@Ruukel

Builder of expanded #dugoutcanoes / #Localguide in Soomaa #nationalpark / Board member of @ecotourismnet / Auditor in @GreenDesti

 Soomaa NP & Pärnu / Estonia
linkedin.com/in/ruukel/
Joined November 2007
  • Tweets16.9K
  • Following5.7K
  • Followers7.3K
2.7KMedia
In tourism we always talked about distribution funnels to consumers. Now its about distribution funnels to AI agents
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Aivar Ruukel retweeted
ECOCLUB@ecoclubJan 16
A Global Ecocide! A new international investigation reveals that oil and gas licenses overlap with 7,000 protected areas worldwide. Weak enforcement mechanisms, leading to "paper parks," allow activities to continue despite recommendations from IUCN and UNESCO to ban hydrocarbon extraction in protected sites. ecocide.reportersunited.gr/
image of hydrocarbon infrastructure next to protected area

ALT image of hydrocarbon infrastructure next to protected area

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Aivar Ruukel retweeted
ECOCLUB@ecoclub28 Dec 2025
ECOCLUB Blogs: "Four years on the UNESCO Intangible Cultural Heritage List have strengthened Soomaa’s dugout boat culture" by Aivar Ruukel @Ruukel ecoclub.com/blogs/four-years…

Four years on the UNESCO Intangible Cultural Heritage List have strengthened Soomaa’s dugout boat...

Just before Christmas, Estonia's Soomaa region will mark four years since the inscription of its tradition of building and using expanded dugout boats in UNESCO's List of Intangible Cultural...

ecoclub.com
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Yay! The launch of a new overnight flat-bed sleeper bus service in Europe - between Amsterdam and Zurich, and Zurich and Barcelona. Rhiannon Batten reviews it in The Guardian: theguardian.com/travel/2025/…
Photo: Rhiannon Batten

ALT Photo: Rhiannon Batten

The flat-beds in the overnight sleeper bus between Zurich and Amsterdam. Photo: Rhiannon Batten

ALT The flat-beds in the overnight sleeper bus between Zurich and Amsterdam. Photo: Rhiannon Batten

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Road in Posio, Lapland. MT: @71Blackie #posio #lapland #finland xitter.cf/71Blackie/status/12748…
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An extraordinary person has passed. Tireless translation of Finno-Ugric writers and introduction of their work to readers in Estonia and beyond, promotion of cooperation of writers and poets, making Finno-Ugric voices heard... this was Arvo Valton. R.I.P. kultuur.err.ee/1609408897/su…

Suri kirjanik Arvo Valton

26. juulil suri 88 aasta vanuselt kirjanik Arvo Valton (14.12.1935–26.07.2024).

kultuur.err.ee
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More Ewan and Charley-spotting (and now Claudio, too!) in Finland this weekend! 🇫🇮 This is 100% a new Long Way series at this point. 😆 📸 IG/nestesimpele
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Always making friends with the dogs ☺️😄
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'This timely bk provides a tangible way forward 4 transforming tourism at a time when both global & local pressures signal that the pre-COVID tourism model has failed. It points to a pathway where locals' love & care 4 place become the foundations of sustainable tourism' S Becken
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Replying to @Ruukel @AnuNy @LiisaKokkarinen @visitfinlandFI
It has been a very good seminar. We, @lakebohinj are happy to be part of the #Ensembleproject. It has been my pleasure to meet and hear great presentations/good practices on sustainable and regenerative tourism development. Lovely to meet you @Ruukel @AnuNy @LiisaKokkarinen ..
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Polesia’s peatlands are a natural carbon sink. The #E40Waterway could release stored carbon, worsening global warming. #stop_E40 #ClimateCrisis #SavePolesia 📷Daniel Rosengren / FZS
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Aivar Ruukel retweeted
Hardo Pajula@HPajula1 May 2024
Here's the full version of the interview with Matthew Fox. "Ecology is a local. It's our neighborhood. The Earth is a piece of something greater, obviously. It is only four point five billion years old. It's a child of the universe." H. youtu.be/fRR0r4_kSmM?si=THaC…
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Aivar Ruukel retweeted
Hardo Pajula@HPajula6 May 2024
Vigade parandus „Kui keegi arvab, et ta saab hallutsinatsioonidest tõenduspõhiseid teadmisi..., siis on ta definitsiooni järgi psühhopaat..." "... siis on ta definitsiooni järgi hullumeelne, sest just nii me hullumeelsust defineerime." TT#26, 12.22 H. teejuhid.postimees.ee/767583…
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Hello dear friends, hoping you all have a wonderful weekend. Pls spread the word on this if you fancy - the more who watch, the more #history #archaeology #travel #treasures shows we can make in the future! ☺️ X
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‘Treasures of #Estonia’ with the award-winning historian @bettanyhughes this Saturday, 13 April at 7pm @Channel4 and online #TreasuresoftheWorld @SandstoneGlobal @visitestonia
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Meet these incredible ladies from Kihnu, a small, vibrant island in the Gulf of Riga, with @Bettanyhughes in Treasures of Estonia on @Channel4 at 7pm, this Saturday. #Estonia #Island #Women #TreasuresOfTheWorld @visitestonia
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I’ve long wanted to explore the beautiful island of #Kihnu in #Estonia - described as ‘an island of women’. The truth is fascinating. Join me there Sat night 7pm @channel4 #Treasures ⁦⁦@KateWilliamsme⁩ ⁦@katemosse⁩ ⁦@DrJaninaRamirez⁩ ⁦@caitlinmoran⁩ X
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I never thought I'd perform at Tallinn Music Week, especially not in *checks notes* 8 Finno-Ugric languages and 3 Estonian dialects... but life is crazier than any fiction. With many other amazing performers, see you at the Fenno-Ugria Night this Thursday, 04.04.
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Replying to @bettanyhughes
@bettanyhughes discovers the wonders of Estonian waterways with @Ruukel in the Treasures of Estonia. @Channel 4 at 7pm on Saturday 13th April. #Estonia #Swimming #TreasuresOfTheWorld #dugoutboats #Soomaa #UNESCO @4viewers
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Great to talk to #FiGlover and #JaneGarvey ⁦@TimesRadio⁩ about the amazing discoveries in #Estonia of a mummified rat from 1372/3 - here’s the #boat it was discovered in at #Tallinn ⁦@SandstoneGlobal⁩ #archaeology #mediaeval #history X
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