Head of Marketing, Business & Society Division @BathSofM, researching responsible business & comms w/interest in digital, @BASeditors Board @BathCBOS SET team
UK
Joined November 2011
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Want to be an influencer? Our research shows what you need to know first theconversation.com/want-to-… via @ConversationUK @BathSofM w/@HaTrittin @leuphana
Prof Sarah Glozer retweeted
Our @BJM_BAM and @UniofBath are presenting a free IN-PERSON event on 10th Dec for their Special Issue #Journal on 'Learning to Manage in a Changing Climate Through Epistemic Change'.
For more, head to bath.ac.uk/events/learning-t…
#SpecialIssue #Management #Business #Sustainability
Prof Sarah Glozer retweeted
We’re delighted to be hosting #CSRCOM2024 at the School of Management this week. @ethicscrane, @Sarah_CSR and @DilettaAcuti tell us more about what to expect from the conference – including themes, keynotes and more ⬇️
Prof Sarah Glozer retweeted
“We are all consumers. We must consume to survive. But how are our current relationships with products changing?”
Dr Varala Maraj shares insights on how digital disruptions are reshaping our relationships with products ⬇️
blogs.bath.ac.uk/business-an…
Huge thank you to this wonderful dream team - @Prof_AGScherer, @ItziarCA & @ElanorColleoni for a wonderful @egosnet deliberating democracy in a social media age. Can’t wait to get stuck into the feedback w/@genderCSR, @emilyjanegodwin and Rita Mota!
Prof Sarah Glozer retweeted
As Glastonbury looms, avid festival goer Dr @annayahprosser of @BathSofM explains in @ConversationUK her research that shows attending festivals can be a transformative, life-changing experience - if you can get past the toilet thing bit.ly/4cDl8oE @glastonbury #festival
Prof Sarah Glozer retweeted
As day one of #EURAM2024 starts, watch @panos_desyllas and @EythorJonsson share what makes @EURAM_BXL so special⬇️
In an academic year of lots of ups and downs, feeling very grateful for my wonderful MBS team @BathSofM. Thank you for a fantastic away day at @AldwickEstate yesterday. Wishing you all relaxing and replenishing summer breaks
Prof Sarah Glozer retweeted
Interested in becoming an influencer?
New research from Dr Sarah Glozer (Bath School of Management) shows that it's a challenging and often poorly paid career.
She provides three tips for aspiring influencers below.
theconversation.com/want-to-… @ConversationUK @BathSofM @Sarah_CSR
ALT Headshot of Sarah Glozer in a tweed jacket and light blue shirt, smiling against a white background.
Fancy joining us @BathSofM @UniofBath? Do check out our current vacancies bath.ac.uk/jobs/vacancies.as… We are recruiting for Lecturers, Senior Lecturers & Chairs in topics inc. Business Economics, Entrepreneurship, Strategy, Marketing & Responsible Business. View from my office 👇🏻
Prof Sarah Glozer retweeted
We’re delighted to announce our results in the Complete University Guide Subject League Table for 2025. 🎉
We continue to rank 1st for Marketing, a position we have held for nine years. We also rank 2nd for both Accounting and Finance and Business and Management Studies.
Prof Sarah Glozer retweeted
Dr Sarah Glozer (@Sarah_CSR) writes for @ConversationUK on what it takes to be a successful influencer. For its Quarter Life series 📷 @BathSofM
theconversation.com/want-to-…
Prof Sarah Glozer retweeted
"While the current customer holds this brand dear and is now aware of the new features, the brand-building work looking towards the future fails."
Kim Watts writes for @ConversationUK on Apple's controversial 'crush' advert.
theconversation.com/apples-c…
Congratulations to everyone who has received acceptance emails to present their research @CSRComm at @BathSofM in September! Diletta Acuti, @ethicscrane and I are looking forward to hosting you. Registration is now live: bath.ac.uk/events/7th-intern…
A little reminder that there are just a few days left to apply for our new Assistant Professor / Lecturer roles in Marketing @BathSofM Deadline is May 2nd bath.ac.uk/jobs/Vacancy.aspx…
We are looking for 2 Lecturers in Marketing to join our wonderful and growing team @BathSofM. Full details here: bath.ac.uk/jobs/Vacancy.aspx…. Recent pic of us attached with a few special guests!
Prof Sarah Glozer retweeted
Think all influencers are making millions? Think again.
Research from Dr Sarah Glozer (@Sarah_CSR) and Dr Hannah Trittin-Ulbrich (@HaTrittin) on how influencers find meaning in their work revealed that some will never be paid for doing what they love.💸
blogs.bath.ac.uk/business-an…
Prof Sarah Glozer retweeted
A new study on car lenders shows AI could mitigate bias and open lending to marginalised customers.
"AI models can pinpoint price sensitivity better than people can," said Dr Christopher Amaral (@BathSofM).
Read more below. ⬇️
bath.ac.uk/announcements/usi…
ALT This is an image of two people talking, one is holding a calculator to the other. There is a miniature car on the table.