Freelance Esports Broadcast Director & Exec Producer. Riot Games, ESL, Blast, FACEIT, Red Bull, Fnatic, Tencent, Sony, Twitch, Microsoft, boat load more!
England, United Kingdom
Joined January 2009
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Pinned Tweet
1x pinned tweet listing some stuff I've directed / produced over the last few years #esports
Little call out for a role. Looking for anyone with a little experience in sim-racing race directing. We have the infrastructure and spectator tools, you know how to follow a race and show the best bits.
Paid, remote wfh, 3x shows. DM pls – at West End, England
Getting to help plan, and then direct the Runefest 2026 Stage and Live Broadcast was incredible. Seeing the insane amount of love the Jagex team puts into this event and their games, and then being the one trusted to deliver it to the world is the greatest honor. @RuneFest
Arrived in Rio for @HangLooseMedia working on some FIFAe bits this month 🇧🇷 – at São João de Meriti, Brasil
'It's Producer Sam' Deans retweeted
This is IMMENSE for an org to do; instead of entirely dropping their roster they re-evaluate what opportunities are still available and pivot to a new game - ensuring the future of their women players. I'm really excited to see the girls compete in Game Changers!
Viemos, vimos e vencemos no Counter-Strike.
Novo cenário, mesma força. 🐾
A #FURIACS Fe AGORA É #FURIAVAL Inclusivo! 🔥
Com o amor pela competição e vontade insaciável de vencer, a Pantera vai explorar mais um cenário, com a mesma garra de sempre!
SEGUIMOS!
#DIADEFURIA
'It's Producer Sam' Deans retweeted
England with a very Hypno-Disc display. Unbelievable potential but let themselves down when it mattered most.
Love this from @Kaelaris 💙 It's been my view for a long time that esports prods underutilise the incredibly experienced talent it hires because it lacks underlying resource or effort to segment produce. – at West End, England
Why Analysis Desks FAIL.
This video by @Thorin is extremely accurate.
I can't speak to the inner workings of CS, but almost everything i've hosted since the disappearing of SC desks has been totally cookie cutter at the full control of TO or dev.
It's been extremely frustrating to have almost zero impact on the flow or state of something where talented people can inject some life between games, but we have to look at the same graphics every segment, the same sequence every segment because its "written on the rundown".
Great producers like @Sam_Deans or @slmnio who listen and react to desks, give options on what you want to show, allow for some personality and unexpected moments. These are the kinds of setups that should be mandatory for any esports show, not just generic producer who want to get through a segment going A->B->C done every time.
I too hear the same news that TOs think they need to cut Analysis desks in 2026. No, you've just failed for the last few years in giving us the right environment to make it entertaining and fun.
youtube.com/watch?v=s8qG2w40…
Anyone who's worked with me as a producer know that the first thing I'll make clear is I'm NOT the expert. I'm just a facilitator to other very experienced talented people, so what @Thorin says about how producers should be supporting talent to lead segments is spot on.
First thing I try and budget for now is writers, designers and tools to help AD segments not have to conform to a repeating mold. I understand from backstage why it gets neglected, but I haven't thought esports has served the viewer for a while now.
'It's Producer Sam' Deans retweeted
Why Analysis Desks FAIL.
This video by @Thorin is extremely accurate.
I can't speak to the inner workings of CS, but almost everything i've hosted since the disappearing of SC desks has been totally cookie cutter at the full control of TO or dev.
It's been extremely frustrating to have almost zero impact on the flow or state of something where talented people can inject some life between games, but we have to look at the same graphics every segment, the same sequence every segment because its "written on the rundown".
Great producers like @Sam_Deans or @slmnio who listen and react to desks, give options on what you want to show, allow for some personality and unexpected moments. These are the kinds of setups that should be mandatory for any esports show, not just generic producer who want to get through a segment going A->B->C done every time.
I too hear the same news that TOs think they need to cut Analysis desks in 2026. No, you've just failed for the last few years in giving us the right environment to make it entertaining and fun.
youtube.com/watch?v=s8qG2w40…
Had a banging time at the COD League Paris Major. Absolutely insane event, Paris (M8) crowds are something else 🔥
The people I met at EGL have absolutely remained life long friends, and people I admire professionally so much.💙 Amazing group of people who have ALL gone on to do amazing things.
17 year old Sam was very lucky to have jumped in with EGL – at West End, England
