Revant Bhate retweeted
Delighted to share that DeVC’s portfolio company KILRR Spices was featured on Shark Tank yesterday!!
KILRR’s founder Hitesh is a 2nd time enterpreneur - his first venture was Homeveda - it was India’s largest health & wellness community. Their YouTube channel had 7.5 Lakh subscribers way back in 2015!
During COVID, Hitesh went through a personal weight loss journey - this is when he realized that it would be a game changer if cooking up a healthy meal at home was easier:
Revant Bhate retweeted
4 aane ki murgi, 12 aane ka masala. We get this a lot :)
But the truth is, you get what you pay for!
Food is screwed. Not doing the insurance trick on you, but that’s been my learning over the last 1 year running a spice company. Big brands have MRPs that are close to the COGS for some of our products! And NO, it’s not sourcing - it’s the process & consequently the quality.
Unfortunately food isn’t something that’s taught in schools & we are too busy to get deep into.
So hereon I will make an attempt to talk more, share my learnings & not leave you with "TrUsT mE bRo!".
Till then, whenever you use our spice mixes to save yourself some time in the kitchen, know - you aren’t compromising on health or quality.
@KILRRgang
Revant Bhate retweeted
Step 1. Step 2. Step 3.
The most convenient way to eat delicious and flavourful chicken at home.
@hitesh_bhagia @KILRRgang
Revant Bhate retweeted
So this happened. @RevantB @shantanukd @tchirag got me all worked up and talk about India DTC and B@B Software market and opportunity. Those of you who know me know that this is how I go into my rant mode. Well apparently these guys were recording and I forgot that I was on record. All errors are mine and i will own them but this is me on India SaaS and how this great market is the next big opportunity. Please go listen and come back here to shout at me for where I was in the wrong.
New Episode AlertThe ASYMMETRIC Crew today:
Breaking Down India’s SaaS Market: US Dollars vs Indian Distribution, Will Enterprises Buy or Build
The ASYMMETRIC Crew today:
@RevantB : CEO, Mosaic Wellness
@shantanukd : Founder & CEO, Bombay Shaving Company
@tchirag : Founder, GoKwik
@ku1deep : Co-Founder, @last9io
Chapters
00:00 Trailer
01:04 Intro & welcome, Kuldeep Dhankar!
03:58 Early CleverTap: painful demos, priceless feedback
04:20 Customer Success ≠ Sales
09:38 Shantanu’s new board-meeting framework
13:33 India’s consumption story is finally evolving
21:03 Can you build a $150M SaaS business selling in India?
30:12 India ACVs are rising: Swiggy, Zepto, Eternal
30:55 Where did the SaaS startups go?
35:12 Why aren’t VCs investing in SaaS?
37:32 Freshworks’ CAC payback & key lessons
45:18 Do VCs want SaaS companies to sell in the US?
48:26 The 99.5% reliability opportunity
49:50 Software: buy vs. build?
1:02:52 The rise of forward-deployed engineers
1:12:59 Airports, infra, and India’s compounding optimism
Follow us on:
Instagram: instagram.com/theasymmetricc…
X: xitter.cf/ASYMMETRICCREW
LinkedIn: linkedin.com/company/theasym…
There's a new version of this post
Revant Bhate retweeted
I have a long-running list of these surprises for first-time Founders and CEOs. Here are a few that weren’t on Brian’s list.
1. Your calendar becomes everyone else’s calendar. Every gap gets filled.
2. The hardest conversations are never on the calendar. They start with “Got a sec?”
3. You’ll miss the days when you could blame "management." Now, you’re it.
4. Most of your wins feel delayed while most of your losses feel instant.
5. You’ll think you hired for skill, but you’re really hiring for judgment.
6. You’ll spend more time unlearning old beliefs than forming new ones.
7. The real job isn’t deciding what to do. It’s deciding what to ignore.
8. Eventually, you stop measuring progress by growth, and start measuring it by clarity.
9. The company becomes a mirror for your habits, both the good and bad ones.
10. No one tells you when you’ve stopped being the founder and started being the bottleneck.
Things that surprise first time CEOs
1. It’s more stressful than they thought, particularly being responsible for a lot of employees
2. You’re the shit umbrella for all the company’s woes.
3. There’s no one to complain to (other than your cofounder)
4. If you’ve done it awhile, you’ve dealt w a big crisis or two
5. When you’re down, X and Reddit kick the shit out of you personally.
6. Even if your company isn’t 996, you are.
7. It’s not glamorous
What else?
Revant Bhate retweeted
New episode alert🚀
Meesho’s Bharat Playbook: India’s Only 4-Sided Marketplace; Unpacking the Design and Cultural Moat
The ASYMMETRIC Crew today:
@RevantB : CEO, Mosaic Wellness
@shantanukd : Founder & CEO, Bombay Shaving Company
@tchirag : Founder, GoKwik
Chapters
00:00 Trailer
00:57 Introduction
01:52 Meesho’s 4-Sided Marketplace Flywheel
05:50 Why Meesho Deliberately Reduces AOV
11:58 IPO Math: Who Actually Makes Money
19:49 Opportunity for Lenskart?
