Be The Villain

😈 PRIME 2.0: The Professional Fuckboy Playbook — Abundance, Radical Candor & Group Dynamics Roughly six weeks out of an engagement, freshly 50, and somehow I'm having more sex, meeting more women, and experiencing more abundance than at any other point in my life. October has been one hell of a fucking level up. A foursome. Around five women on rotation with 2 more on the way. Multiple women spending long weekends at my content house. An incredible 50th birthday. More opportunities for adult content collaborations. A date with four women at the same time. And I just arranged to hang out with a Victoria's Secret model while I'm in Vegas for Halloween week. What the actual fuck happened? 😂 The interesting part isn't any one of those things. It's that I've started figuring out the system behind all of it. And most of what I'm doing is surprisingly straightforward. 1. The Mindset Shift: Be The Villain 😈 After my ex and I split, I made a conscious decision to stop self-censoring, stop holding back, and stop living my life with one hand tied behind my back. I turned 50 and realized life is too damn short to spend the rest of it living according to everyone else's expectations. I decided to revisit my old man-whore days from the military, only this time with the social skills, network, resources, and experience I didn't have back then. I call it Prime 2.0. Some might call it a midlife crisis. To hell with that. 😂 I've spent the last couple of years building my content house brand into a private social and entertainment ecosystem. For most of that time, I was in a relationship. Then I became single. And suddenly women started coming out of the woodwork. Women I'd known for years. Models I'd lost touch with. Women from previous events. New women discovering me through Instagram. It was almost the opposite of preselection (aka mate-choice copying), where women suddenly become interested when you're already in a relationship. Apparently, becoming single and visibly available can produce its own version of that phenomenon. Especially when you've spent years building a social network and are a good-looking boss. 2. Radical Candor Is My New Compatibility Filter One of the biggest changes has been my approach to honesty. I'm not hiding that I enjoy casual sex. I'm not hiding that I make adult content. I'm not hiding that I enjoy multiple partners, women who are into women, or group dynamics. And I'm certainly not pretending to be looking for a traditional monogamous relationship. I even make it clear that I won't date women who aren't also attracted to women and comfortable with the kind of lifestyle I enjoy. That one statement has produced an interesting phenomenon. Nearly every woman I've explicitly told this to has responded by telling me she's into women, too. Even one woman who identifies as straight has participated in group experiences with us. Now, obviously, somebody saying she's bisexual doesn't automatically mean she's interested in group play. Those are two different things. But I've found that being completely upfront about my preferences eliminates a tremendous amount of wasted time and creates opportunities with women who genuinely share those interests. Instead of trying to convince women to fit my lifestyle, I'm finding women whose lifestyles are already compatible with mine. And they're increasingly volunteering that information without me asking. That's the real breakthrough. I took .'s advice about screening for women who are also into women and pushed it about as far as I could. The result? I've built a close circle of women who like me, like each other, and enjoy spending time together—sometimes sexually, sometimes completely platonically. That's what I mean when I jokingly say I've assembled a harem. 😂 The compatibility screening comes first. Everything else follows. 3. Instagram Has Become My Bottom-of-Funnel Machine 📱 This is another piece I stumbled into. After becoming single, I rebuilt my Instagram Close Friends list and started posting stories that make my lifestyle and availability pretty obvious. Not literally posting "Let's fuck." But for those who speak "womanese", anyone paying attention can read between the lines. 😂 I watch who engages with those stories, particularly women who consistently view, like, or reply to them. Those interactions give me a reason to restart conversations, reconnect with old acquaintances, or invite someone to an event. I'm not treating a story like as an invitation to sex. It's an opening to a conversation. Once we establish some mutual interest, then I can invite them into the social ecosystem I've spent years building. One woman I originally connected with back in August eventually became someone I'm arranging to see in Vegas. That woman happens to be a Victoria's Secret model. Another woman attended our Victoria's Secret watch party and ended up inviting me and several of my girls to a lifestyle club. What I find fascinating is how much of this originates from casual social-media interactions. Instagram creates visibility. The events and parties create real-world interaction. Compatibility determines what happens next. And the entire thing feeds itself. 