writing immediately. They try to create threads, posts, or even books without first getting clear on what they actually want to say. The result? Content that feels forced, complicated, or easy to ignore. After working with many founders, I’ve noticed something consistent: The ones who get better results almost always slow down first. They spend time thinking clearly before they write anything. This is the part most people skip, and it’s also the part that makes the biggest difference. Clarity first. Writing second. Once you are clear, things start getting better.

Unpopular opinion: As a founder, you are always advised to show yourself to the world by being active on social media. But I know many founders who are shy, genuinely lacks time and don’t know what to post online. Does it mean they are not having profitable business? Yes, they have. It’s just that sometimes they get so over carried by the advices given by Gurus that they get pressured. Truth is: you only need to focus on making money without pressurising yourself to dance in front of camera just to build your personal brand. If you are doing best without it, you really dont need it.

Writing a book is not easy. It is challenging to an extent that you will start pulling your hair out of frustration. And yet it's the fun that I love the most. Ghostwriting a book for my clients is never easy but the challenges are worth it especially when there's smile on their face with the final book.

A B2B manufacturing company instead of posting real raw video footage of their factory is heavily posting AI-generated visuals. And then ask why people are not engaging with their content. I looked at their LinkedIn and other social media accounts. It was bombarded with AI everywhere. The message was unclear and even the faces of the company were hidden behind AI visuals. They were too proud of their content and yet could clearly see it wasn’t working for them. There are plenty of clients like these out there.

Your content needs to be authentic. We are far ahead of the era where topics like 'How to get X' used to work. Today people are more interested in reading about your experience, your real opinions rather than perfectly curated jargons. The credit also goes to the easy accessibility of content using AI tools. They have made us realize the true value of real authentic content over anything else. Welcome to the world where real is appreciated more than perfection.

Stop trying to sound smart in your content. Start trying to make the reader feel understood. People follow the second one. Reader is the main hero here. And above all always choose to be you.

Working with a right client is just as important as being honest in your work.

The best thing about AI in writing is: Nothing. Zero! Its empty words filled with no emotions. A real writing is that which comes from deep thinking and a human mind. Human mind. Period!

You are heavily relying on AI and then wondering why is your content not performing? How can it when your basic msg is ripped off with artificial sounding jargons?

I started posting on X in mid April mainly. So far, this is where Im able to reach. In my first month having even 1k impressions felt like a milestone but today its 48.7k, that’s huge but not enough of course. It shows how challenging but full of fun it is to grow here, to connect with like-minded people and build a great community. Excited to reach the 100 followers mark. Let’s see how long it will take to go there. Till then, i love it here! Especially the challenges to grow organically!

What a strange era we are in now. A few years ago, people want to look perfect on social sites like LinkedIn or X but fast-forward to 2026, people are tired of perfection. They want the real you. The authentic and the messy you. It's no longer about who has perfectly edited pictures posted on LinkedIn/X but about those who choose to show their authentic messy self. It's hard to believe but it's truth, anyone who has the confidence to show their real self to the LinkedIn/X world is growing at a faster pace than someone who is heavily relying on perfection (appearing perfect). The world is changing and I am glad it's happening finally. Cheers to the real ourselves. We are humans, we are supposed to be imperfect with our perfectly imperfect existence. If you read this post, accept a gratitude filled hello from an imperfect human.

Founders stop heavily relying on AI especially for writing your thoughts or sharing your expertise with your potential customers. It’s just going to make it worse. If you still don’t believe the above line? Read 50 posts in your niche and feel how majority of them sound same with same conclusion. You know why that’s happening? Because access to AI is easy for everyone. Think. Hard.

I always encourage my clients to write. Even if they don’t know how to. Obviously its not to make them a good writer but to make them understand themselves better and clearer. Writing is not for the work only but also to help your mind think clearly. Whenever I am troubled and i dont know what to do, i write. Anything that comes to my mind. I just write. Surprisingly, once i am done, i feel like i talked to a therapist and the confusion vanishes. Writing is an amazing thing happened to humans in my opinion. You are worrried? Write. You are confused? Write. You are happy? Write. I take pride when I write for my clients. It feels magical that writing has power to reach people and make a difference. So, it doesn’t matter if you are B2B, B2C, SaaS founder, write! It really helps! And then share your random scribbles with me (ghostwriter) to make it even better and attract the customer you want. That’s it. That’s all you need to do!

Good writing isn't about fancy words and clever lines. The real power is in clear thinking and simple structure. If you know how to think you can almost always win. Everything else is secondary. And the reason is simple: Clear thinking helps you get your message clear and therefore helps you elevate your marketing game. Once your customer knows what you do (which happens after clear thinking), they waste no time becoming your customer.

I closed one of my client in less than 30 sec. Yes, in less than 30 seconds. That was all it needed for the client to know, ‘Okay she is someone I can trust.’ The client has over 20 years of experience in his field. He talked to me after I sent him his profile’s audit and just listened to me for like 10 seconds maybe? The rest 20 seconds were him talking. And when he hung up, he texted back to confirm he want to work with me on a monthly retainer. It was not surprising for me though because based on my past experience, I have learned that experienced business owners, they value time. They treat it like a currency. And they know when to trust someone or when to let them go. They judge not by the words but by the work. If they like your work, they will want to work with you without you having to prove yourself. Those founders have taught me that there is no need to chase people, the only thing I need to do is being sincere in my work. And this has helped me meet amazing people on the planet, people who genuinely love to work with me and appreciate my work as well. Want to work with a ghostwriter you can trust? My DMs are open!

I love to observe people, i love to sit in a place where I can watch people for hours maybe that's why public places are my favorites. I didn't realise but with time this habit just gave me a skill that I would have never learned from anywhere else. It made me UNDERSTAND people better and see them for who they are. And due to this, I can do my job better now. So, it made me think your hobbies really shape you and eventually help in becoming a kind of person you want to be in real. I am an introvert who doesn't talk much but I LOVE to listen to people. You have something to say? Gotcha, I am all ears. When people talk, they tell you a story about who they are. This listening skill has helped me meet amazing people on this planet and reflect it in my ghostwriting. So, if someone asks you how can you become a good writer? The answer is start LISTENING to what people has to say to you. -Gurpreet Kaur

Hey @X help me meet/connect with fellow ghostwriters who are handling LinkedIn profile for their clients. I am in some serious need of some serious advice from them.

High level executives are fast to delegate because they understand the importance of work. Recently closed a client who decided to work with me in under 1 minute call. He made me feel the importance of time for some people is on another level. Have you ever met a client like this who took shortest amount of time to decide to work with you?