21:58 Meesho’s Unit Economics
24:00 Shopee vs. Meesho
29:50 How Selection Helps Meesho Creators
34:02 The Operating Lever That Makes Low AOV Work
41:12 Meesho’s Design Choices
43:31 Merchant-First Thinking
47:09 Concluding Thoughts
Charts referred to in the episode:
drive.google.com/file/d/1xXc…
Follow us on:
Instagram: instagram.com/theasymmetricc…
X: xitter.cf/ASYMMETRICCREW
LinkedIn: linkedin.com/company/theasym…
Revant Bhate retweeted
October is almost done and It has been a tough few days. The sky is falling. Sleep has been rare lately.
I land early in the day in delhi. The sandpaper flavour of its people makes a red ruin of my sanity. I finish a tough meeting. It goes well but I am hungry, cranky and have too much cortisol in my system.
I need to make a few tough calls. I have been playing excel tetris for days now. The numbers needs to add up but they are not working. It is 3 pm and I am inside a cab. Outside, the hellish Gurgaon landscape plays its depressing dirge. I have had it. I am gonna give up now.
I enter the next destination in the uber app but I am not going to my next meeting. I have decided I am going home and so I do. Home I grew up in decades ago. when the days were sepia and skies blue. I get there after 2 hours. Mom is there. She smiles gently and acknowledges that I am home. Asks the housekeeper to make me a cup of tea. we sit in silence for a bit.
There really isn’t much me and my mom talk about. we almost never have. She does not understand the world I live in but she knows I know, that I live in it because of her. But as I sip my chai she tells me stories. The cows are giving milk, monkeys come around the evening to destroy her kitchen gardens, the air smells of smoke most mornings. She talks, I listen. I nod along, she keeps talking. She is happy. We both know it.
I am ashamed that it took so little from me to make her happy and it took me so much effort to do so little. I give her a hug. My arms remember a rock, but find a frail frame. She feels smaller. I seek the familiar safety I remember but I find that I am holding the person who once held me. I see in that moment that I am the parent now and she gets to be a child. She keeps talking, I keep nodding. The paddy is being harvested, the lime trees are full of fruit, should she make me kheer, It will be cold soon and her joints ache…
It has been an hour. I have a flight to catch. She hugs me goodbye and I walk back to my cab. I don’t look back. I am leaving home all over again.
I get back to the Excel Tetris. The numbers still don’t make sense. But suddenly they don’t have to. I know what I am going to do. The cortisol haze has lifted and I see the futility of what I was doing. The numbers will never make sense. I just have to change reality around them. Doubt dies.
I am the child who knows mom is watching from the stands. I breathe deep and easy. I will do what it takes and I will sleep well tonight.
Revant Bhate retweeted
New episode alert🚀
Breaking Down Angel Investing: IRRs, Exit Strategies & Risk–Reward Trade-Offs
The ASYMMETRIC Crew today:
@RevantB : CEO, Mosaic Wellness
@shantanukd : Founder & CEO, Bombay Shaving Company
@tchirag : Founder, GoKwik
@somani_utsav : Founder, Offline; Partner at Galaxy & iSeed
0:55 Intro & Welcome to Utsav Somani!
2:04 Utsav’s Current Work
4:13 Revant’s Angel Investing Journey
12:55 How Angel Investing Has Changed Post COVID
18:34 Will IPO Money Flow Back to Startups?
24:01 IRRs from Angel Investments
30:31 The Math Behind Angel Investments
36:46 From Angels to Fund Managers
40:10 The Problem with Domestic Capital Pools
43:35 What’s Worked in the US
44:40 Startup IPOs - Recycling into Angel Fuel
46:38 Types of Angel Investors
51:39 How to Classify Investors
53:46 The Bad Side of Angel Investing
58:07 Startups & the Media Hype
1:02:00 Building Good Faith in the Ecosystem
1:08:25 Angel Investing as a CEO
1:13:43 Managing Competition Risk
1:16:27 Consumer vs Platform Businesses
1:19:06 The Need for a Positive Sum Game
Charts referred to in the episode:
gamma.app/docs/Angel-Investm…
Follow us on:
Instagram: instagram.com/theasymmetricc…
LinkedIn: linkedin.com/company/theasym…
Revant Bhate retweeted
We have dropped our prices by ₹308! So the price of our 1kg has been reduced from ₹2799 to ₹2491.
A huge thank you to the Government of India for reducing GST from 18% to 5% and making health more affordable for millions of people across the country.
When GST goes up, consumers pay a higher price. But when GST comes down, it’s only fair that consumers pay a lesser price. So we have decided to pass on the full 13% benefit to you!
Let’s Make India Healthy Again!
Revant Bhate retweeted
Some thoughts on India becoming Viksit with the AI trendline!
Had a blast with @RevantB @shantanukd and @tchirag
New episode alert🚀
On Urban Company’s IPO, China, and the United States of AI with Avnish Bajaj of Z47
The ASYMMETRIC Crew today:
@RevantB : CEO, Mosaic Wellness
@shantanukd : Founder & CEO, Bombay Shaving Company
@tchirag : Founder, GoKwik
@avnish : Founder & Investor @z47_vc
0:00 Coming Up
1:10 Intro
2:30 Lenskart
3:20 On Urban Company’s IPO
7:01 On MobiKwik
10:20 The 4 Ps of IPOs in India
14:45 Is Every IPO Unique?
