Morgan Silverman University of South Carolina RETL 369 Section 1, Fall 2026 “Every day is a fashion show, and the world is your runway.”- Coco Chanel
Joined August 2026
- Tweets20
- Following20
- Followers4
- Likes8
Did you know that Americas are giving away 70 pounds of textiles a year? Causing an enormous amount of waste in landfills. But what if we could use our old clothing as compost? Cotton is the answer! Made from the earth, worn, and back to the soil! #Sustainabilty #Backtomyroots
Learning cotton can lose up to 77% of its weight through composting within 90 days has changed how I approach shopping. Making me more aware of fabrics and where it ends up after wearing them. Would knowing the impact of different fibers change the way you shop? X5 @RetailPro369
Wendy’s adds value by hopping on the social media trend to connect with younger generations. This is effect because they are using humor to reach new audiences while promoting their iconic frosty. The business goal was to promote brand awareness without making a traditional ad.
Email marketing promotes new product, sales and recommendations to engage customers. It connects consumers to websites through links and can generate a high ROI because target emails have a higher conversion rate while, making consumers feel more connected to the brand.
For example, Rhode sent me a promotional email before their new collection had dropped. I immediately clicked the link to see what I wanted to purchase. This shows how targeted emails can make consumers feel involved within a launch and connected to a brand. X4 @RetailPro369
Who represents Whole Foods target persona? It’s health-conscious young adults who enjoy cooking with organic products. This post connects with consumers by showing how Whole Foods ingredients can support a better morning while providing health information!
Breakfast boosts brainpower...and so can a game. Can you spot the differences between these two morning moments? ☕️☀️🍅 #wholefoodsmarket
High-impact, Minimal efforts!!! Makeup by Mario highlights its new Master Mattes Long-Wear Cream Eyeshadows in this Instagram campaign. One strategy they used was positioning by application, which I personally appreciate more than a traditional, stationary product shoot.
Positioning by application is vital when marketing a new makeup product. Consumers want to see how the product’s color and finish actually look on the skin. Showing the product in use helps consumers visualize it on and feel confident when going into a purchase! X3 @RetailPro369
Can you guess the fur? Of course you can! If you said…..
UGG, you’re correct! Brand recognition is a goal that brands strive to achieve! UGGs consistent silhouettes, are hard to miss! Boots, slippers and more, all recognizable in one second!
To make a brand recognizable, a clear vision and consistency throughout every sectors is vital. Whether it is the packaging or logo, the aesthetic should work together in harmony, ensuring consumers can recognize your brand while not confusing it with others. @RetailPro369 X2
