Manager of Distribution and Audience Growth @INN. Formerly Metro Media Lab @MedillSchool, journo collabs, engagement and S. Side reporter for life
Chicago, IL
Joined October 2012
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$80 a lead for a newsletter subscriber, very low outlook for conversions to donor. This project with Shasta Scout comparing methods to reach rural audiences convinced me we need way more experimentation. inn.org/research/case-studie…
My @NiemanLab prediction: News has to confront that where people build knowledge, cultivate understanding and discuss the news are increasingly separate spaces — the final "unbundling" of the news product.
niemanlab.org/2024/12/news-f…
Two bits I found really surprising working on new INN research: *ALL* posts from Facebook Pages were eliminated from the feed in Oct. '23 + 85% of nonprofit news orgs were founded during the era where social media dominated referral traffic ('07-'23). medium.com/innsights/how-the…
Sam Cholke retweeted
Packed house. This is the community working to figure out how to serve the audience for news, facts, data & accurate deep reporting. Thank you @CUNY @SamCholke Love the smart folks that make up @INN
Sam Cholke retweeted
Thrilled to announce that @suecross has joined Block Club's Board of Directors!
As the former CEO of @INN, Sue is a trailblazer of the nonprofit news movement + supported us since our founding.
It's a full-circle moment to welcome her to our board. buff.ly/3yxxsYv
Sam Cholke retweeted
💡 How are news organizations connecting with audiences in 2024? @SamCholke shares strategies that INN Network news outlets are using to reach audiences that may be harder to find and win over. medium.com/innsights/hitting…
Sam Cholke retweeted
“It is very possible to have a very active and yet poorly informed electorate.” buff.ly/3GFGzHG by @samcholke
My prediction for '24 in @NiemanLab: News spends more on marketing to combat fears that the press' power in our democracy fails without being able to reach those that aren't actively seeking out news niemanlab.org/2023/12/news-c…
Sam Cholke retweeted
Just published another batch of Predictions for Journalism in 2024 at @NiemanLab!
Your predictors this morning: @laxmisarathy, @KrisMul, @jeannyfr, @crovitz, @macafut, and @SamCholke.
niemanlab.org/collection/pre…
niemanlab.org/collection/pre…
Why are news org's surveys results so full of old white folks when that's not representative of their audience? Got a new piece up in @NiemanLab on it today. niemanlab.org/2023/11/when-i…
Sam Cholke retweeted
From our audience dev team: Here are some ways news outlets found surveys most helpful, explained their audiences in new and valuable ways, and set their marketing and engagement strategies going forward. medium.com/innsights/surveys…
I wrote a thing on how bonkers bananas the last five years has been for the media industry and where it's left us. medium.com/innsights/interes…
Sam Cholke retweeted
How can you incorporate audience growth into organizational strategy? At this in-person training on Aug. 23, work with @BillEmkow of @BridgeMichigan, @Arieloquent of @scifri and INN's @SamCholke to learn best practices and get early access to new tools. eventbrite.com/e/cultivating…
Feels like unofficial @INN morning at #NewsPhilSummit tomorrow. I'm presenting w/ @TexasTribune on audience surveys and @Appalachia100 @Documentedny @EnlaceLatinoNC @prisonjourn on serving low-wealth communities. Good stuff coming
Sam Cholke retweeted
💡Over the past year, @TexasTribune conducted research to understand its current and prospective audiences. At the #NewsPhilSummit, Virginia Arrigucci of RevLab & @SamCholke of @INN will share how this research can inform strategic decisions👇
lenfestinstitute.org/lenfest…
I've got my first case study out today with INN about how to put incorporate audience into expansion plans
What is the role of audience research when you want to expand a newsroom?
Learn how three newsrooms — @mtfreepress, @BlockClubCHI and @SouthSideWeekly — took key steps to understand existing and potential audiences when creating expansion strategies. inn.org/research/case-studie…
Sam Cholke retweeted
Thank you @nytimes for this pro bono ad encouraging your readers to support #nonprofitnews via @NewsMatch on this #GivingTuesday
Sam Cholke retweeted
h/t to @SamCholke for pointing out that this rolled out officially two weeks back. First time I saw the prompt in my IG feed was today. For those who've said "it's hard for publishers to earn revenue on IG, times might be changing" about.fb.com/news/2022/11/ne…
Looks like Instagram just rolled out a #subscription / #membership model (any good reporting on this?)