19:03 Behind Urban Company’s IPO Success
31:27 On China’s Narrative Violation
39:25 On The United States of AI
48:42 India’s Path Ahead: AI or Manufacturing?
1:02:12 Investing in India’s Potential
1:09:33 AI for Consumer Products?
1:15:28 Riding the AI Wave
Follow us on:
Instagram: instagram.com/theasymmetricc…
LinkedIn: linkedin.com/company/theasym…
Revant Bhate retweeted
So this has actually worked very well. Been a regular since last 3 months, Sleep uninterruptible. What a blessing :)
Recommended to a friend as well. She tried it and later bought like a whole box of be bodywise products.
The power of good old referrals (psst, and good product obvs)
@RevantB
Replying to @muskjar
Would recommend Be Bodywise Magnesium Gummies instead of Melatonin. Helps with work out recovery as well as sleep
Revant Bhate retweeted
Best talent is like a good detective, they seize the opportunity of growth which is right in front whereas others keep asking "how can i grow" and dont just look what they can take away from customer or their senior's plate.
Revant Bhate retweeted
New episode alert🚀
Why did China become a dominant global power after liberalisation?
In this episode, we welcome Aditya Sehgal, Founder, Asgard.world & Ex-President & COO, Reckitt to the ASYMMETRIC podcast as we take a deep dive into China’s growth story.
The ASYMMETRIC Crew today:
@RevantB : Founder, Mosaic Wellness
@shantanukd : Founder, Bombay Shaving Company
@tchirag : Founder, GoKwik
Aditya Sehgal: Founder, Asgard.world & Ex-President & COO, Reckitt
00:00 Coming up
01:13 Intro
03:24 Building an incentive system
06:18 Lessons from China
08:49 China post-liberalization
11:20 Understanding the S-curve
17:10 China: A capitalist nation in disguise?
21:04 China’s 9-9-6 work culture
25:55 China's mindset change post COVID
32:16 China’s rise to manufacturing powerhouse
37:04 US-China trade imbalance
40:46 The shift to tech economy
45:32 What we can learn from Chinese startup culture?
01:00:27 Quality vs. price in consumer products
01:09:19 Inside China’s manufacturing excellence
01:12:07 Adapting to local needs
01:15:17 Is India ready for live commerce?
01:18:53 KPIs that define sales & marketing success
01:23:55 The 5-Pillared stack of Chinese Brand Dominance
01:28:57 Roasting BSC’s pitch deck with GPT
01:32:59 Adi’s thoughts on Wealth vs Status Games
01:37:16 How to stay self-aware in leadership
01:41:39 The art of balancing speed and quality
01:45:30 Pivoting to high ownership in high growth
01:55:24 How to ensure a performance-oriented culture
Charts referred to in the episode:
drive.google.com/file/d/1u3x…
wRH0Wprxn6o/view?usp=drive_link
Revant Bhate retweeted
Your entire brand and personality is built on insulting others.
While you chase retweets by tearing people down, my family quietly heals lives without needing a spotlight.
They’ve helped more people than your ego can count.
Stay in your lane. And for a change, try being useful.
Revant Bhate retweeted
India’s protein market is now ₹4,000 crore.
In this week’s episode of The ASYMMETRIC Podcast, we sat down with Sameer Maheshwari Founder & CEO of @Healthkart (MuscleBlaze), who’s been building in India’s wellness space for almost 15 years now to discuss the exploding protein market in India.
The ASYMMETRIC Crew today:
@RevantB : Founder, Mosaic Wellness
@shantanukd : Founder, Bombay Shaving Company
@tchirag : Founder, GoKwik
@sameermahesh : Founder & CEO at HealthKart
00:00 Coming Up
01:09 Intro and Welcome to Sameer Maheshwari!
02:03 Health & Wellness in India Over the Years
6:09 HealthKart’s Evolution Since 2009
13:27 Health & Wellness TAM
14:24 The Arc Product-Market Fit Framework
22:23 Health & Wellness: Hard Fact or Hair on Fire?
29:40 What is a Brand, Really?
36:08 Product & Marketing for Health & Wellness
38:37 Consumer Trends in Protein Consumption
42:05 Social Media - The Gamechanger?
45:48 How Much Protein Do We Actually Need?
50:13 Making Protein for the Indian Masses
57:55 Making Protein Mainstream
01:06:57 Protein Consumption and Time of Day
01:09:15 The Real Size of the Protein Market
01:11:16 Is There Scope for Subscription?
01:13:29 Brand Loyalty in the Protein Category
01:17:25 Building the MuscleBlaze Brand
01:25:30 Thoughts on Going Public
Charts referred to in the episode:
drive.google.com/file/d/1Wu6…
MuscleBlaze ad referenced in the video:
youtube.com/watch?v=JG9Ii3My…






























