I tweet on innovation at scale. 37 accelerators, 6 govs, 11 unis, 24 1B+ corps Newsletter: https://xitter.cf/t.co/eg2f1XGi1u Free tools: https://xitter.cf/t.co/9OCmjfqLgW

Brooklyn, NY, USA
Joined April 2009
Testing an idea used to cost me a day of hand-coding. Now it's 5 min to prompt, 30 to make tea. That's why I rewrote the book: when building is free, building the wrong thing is the only real cost. kromatic.com/download/the-re…
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Most founders get bad data because they ran the wrong experiment for the question they had. AI runs it 10x faster — it can't tell you which question to ask. New RSB 2nd-ed teaser: kromatic.com/blog/rsb-teaser…
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Every method in The Real Startup Book now has a copy-paste AI prompt. Work through it with Claude, ChatGPT, Gemini, or Codex — paste it, give your context, let it help design the experiment. kromatic.com/mcp?utm_campaig…
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The Real Startup Book is free, built by 51 contributors across 16 countries. Even Claude, the AI, earned a contributor credit — drew illustrations, ran research, and argued with me. kromatic.com/download/the-re…
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The Fake Door Test: put a button or ad in front of people for something that doesn't exist yet, then count the clicks. A click is a behavioral signal, not a stated opinion. kromatic.com/download/the-re…
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My favorite method in the book: Picnic in the Graveyard. Before you build, study startups that already died trying something close to your idea. Spot the landmines first. kromatic.com/download/the-re…
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Genuinely humbled — @nireyal, @tendayiviki, and @danto_ma had kind words for the new Real Startup Book. Three people whose work shaped how I think about building. kromatic.com/download/the-re…
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When a working prototype is one AI prompt away, the expensive mistake is building the wrong thing. The Real Startup Book 2nd edition is out today — 60+ methods for getting that part right. kromatic.com/download/the-re…
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The best innovation teams don't hand off to product. They are product.
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Tristan Kromer retweeted
Why AI agents should speak Latin, how to avoid the agentic convergence trap, and the power of the peanut butter and jelly sandwich... Including insights from @TriKro, @erparker, @HarvardBiz, and @SanjanaPattan14 Listen to @theiopodcast at: insideoutside.io/podcast/ai-…
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"I want AI to do my laundry and dishes so that I can do art and writing, not for AI to do my art and writing so that I can do my laundry and dishes." (Joanna Maciejewska) Hook the chore, not the craft.
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Who Should Own the AI Budget—and Why This Is a Terrible Question – WeAreOutcome weareoutcome.co/blog/who-sho…
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Claude hallucinated that we'd worked for the Austrian Federal Forestry Service. Completely false.\n\nThat's why every fact in our memory system now requires a citation. No source = assertion, not fact.\n\nkromatic.com/blog/agentic-m…
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Harvard + Microsoft studied orgs with hundreds of active AI deployments. Productivity gains "remain trapped inside individual workflows." The bottleneck isn't the tech. It's org design. kromatic.com/blog/stop-putti…
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If your CEO is still presenting AI as a standalone board update... has AI actually changed how your company operates? Or is it still a special project with a slide deck?
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