Moe 🔑

sharing the full story of how I started Turnkey: in 2022, i was working at Trade Republic, now the largest neobroker in Europe, where i led the launch of their crypto offering. at the time, we were evaluating different wallet infrastructure providers and got on a call with one of the bigger names in the industry. the entire process was INSANELY slow. there were weeks of back and forth, multiple calls, and we couldn’t even get sandbox access until we were deep into the sales process. i remember leaving those calls thinking to myself that if crypto was actually going to become mainstream, this couldn’t be how developers built products. wallet infrastructure needed to be: - self serve & open - built for developers & easy to integrate - flexible across use cases you shouldn’t need weeks of sales calls just to figure out if you a product is going to work for you. so I realized there was a massive gap in the market. from there things happened fast. my co founder and I put together a deck (peep the old logo on the first slide) about building "Turnkey Wallet Infrastructure," shared it with a few friends to see what they thought, and a week later had a $7.5M term sheet for our seed. that became @turnkeyhq. today, we’ve grown into one of the leading wallet infrastructure providers for companies building crypto and stablecoin products. if there was 1 piece of advice i could give to founders: you don't need to lock yourself away to start a company. instead, pay very close attention to the things that frustrate you. if you keep running into the same problem with a vendor, product, or industry process, there’s a good chance others are dealing with it too. if something feels broken, go build the better version.

it's friday!! thousands of companies now use Turnkey to power their products wanted to give a shoutout to some of the incredible teams we get to work with love you guys ❤️ @polymarket @raincards @anchorage @moderntreasury @withAUSD @flexsuperapp @axiomExchange @catena_labs @donutAI @arcus_xyz @infinex @lightspark @magicEden @moonshot @offchain @rampnetwork @multisig @worldnetwork @yellowcard_app @gizmolab_ @flutterwave @definedfi @frontrunpro @On_Veera @o1_exchange @truemarketsco @KYDLabs @AIWayfinder @OneBalance @HallidayHQ @EarnOS if you’re building with Turnkey, drop a comment below and show us what you’re building!

Coinbase has been such a founder factory because working there in the early days exposed you to the frontier of crypto. Great companies aren’t started by beating your head against a blank sheet of paper until your business plan appears. In later stage companies, roles can become so narrow that you’re able to operate by a playbook. But when you’re thinking about truly novel problems day in and day out, you start to see untouched problems that are begging to be solved. I built Coinbase Custody into the best way for regulated institutions to store crypto. We found crazy PMF and grew it from 0 to $100b in assets. But clients were constantly asking for things we couldn’t support! How to do high throughput payments, trade on defi, offer wallets for users… obvious in hindsight. That’s exactly where the idea for @turnkeyhq came from.