Sean Makin

You’re a designer, and you’ve seen me posting about my new book. You might be wondering if it could help you too? Sure, SEED is written for my potential clients, but if you’re a designer, especially one working in logo design like me, I think there’s a lot in it for you too. Like it or not, you’re going to face this problem often. The client knows they need a logo, but they don’t really know what they’re looking for. So you present a well thought out solution, and get: “I’m not sure I like it.” “I’ll know it when I see it.” “Can you try something else?” And suddenly the project becomes about opinions and personal taste. But when you develop a SEED with your client, you create a decision filter to refer back to. So when you present the logo, the question isn't: “Do you like it?” It’s: “Does this feel right based on your SEED?” That changes the conversation completely. SEED is my proprietary process that I’ll be using with clients ongoing, but I also hope it inspires other designers to develop their own. So if you’re a designer and you back the Kickstarter, I’ll be including something special for you too (TBC). For now, if you book one of the day workshops, I’ll teach you my process, but also help you start developing your own system based on your experience, knowledge and way of working. I hope designers will be inspired by SEED, and use it as a starting point to develop something that’s genuinely their own. Support the book here: logogeek.uk/seed