4. The Setup: My Bottom-of-Funnel Party Weekends 🥂 This is where things have gotten particularly interesting. My events have evolved into themed parties that are generally normie-friendly. Masquerades, pool parties, fashion-show watch parties, nightlife outings, and other social events. Nothing about attending one means someone is signing up for sexual activity. However, after the main party winds down and the general crowd leaves, the atmosphere sometimes becomes considerably more adult. We've started batching events into extended weekends, typically every other weekend, where several women stay Thursday or Friday through Sunday or Monday. A recent example: Friday: Masquerade party, followed by a very late night. Saturday: Recovery day. 😂 We were all so wiped out from Friday that everyone slept in and spent the day lounging around the mansion. No club night, no afters, no additional partying, just relaxing and enjoying each other's company. And interestingly enough, I think the unstructured downtime may have been just as valuable as the events themselves. Nobody had anywhere they needed to be. People slept in, hung out, relaxed, and spent time together without the pressure of a schedule. Sometimes the best bonding happens when absolutely nothing is planned. Sunday: Victoria's Secret fashion-show watch party. The invitation itself is simple: "You're welcome to stay over next weekend. We've got the masquerade Friday, some poolside relaxation Saturday, and the VS watch party Sunday. Make a weekend out of it." That's it. Some women come for a few hours. Others stay the entire weekend. Those with whom I'm already involved know what our arrangements are. With newer women, I'm upfront about the lifestyle without making any assumptions about what they want to participate in. And here's something I didn't fully appreciate until recently: The longer people spend together in a comfortable social environment, the more opportunities they have to establish their own chemistry. The women get to know each other. They socialize, swim, go out, share meals, and develop friendships. Sometimes those friendships become sexual. Sometimes they don't. But by creating an environment where everyone can relax and get acquainted, the possibilities emerge without needing to manufacture them. 5. My Repeatable Group Dynamics Workflow 🔥 This is the part several guys have asked me about. I recently identified an actual pattern in how my group experiences tend to happen. Before, it seemed almost accidental. Now I can explain it. Step 1: Host an event. Create a fun social occasion that stands on its own merits. A themed party, pool day, or night out. Step 2: Invite women I'm already intimately involved with. These are women who already know me, trust me, and understand my lifestyle. At least one person in the eventual group is typically someone I've previously been intimate with. Step 3: Invite other compatible women. Particularly women who are bisexual, comfortable with sexuality, and interested in meeting other women. I make introductions and give everyone time to socialize. Step 4: Let the women establish their own chemistry. This is the most important element. I don't need to orchestrate their attraction to each other. Sometimes two women who are already involved will head upstairs together. I might join them later, assuming that's what everyone wants. Step 5: Ask whether everyone would be interested in inviting another woman. If we're already enjoying ourselves, I'll ask the women privately whether they'd be comfortable inviting someone else. If everyone is interested, I'll go downstairs and ask the other woman directly whether she'd like to join. No surprises. No assumptions. No pressure. So far, when I've made those invitations, they've been enthusiastically accepted. And that's how a threesome can become a foursome (or more) I had my first foursome using essentially this sequence. What's especially interesting is that I've never had a threesome where both women were entirely new sexual partners for me. In my successful experiences, there's always been at least one established partner. That existing familiarity seems to make the whole interaction more comfortable. My takeaway: Don't try to create sexual chemistry from nothing. Build a circle of compatible people, let them develop their own connections, and see what everyone actually wants. It's simple, but in my experience surprisingly effective. 6. The Real Breakthrough: Build a Self-Reinforcing Social Ecosystem 🔄 Here's the bigger picture that took me a while to recognize. My house isn't just a property where I throw parties anymore. I've inadvertently built a self-reinforcing social network. And the more I examine what's happening, the more I realize that each component strengthens the others. Think of it as a flywheel: 1. Instagram creates discovery. My social-media presence keeps me visible and generates interest from women already in my network, as well as new connections. 2. Events convert online interest into real-world relationships. The content house gives me a recurring reason to bring people together without every interaction having to be a date. 3. Extended weekends create familiarity and chemistry. People get to know one another beyond the usual superficial nightclub interactions. Sometimes a lazy Saturday spent recovering from a party creates more genuine connection than another night on the town. 4. Compatibility creates opportunities for deeper relationships and experiences. Because I'm upfront about my lifestyle and preferences, people can decide whether they want to become part of that inner circle. 