@SYJamResearch

Uncovering and telling customer and market stories.

Joined November 2019
  • Tweets94
  • Following98
  • Followers48
17Media
BBC pundit this afternoon cited sample sizes as the reason for polling inaccuracy... Flawed polling definitely needs scrutiny, but please at least do it with people who know what they are talking about.
Why some sponsored research isn't very credible, and how to improve it. linkedin.com/pulse/trouble-s…

The trouble with self-claim

As the famous quote attributed to David Ogilvy puts it: “The trouble with market research is people don’t think what they feel, they don’t say what they think, and they don’t do what they say.” Every...

linkedin.com
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Check out my latest article: The three common mistakes made in survey stories linkedin.com/pulse/three-com… via @LinkedIn

The three common mistakes made in survey stories

Producing a publication based on a poll? Improve your impact by avoiding these common mistakes. Converting numbers to words How many survey stories have you seen that read like data tables in prose...

linkedin.com
Critics of KP's survey story missed the point linkedin.com/pulse/so-nuts-a…

Not so nuts after all

Last week The Guardian ran a survey story on “The UK’s top five regrets”, sponsored by KP. It was met with considerable criticism here on LinkedIn from some of the UK’s best PR creatives.

linkedin.com
Interesting question during the client panel at #pranalytics : is there a conflict of interest in using an agency to measure their own work?
Tarcey Hubbard of @delineateAGENCY on why surveys are still essential to give you the full picture in measurement #pranalytics
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If ever there was a killer slide, @JonnyBentwood has just presented it #pranalytics
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Building blocks and multipliers for creative effectiveness from @_ghop_ #pranalytics
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Measurement is to evaluation what data are to insights. linkedin.com/pulse/differenc…

The difference between PR measurement and evaluation

In the world of communication the terms “measurement” and “evaluation” are sometimes used interchangeably. In fact, they are different in important ways.

linkedin.com
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Only 11% of the British public think PR is trustworthy? Think again. linkedin.com/pulse/pr-profes… via @LinkedIn

PR professionals untrustworthy? Look closer.

Last week there was consternation in the PR community when Professional Associations Research Network (PARN) released the results of a survey on the UK public’s opinion of various professions. A hot...

linkedin.com
Jam!Research retweeted
Matt Muir@Matt_Muir28 Jan 2020
The ability to see who's targeting you on Facebook as a result of your 'Off-Facebook activity' has just gone live in the UK - you can see whose used data to target you, and clear said data (ish), here: facebook.com/off_facebook_ac…
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The truth behind filter bubbles: bursting some persistent myths Many voices warn that social media may be filtering out news that we dislike. Here's what the research says about it. A long summary of @dragz's seminar at @risj_oxford last week reutersinstitute.politics.ox…

The truth behind filter bubbles: Bursting some myths

Richard Fletcher discussed the evidence behind filter bubbles in one of our seminars. Here's an edited transcript of that talk.

reutersinstitute.politics.ox.ac.uk
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Remembering Clayton Christensen who died last Thursday. Here's how Prof. Christensen's Jobs to be Done thinking can be used in PR planning: linkedin.com/pulse/pr-planni…

PR Planning and Jobs to be Done

As PR professionals aspire to bigger budgets and credibility in the marketing mix, awareness is growing of the value of effective planning. Spend any time reviewing PR plans and you'll typically see...

linkedin.com
🔊 The new #PRresolutionPodcast is out now >> @stellabayles interviews marketing measurement expert @therustybear on how PR fits into 'marketing attribution' & why budgets are heavily favoured towards paid. Listen & learn now: bit.ly/PRattribution
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Excellent reminder of the wheels within wheels..
alan rusbridger
@arusbridger19 Jan 2020
“There’s a reason why Harry and Meghan are demonised. But you won’t read all about it “. By me, for ⁦@ObserverUK⁩ theguardian.com/commentisfre…
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Generation Z are better equipped than the rest of us to make sense of the modern media. norstat.co.uk/fakenews/news/…
Why trust in news media declines when politics becomes partisan linkedin.com/pulse/partisan-…

Partisan politics and the crisis of trust in our news media

It’s been a few short weeks after the General Election and other than the resounding Conservative victory, it will be remembered for taking place during a period of unprecedented scrutiny of media...

linkedin.com
71% of Facebook users see fake news "sometimes" or "a lot" on Facebook. 21% of radio users hear fake news "sometimes" or "a lot" on radio. Intuit Research/Norstat poll, 21-29 Nov, n=1,108 UK 18+ @fullfact @factcheck @bbcrealitycheck
Following yesterday's news that YouTube has taken down Conservative Party adverts, latest research shows only 8% of UK adults support unregulated political advertising online. Intuit Research/Norstat poll, 21-29 Nov, n=1,108 UK 18+ @fullfact @factcheck @bbcrealitycheck
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Intuit Research/Norstat poll, 21-29 Nov, n=1,108 UK 18+ 50 per cent of adults believe the Brexit Party is likely to spread fake news, compared with 47 per cent for the Conservatives and 43 per cent for Labour. @fullfact @factcheck @bbcrealitycheck
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