Designer of many things. Walker of many miles. Host of The Overthinker's Guide to Modern Marketing Podcast
UK
Joined February 2011
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The Overthinker’s Guide to Modern Marketing is a podcast for thinkers, builders and marketers who suspect that marketing is equal parts strategy, psychology, chaos, and politely disguised guesswork. overthinkerspod.com/episodes… #podcast #marketing
Clicks, impressions and likes are great. But are they making your business money?
Marketing ROI is about measuring results, not just activity.
Here's how to calculate it and track what matters.
makin-marketing.com/how-to-m…
#MarketingROI #SMEGrowth #Marketing #SME
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You don't need another air fryer. But it's 50% off. 🧠
Our brains are clever, but surprisingly easy to confuse with a discount sticker.
Discover 7 cognitive biases influencing what we buy.
overthinkerspod.com/cognitiv…
#Marketing #psychology
14
What if advertising works even when you're not paying attention?
I've revisited Seducing the Subconscious by Robert Heath, a fascinating look at emotion, psychology and why clicks don't tell the whole story.
overthinkerspod.com/seducing…
#Marketing #Advertising #BrandStrategy
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Your competitors all look the same. Unfortunately, so do you. Same corporate blue. Same promises of innovation. Same people pointing at laptops.
If customers can't tell you apart, why choose you?
overthinkerspod.com/brand-di…
#Branding #Marketing
19
Sean Makin retweeted
How do you make AI-generated ads actually resonate with audiences? Keep humans in the loop.
Our research shows that combining human creative oversight with explicit talent consent boosts ad appeal by over 76%. With ECHO, our new platform built with Creative Artists Agency and powered by @WPP Open, we are setting a new benchmark for transparency and creative excellence.
See how we're changing the economics of endorsements via @AdAge: okt.to/Vz75xW
Fractional CMO for B2B Manufacturing and Engineering Companies
makin-marketing.com/fraction…
#FractionalCMO #ManufacturingMarketing #EngineeringMarketing #B2BMarketing #MarketingStrategy #FractionalMarketingDirector #UKManufacturing
24
Why can you remember an advertising jingle from 1987 but not why you walked into the kitchen?
Episode 17 explores why some brands stick while others disappear. Being noticed is temporary. Being remembered has value.
open.spotify.com/episode/1sa…
#MarketingPodcast #BrandStrategy
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Sean Makin retweeted
An illustration for Boundless magazine by Iratxe López de Munáin accompanies a feature on crafting, creativity and making things in the company of others.
Read the story: ow.ly/awLE5104UoU
#WEAREILLUSTRATIONX #Editorial #Painterly #IratxeLopezDeMunain #ArtAndCraft
Congratulations! Your brand is now 100% consistent.
Every logo, colour and post is perfectly on-brand. One small problem. Nobody notices. Consistency shouldn't mean invisibility.
overthinkerspod.com/brand-co…
#Branding #Marketing #BusinessGrowth
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Makin Marketing to Support Norwegian Outdoor Brand’s Expansion into Scotland and the UK.
makin-marketing.com/makin-ma…
#Marketing #FractionalCMO #InternationalBusiness #BusinessExpansion
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155
Humans can explore space, yet panic-buy a ceramic frog because it's the last one. 🐸
Welcome to behavioural science!
10 principles every marketer should understand, from social proof to loss aversion.
overthinkerspod.com/behaviou…
#BehaviouralScience #MarketingStrategy
22
Hope isn't a marketing strategy. Yet plenty of Scottish businesses are giving it a go!
A bit of LinkedIn, some Google Ads and fingers crossed.
Here's how to build a strategy that actually works.
makin-marketing.com/marketin…
#ScottishBusiness #MarketingStrategy #FifeBusiness
28
Should we really be obsessing over perfectly consistent colours, typography and imagery when the customer experience is anything but consistent?
overthinkerspod.com/16-the-m…
#Podcast #Marketing #MarketingPodcast #Branding #design
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24
The Myth Of Brand Consistency – Why Your Brand Doesn’t Need To Wear The Same Jumper Every Day.
Tune in to Ep16 of our podcast - overthinkerspod.com/16-the-m…
#podcast #marketingpodcast #BusinessStrategy
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Marketing Consultant in Fife: What Does One Actually Do?
makin-marketing.com/marketin…
#Fife #Marketing #Business #ScottishBusiness
23
Humans can send robots to Mars, yet we'll buy things we don't need because a red label says 50% OFF. 🧠
Welcome to behavioural marketing.
Understanding people is more useful than manipulating them.
overthinkerspod.com/what-is-…
#BehaviouralMarketing #MarketingPsychology
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Algorithms don't buy products. People do.
Yet we're so busy pleasing Google and AI that we sometimes forget the customer.
Technology should support marketing, not dictate it.
People first. Algorithms second.
makin-marketing.com/human-fi…
#MarketingStrategy #HumanFirstMarketing
19
Remember, remember the 5th of November!
Guy Fawkes tried to blow up Parliament. We're just blowing up bad marketing ideas.
The latest Overthinker's Guide to Modern Marketing Podcast is out!
Light the fuse. Tune in!
overthinkerspod.com/
#BonfireNight #MarketingPodcast
31
Managing Directors: Is your marketing team delivering growth or just keeping busy?
In Episode 15 of Marketing, Properly!, I explore the questions every MD should be asking.
Less activity. More impact.
makin-marketing.com/podcast-…
#MarketingStrategy #BusinessGrowth
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Playing it safe might be the riskiest thing your brand can do. If your marketing looks and sounds like everyone else's, congratulations. You've achieved invisibility.
Standing out isn't reckless. Being forgettable is.
overthinkerspod.com/playing-…
#Branding #Marketing
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