Under any circumstances show your customer’s house number on the internet when they ask you not to!

The Cosy 12 heat pump was just named one of TIME's Best Inventions of 2026 – an accolade shared by the @Apple iPhone, the @Dyson Air Multiplier and the @Tesla Model S. 570,000 people have asked us about getting a heat pump in the last 18 months. That’s roughly a third of the UK’s yearly boiler replacements. It makes sense when (not to plug or anything but) a heat pump on a smart tariff costs around £230 a year less to run than a gas boiler, or nearly £350 without the gas standing charge. And 9 in 10 who’ve switched are happy with their Cosy heat pump. The Boiler Upgrade Scheme helped get us here. Keep backing it, keep growing the market, and heat pumps will keep getting more affordable for households across the country. We are very proud of the little heat pump that could. Last night, Cosy had a big night out to celebrate 👇 (The photo NOT AI - we really did hand glue a billion sequins to crown Cosy!)

LSA is moving to Google Ads, and I just received the email saying we are moving in November. But... We don't have anything setup in Google Ads since we have never done any PPC. I need to get the current LSA account set up under Google Ads and also get the new acquisitions location set up for LSA. Not sure if I want to try and get this done myself or hire a company to set it all up. I don't have a lot of interest in paying for PPC management right now... So might have to do this on my own.

Google Ads literally brings in the most low-intent, NPC-like users if you run an install campaign. They spend 10 seconds max in your app and just leave. I understand that install campaigns aren't designed to target high-intent users, but it's nowhere near this bad with Meta or Search Ads. Be really careful with Google Ads install campaigns. Ideally, don't even run them or waste your money on them.

If you have a contractor working in your home please please don’t keep walking in and standing to look while we’re working. This essentially is my “office” and I’m working, I know you probably don’t want people constantly walking in and bothering you in your work space.

.@OctopusEnergy has announced the Cosy Cooler 🧊 It turns a Cosy heat pump into air con, from £500–600 and coming in 2027 👀 Sign me up! 🙏🏼

Google Ads is rolling out two new optional campaign controls: Channel Prioritization and Budget Allocation. These optional features are designed to give you more flexibility over where your campaign budgets go across Google Channels, the Google Display Network and Google Search Partners – moving beyond binary opt-out choices. 👇

I didn’t build a ducted air source heat pump into my home to save a lot in bills. I did it because it provides fast heating & cooling, removed reliance on fossil fuels, ascetically better, saved space & provided zonal control When did money saving become the only measure?

We're about to test a new review link with a few home service companies. Instead of sending every customer straight to Google, it gives them a few places to leave one. Google still gets almost all of it. Once a business already ranks well on the map, the split we're aiming for is about 85 to 90% Google, with the rest spread across BBB, Angi, and Facebook. AI search pulls from more than your Google profile. In our tracking, Yelp, Angi, BBB, and Yellow Pages get pulled into AI answers more than any other directories, and the reviews on them help. How it works: > One link on the tech's QR card and in the follow-up text > Google shows up first, with the biggest button > BBB, Angi, and Facebook sit under it for customers who have accounts there. Most don't, so those pick up a few here and there. > Every customer sees the same page. Nobody gets asked if they were happy first.