This is genuinely terrifying....
Today we're launching Claude for launch videos.
One prompt turns it into a full launch team:
> Drop your product URL: a polished launch video comes back
> Say "make it shorter" or "change the hook": it updates instantly
> Product demos, feature launches, changelogs, one message
Comment "LAUNCH" and I'll send you the SKILL. 👇
You can now create launch videos with 1 Prompt
introducing Motion V2, the frontier AI for motion design.
this launch video was made entirely with Motion V2. 👇🏽
repost + comment "MOTION" for free credits.
tag @motion_so in any post on your X feed for a surprise.
here’s how it works + what's changed:
Editors rn:
Today we're launching Claude for motion graphics.
One skill turns it into a full design team:
Describe a video: animated graphics, kinetic type, sound design come back
Say "different palette" or "slower cuts": it re-renders on the spot, no keyframes
Point it at a video you like and it matches the style
Comment "GRAPHIC" and I'll send you the skill👇
SF retweeted
if you're a UGC creator and you're not getting hired this is probably why.
I scroll through platforms like @sideshift_app every single week sourcing creators for CFN Studio and our clients.
and before I even click on your profile I've already made a decision about you.
it takes about 2 seconds.
look at these two creators.
the one on the left is getting hired. every time. and it comes down to two things only.
a clear full face photo in good quality and a full name.
that's it.
no blurry selfie.
no logo.
no random username.
just a real person who looks like someone a brand can trust.
both creators might have incredible videos. both might be super talented. but if your profile photo looks like it was taken in 2012 and your name is "contentcreator67" I'm already gone.
once the profile is clean then yes your videos matter. If you don't have good videos yet go do free work for brands you like until you do. build the portfolio before you expect to get paid.
then add the companies you've worked with, good profile photo. full name. strong videos. brand experience.
that's the full package that gets you hired consistently.
most creators are losing deals before anyone even watches their content.
fix the profile first.
comment "TEMPLATE" and I'll send you the exact UGC profile template I use for free.
the version of you from 3 years ago would be genuinely shocked by your current problems
not because things got worse because they got bigger
bigger problems mean you're playing a bigger game
the things keeping you up at night in 2023 you barely remember now in 3 years you'll look back at what's stressing you out today the same way
the problems don't stop. you just keep levelling up past them.
keep going.
most founders say “ugc doesn’t convert”
what they mean is:
we hired 1 creator
gave them 0 direction
posted 3 videos
quit.
if you’re a founder and your ads aren’t working
don’t make new ones yet
take your best ad
rewrite only the first sentence 5 times
test those
most of the time the hook was the problem
founders running paid ads
do this once a month
open the ads library in your niche
watch 30–40 ads in a row
you’ll notice something weird
the ones running for months look almost boring
simple explanation
clear problem
no fancy edits
that’s because the goal isn’t to entertain
the goal is to make someone understand the product in under 5 seconds
clarity outlives creativity
“If you’re a founder, try this” model
if you’re a founder try this
open your last 10 support tickets
whatever people complain about the most
that’s your next marketing hook
customers already told you what hurts
Here is a viral format:
“random founder realization”
i realized something weird about ugc
the more “professional” the ad looks
the worse it usually performs
people trust messy
they trust someone talking like a normal human
the second it looks like a commercial
their brain goes
“ad → skip”
sometimes i feel like the ugc industry would instantly improve
if brands just forced themselves to explain their product in one sentence
most can’t
that’s the real problem
i swear half of ugc ads feel like the creator met the product 30 seconds before filming
“hey guys so today i’m trying this…”
bro that doesn’t make me trust you
that makes me trust you less
sometimes founders say
“ugc didn’t work for us”
then you look at the ads and the first 5 seconds are just
“hey guys so today i’m trying this…”
people don’t open tiktok hoping to see a product
they stop when they recognize a problem
