Retail enthusiasts offering actionable retail & social media insights. Content created by retailing students from #UniversityofSouthCarolina #RetailPromotion

Columbia, SC
Joined April 2024
Another reminder about US cotton! @bakerjay904
Did you know 64% of U.S. cotton acreage doesn’t need irrigation because rainfall provides enough water? Cotton farmers are also using practices like cover crops and conservation tillage to protect soil and use resources more efficiently. #Sustainability #CottonSustainability
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Bella shares her great insights about #CottonTraceability. Please check out her thread! @CottonInc, thank you for supporting our education!
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Please check out @LilyShia369's thread and her takeaways! #BlueJeansGoGreen
Your old jeans could help insulate a home. 👖 Blue Jeans Go Green turns cotton denim into insulation for buildings and packaging. A closet cleanout can give worn-out fabric a new purpose instead of sending it to a landfill. #SustainableFashion #DenimRecycling
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Please check out Sami's thread about her takeaways!
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Did you know that Americas are giving away 70 pounds of textiles a year? Causing an enormous amount of waste in landfills. But what if we could use our old clothing as compost? Cotton is the answer! Made from the earth, worn, and back to the soil! #Sustainabilty #Backtomyroots
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Please check out Mallory's thread! Great reminder📌
Did you know every time laundry is done microplastics enter our waterways? Natural fibers like cotton are a exception. Cotton is naturally biodegradable and the right choice when purchasing clothing. #CottonSustainability #ChooseCotton
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Great reminder 📌 #CottonWorks
Did you know that using #cotton products for your bedding helps regulate your body temp through the night? Cotton is very breathable so having cotton bed sheets keep you nice and comfy. Additionally, cotton is #hypoallergenic so it is perfect if you have sensitive skin.
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I chose SITKA because it connects hunting with something personal through Carson Wentz. It makes the audience feel connected and inspired by showing that even an NFL quarterback can use hunting as a way to relax and reset. SITKA’s goal is to connect with hunters not products.
"Hunting is my reset button.”- NFL quarterback Carson Wentz More on Carson's New Zealand hunt here: bit.ly/TheResetButton
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RetailPro369 retweeted
I like how ILIA shows its brand is about more than beauty products. Sharing its goal of planting 1 million trees informs its audience while connecting the brand to a larger cause. This strengthens ILIA’s sustainable image and helps customers feel connected to the brand.
We’re planting 1 million trees to help combat climate crisis 🌲 Learn more: bit.ly/3kq7v3A
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Great insights! Please check out Mary's thread! @MaryHayser
SEO and User Experience are still treated as separate jobs, but they're not. Glossier's website proves this: minimal filters, benefit-first product copy, and consistent brand language across its platforms and reviews. Search engines and AI tools reward this consistency.
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Love this post from JetBlue! Thank you @MaryHayser for sharing this example. Please check out her thread!
JetBlue captured the dad who circles Arrivals until you land. It connects and entertains instead of selling, while showing off its seatback TVs. Their goal is brand affinity. It works because it fits their family-friendly image, proof a relatable moment beats a promo.
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RetailPro369 retweeted
SEO question, then vs now: Old → How do we rank higher? New → How do we become a trusted source everywhere AI looks? Rankings still matter. But AI answers pull from citations, mentions, and repeated signals far beyond your site. Example: LinkedIn already drives ~11% of AI citations, more than many major publishers. social.semrush.com/4iNth01.
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Please check out @JaredDeDominic's thread!
Internet searches are becoming more conversational. Google’s AI Mode allows shoppers to describe what they want and filter the results with follow up questions. It allows for clearer product details and even a virtual try on, which is more valuable than using generic keywords.
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Please check out Hailey's thread about the importance of long-tail keywords and understanding the search intent for #AEO and #GEO!
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Gen Z students and young adults focused on growth, success, and self-improvement. Nike’s message is effective because it shows that reaching big goals happens through consistent small steps. It connects with people who value motivation and persistence, even outside of sports.
Winning is a grind. One stop at a time.
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RetailPro369 retweeted
Internet searches are becoming more conversational. Google's Al Mode allows shoppers to describe what they want and filter the results with follow up questions. It allows for clearer product details and even a virtual try on, which is more valuable than using generic keywords.
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Check out this post! What is their primary purpose? Great content!❤️
Horizon Aluminium. The house is proud to introduce its first aluminum suitcase in (almost) real traveling conditions. Discover more at on.louisvuitton.com/6003BE8U… #HorizonAluminium #MarcNewson #LouisVuitton
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This post grabbed my attention. What are your thoughts? What is their main purpose?
THE STORE SHOW September 25 2 p.m. CEST Milan #GucciTheStoreShow
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Great insights from @HelenLawrence36!
Luxury fashion houses are opting to use handmade artwork for their digital marketing as AI makes consumers crave authenticity, imperfection, and human authorship. Since we live in a world where we never know if something is AI or not it’s refreshing to see. X4 @RetailPro369
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RetailPro369 retweeted
This campaign targets young beauty consumers who want an affordable foundation that matches their skin tone. It speaks to a common frustration with mismatched foundation using humor and relatable social media content to make the product memorable. @RetailPro369
Unglammy Valley = a place where your neck doesn’t match your face. 😱 when your foundation is a mismatch and you look like you…but not. the only way to e.l.f.scape? Soft Glam Satin Foundation! 🌟 your fave foundation with a just-right, buildable coverage and a satin finish. available in 36 shades for only $8 on elfcosmetics.com. ✨
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