What if your Chief AI Officer wasn’t just deploying LLMs—but rethinking the nature of consciousness itself? In this mind-expanding conversation, we sit down with Daniel Hulme @TheSolveEngine , Chief AI Officer at WPP and founder of Satalia @SataliaSolves (acquired by WPP), who’s now leading groundbreaking work on artificial consciousness at Consium. Daniel’s journey spans academic AI, bootstrapped entrepreneurship, and global-scale transformation of marketing through “brand brains” and neuromorphic computing. 🎯 Topics we unpack: – What machine consciousness could actually mean – Why the economic singularity may be nearer than we think – How AI is reshaping marketing, labor, and human identity – The real ethics we should be designing for Chapters: 00:01 – Welcome & Guest Intro 01:05 – From Bumblebee Brains to AI Founder 06:25 – Bootstrapping Satalia and the WPP Acquisition 12:33 – Why Marketing is the Best AI Sandbox 17:21 – The Case for Machine Consciousness 22:41 – Spiking Neural Networks and AGI Potential 28:18 – The Economic Singularity and the End of Jobs 33:10 – Brand Brains and Synthetic Audiences at WPP 37:57 – Regulating AI Impact, Not Just AI Models 42:21 – Rethinking Ethics, Purpose, and Governance 47:45 – Founding Consium and Commercializing Consciousness 53:39 – Lightning Round: AGI Timelines, Book Recs, and Final Thoughts If you care about the future of intelligence—artificial or otherwise—this is the episode you can’t miss. 👂🎧 Watch, listen, and follow on your favorite platform: tr.ee/S2ayrbx_fL 🙏 Join the conversation on your favorite social network: linktr.ee/theignitepodcast #AI #VentureCapital #ArtificialConsciousness #AGI #MarketingInnovation #FutureOfWork #IgnitePodcast #WPP #AIethics #StartupThinking