A healthy #onlinereputation takes constant care and nourishment to thrive. #Reputationmanagement is like exercising and eating a healthy diet—you need to make it a habit if you want to see results, and the benefits of your hard work evaporate quickly if you fall off the wagon.

The key to a strong online reputation is to start building on a solid foundation of “owned media”—content like blog posts, podcasts and videos that you create and have complete control over because they live on your website. It’s called the PESO model. #digitalcontent #PR #PESO

Be sure to thank people for their praise, but don’t let it seduce you into complacency. While they make you feel good, positive #reviews don’t teach you anything. As Bill Gates said, “Your most unhappy customers are your greatest source of learning.” #onlinereputation

#Backlinks serve to provide external support to your #digitalcontent, however quality is more valuable than quantity. One high-quality backlink from a highly credible and trusted source will do more for your #searchengine rankings than a thousand sketchy ones bought online.

You can produce quality #digitalcontent, only to have subpar headlines and meta descriptions hold you back. Making sure that your meta data accurately describes your content and is formatted correctly will maximize your click-through rate and drive more traffic to your site.

Remember, your organization isn’t the only one hustling to improve their #onlinereputation. What’s the best way to stay ahead of your competitors? Write more! The more value you bring through your #content, the more people will like and share it, and the more influence you earn.

Trying to rank for the shortest and most obvious keywords for your product or service can be an exercise in futility. Instead, try fishing where your competition isn’t by optimizing your content for long-tail keywords. #onlinereputation #keywordranking #seo #contentmarketing #PR

Search engine algorithms are made primarily to answer people's questions, not to help you make more money or drive more traffic to your website. Think about your audience’s biggest challenges and deliver content that solves their problems. Focus on human needs first, #SEO second.

Feeding Google a steady diet of high-quality content does more than boost your search rankings. The more high-ranking #digitalcontent you deliver, the harder it is for negative search results to gain a foothold and the better protected your #onlinereputation against damage.

When #onlinereputation is threatened, the stress can create a sense of urgency to “do something.” Letting emotions guide your response is a sure way to draw attention to negative content that few people would see otherwise. Just ask Barbra Streisand. bit.ly/3rNM7tu

Leaving the picture Google paints of your business totally to chance is a bad idea. You wouldn’t think of managing your business without a carefully thought-out plan. At least we hope not. Your #onlinereputation requires the same focused planning. #reputationmanagement #seo