Co-founder @parrot_content | Previously @hellocreatively @Freshly @LightframeCo @ViacomNEXT @Nickelodeon
New York City
Joined October 2009
- Tweets525
- Following772
- Followers545
- Likes3.9K
Rob Ruffler retweeted
Another #MotivationMonday from a member of the flock. This one from @CarloCisco @SelectCard.
Let鈥檚 fly.
The more you know 馃寛
When it comes to creative, I only trust organic data.
For paid, sure, make sure you鈥檙e making more than you鈥檙e spending. You鈥檇 be surprised how novel this concept is. But don鈥檛 use paid performance to tell you whether the creative is good. You paid to put it in front of people.
If you want to know what people actually respond to, look at organic.
We got way too deep into the Big Data marketing analytics boom. Attribution, dashboards, increasingly fancy metrics that often tell you very little about whether the creative is working.
At 馃, we鈥檙e starting with organic.
Rob Ruffler retweeted
On any day in New York City, it is always one of the following:
Restaurant Week.
Fleet Week.
NYU graduation.
The Feast of San Gennaro.
Tell me I鈥檓 wrong.
Today we 馃 influencers who walk around the city and just say stuff. Yes, that鈥檚 a genre.
Day 8: 45 likes.
Why are we building @parrot_content now?
Attention is more fragmented than ever. Brands know they need to show up authentically on every channel their audience consumes, consistently, and at the speed of the internet.
They also know they can't keep up.
What if you took the 20% of value from those 10+ disconnected tools, organized them into an opinionated system, and gave every stakeholder real-time visibility into the content calendar?