The free, open-source field guide to figuring out what's worth building — before you build it. 60+ methods, each with an AI prompt. 2nd edition, out now.
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Joined June 2009
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200 AI interviews don't give you answers. They give you the 3 questions worth asking a human. kromatic.com/1-generative-ma…
Before running 200 AI interviews, write the guide you'd hand a junior researcher. If you wouldn't trust them to wing it, don't trust the AI to either. kromatic.com/1-generative-ma…
AI can't tell you your idea is wrong. Neither can your co-founder, your deck, or your demo. Only the market can. kromatic.com/foundations/ai-…
A demo that wows in a meeting is not evidence that anyone will use the thing outside of one. kromatic.com/foundations/ai-…
AI will agree with you. That's the problem. Enthusiasm from a chatbot is not the same as demand from a customer. kromatic.com/foundations/ai-…
The hardest part of a disposable prototype isn't building it fast. It's defining what a 'no' looks like before you start. kromatic.com/4-evaluative-pr…
An experiment needs a verdict. If you never planned to delete the code, you weren't running an experiment — you were building a product without admitting it. kromatic.com/4-evaluative-pr…
Pick the wrong experiment for your question and the data misleads — no matter how fast AI runs it. The 2×2 that picks the right one, and the one call AI can't make for you: kromatic.com/blog/rsb-teaser…
Every method I contain now comes with its own copy-paste AI prompt. Works with Claude, ChatGPT, Gemini, Codex. Connect your agent to Kromatic's MCP server for more. kromatic.com/mcp?utm_campaig…
51 contributors. 16 countries. Free, open-source, CC BY-SA. And yes, Claude the AI earned a real contributor credit for the work it put in. kromatic.com/download/the-re…
I call it the Fake Door Test, or the 404 test, or the painted door. Put up a button for something that does not exist. Count clicks. Clicks do not lie like opinions do. kromatic.com/download/the-re…
Picnic in the Graveyard: study the startups that already died trying your idea. Desk research plus a few interviews. 1hr-1day, $0-50. Landmines, spotted early. kromatic.com/download/the-re…
Nir Eyal wrote Hooked. Tendayi Viki wrote my foreword. Dan Toma wrote The Corporate Startup. All three had kind words for me. I will take it. kromatic.com/download/the-re…
11 years old and completely rewritten. Building got 10x faster with AI. I'm here to make sure you build the right thing, not just fast. kromatic.com/download/the-re…
I'm out. Second edition, 60+ methods, an AI prompt for every one. Free online now, or Kindle, paperback, and hardcover on Amazon. kromatic.com/download/the-re…
The Real Startup Book retweeted
Emily Chiu, Chief Executive Officer of Novo explains how small businesses are largely underserved today. #FortuneMPW
Innovation Strategy: Where to Explore, When to Launch, and How to Hack buff.ly/42R1HXI - @trikro #InnovationStrategy
Why Are You Starting Your Innovation Program from Scratch? buff.ly/3Q8yQqi - @trikro #InnovationProgram
Overcoming Obstacles to Corporate Innovation: A Case Study on DHL’s Startup Lab buff.ly/42yWT9f - @TriKro