Local search marketing specialist. Follow me for local business and search marketing tips.

Asheville, NC
Joined March 2009
This SEO topic is too important to ignore. Links šŸ”— vs. buttons ā–¶ļø Many don’t think there’s an issue with those… before they face one. I’ll explain it in a short 🧵
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hellowordl.net/?seed=2022080… hello wordl 1/6 🟩🟩🟩🟩🟩
Fascinating new Core Web Vitals study via @THCapper Google says you need to pass *All 3* thresholds for a ranking boost - but is that the case? Data suggests failing 1 or 2 didn't make a big difference, but sites failing all 3 dropped big. More nuance: moz.com/blog/state-of-web-an…
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Any idea why @googleanalytics is showing a different number of organic sessions for May 27, 2021, when I compare it to the previous year? Neither report is using data sampling; both are based on 100% of sessions. CC @rustybrick
Great definition of the modern role of an SEO...
I am a proponent of the ā€œSEO becomes more complex and gets harderā€, but one important point to make is that as SEOs, there are still tons of things we can do to drive major impact! No other role, except for maybe product managers, is so horizontally integrated.
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Great tip!
Heard a seriously SOLID tip from @TheSocialDude on the @lmidaily YouTube series (youtube.com/channel/UC3qSAfU…). If Google isn't showing the photo you want in the Knowledge Panel, use the header image on the GMB website to influence it.
If you think email marketing is too hard, or even if you're already doing it, check out this great slide deck from @davidmihm tidings.com/vault/email-mark…
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You should always ask ā€œplease mention the service we did for youā€ when you ask customers for a review. Keywords in reviews will help you rank better for those terms, and, you can get these awesome carousels which will increase conversions.
Great Google Reviews no longer enough - now we need to teach customers about keywords to trigger these featured review scrolls. Should we be going back to great reviews and asking the reviewer to stuff in a few keywords? #googleMaps #GMB
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Great tips here from @philrozek - 10 Bootstrap Ways to Grab More of Your Service Area in Local Search localvisibilitysystem.com/20…
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Today is the day (Saturday for those counting). Want to finally know what SEO stands for? Why you should maybe care about your blog? šŸ¤– Join me and @RichOwings at 2pEST for our ā€œAsk the SEO Expertā€ session at @WordCampAVL! All free, all virtual. Register: 2020.asheville.wordcamp.org/…
Google My Business adds new health & safety attributes where you can specific if your business requires masks, temperature checks and more seroundtable.com/google-my-b… hat tip @bullimore_bully
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This is a big deal for Wordpress sites - updating to the latest version of Wordpress will come with the latest version of jQuery, which could potentially break your site and your plugins if you don't test things beforehand! h/t our lead Dev, @markdavoli make.wordpress.org/core/2020…
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If you have the non-https version of your site listed on major online profiles (Yelp, TripAdvisor etc) because of the redirect, referral traffic in Google Analytics will disappear and it will look like the traffic is direct traffic. localsearchforum.com/threads… @DarrenShaw_
Reopening Checklist for Local Businesses: Make It Confusion-Free, Local SEO-Friendly, and Safe localvisibilitysystem.com/20… via @philrozek
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Great info here... The May 2020 Google Core Update - 4 Case Studies That Emphasize The Complexity Of Broad Core Algorithm Updates gsqi.com/marketing-blog/may-…
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