5. Positive experiences deepen the network. The women build friendships with each other. Some start organizing outings, bringing friends, or proposing experiences themselves. 6. The expanded network generates new introductions and opportunities. Those relationships create more social connections, new invitations, and more reasons for people to participate in future events. And then the cycle repeats. Instagram → Events → Relationships → Compatibility → Shared Experiences → Referrals → More Instagram and Event Engagement. That's the flywheel. The individual encounters are outcomes of the system, not the foundation of it. And that distinction matters. If I were exclusively chasing individual hookups, I'd be starting over from zero every time. Instead, I've built an environment where social relationships compound. The longer the network exists, the more people know each other, the more comfortable they become, and the more opportunities naturally emerge. The real asset isn't the number of women I'm sleeping with. It's the network of women who know me, trust me, enjoy my company, and increasingly enjoy each other's company. That's something far more durable than a successful night out. And it explains why the opportunities seem to be accelerating. I didn't suddenly become dramatically better at meeting women in six weeks. I'm benefiting from over two years of network building, combined with newfound availability and much more transparent compatibility screening. In hindsight, the infrastructure was already there. Becoming single simply allowed me to participate in it differently. 7. The Adult Content Side 🎥 There's another dimension to all this. I'm actively making adult content, both as a creator and as male talent working with female creators. I've actually been doing some version of this off and on for more than a decade, but until recently I never spoke about it openly. I even danced for a summer when I was in the military. Well, four bachelorette parties, until my commander found out and put a stop to it. 😂 For me, adult content is probably 60% about enjoying the sexual experiences and 40% about the money. The interesting discovery has been how candor about being involved in the industry sometimes makes social and professional introductions easier. Women who are comfortable in that world immediately understand what I'm doing. Others decide it isn't for them. Both outcomes save time. I've also become much more conscious of the distinction between personal intimacy and filming. Being willing to sleep with someone doesn't mean she's agreed to be filmed or have anything published. Those are entirely separate conversations and permissions. My next fitness goal is to lose the rest of my belly and lean out. Right now I'm mostly doing faceless content. Once I'm in the shape I want, I may start showing my face. That's another piece of Prime 2.0. 8. The Costs of Being a Professional Fuckboy 💸 Now for the other side of all this. Because there are costs. And while I'm having an incredible amount of fun, I'm not oblivious to them. Sleep. 😴 The first thing I started sacrificing was sleep. Going out, hosting events, meeting women, making content, and spending nights with partners takes a tremendous amount of time. There's only so much time in the day. And I absolutely recognize that regularly shortchanging sleep is not sustainable. Gossip and reputation. 🗣️ People talk. Especially when your private life is anything but conventional. I've decided I'm not going to spend my life trying to manage everyone else's opinions. Sometimes I even lean into the jokes on social media. But I'm also learning that being candid about my own life doesn't give me the right to disclose everyone else's private business. Friendships and relationships. 🎭 Some friendships haven't survived the shift. I've also had to confront the reality that my involvement in adult content and group sexuality isn't compatible with many women's expectations for a serious relationship. That's fine. I'm no longer trying to build relationships around fundamental incompatibilities. I'd rather know upfront. Money and sexual health. 💰 Testing alone is currently costing me around $500 a month. I've been testing weekly because of the frequency of new partners and the expectations of some women I work with. But testing isn't a magic shield. Results have detection windows, other partners have their own exposures, and a close social circle doesn't eliminate STI risk. I'm also having to get much more serious about appropriately fitted condoms, prevention, and clearly communicating risk. Time and priorities. 🕐 This is perhaps the biggest question. I've got a mansion, events, a business, professional responsibilities, and ambitions well beyond my sex life. If pursuing women starts materially damaging those things, then I've taken a good thing too far. I'm enjoying abundance, but I also need to make sure I'm still directing my life rather than being directed by my appetite. 9. Sex, Fitness, and Prime 2.0 💪 Here's another amusing development. I'm getting a hell of a lot more physical activity now that I'm single. 😂 I've even started leaning out again. I joke that sex is my cardio, and sometimes a pretty solid ab workout. But the bigger takeaway is how fitness and confidence can reinforce one another. Getting in better shape makes me feel better about myself. Feeling better makes me more social and outgoing. And being socially active creates more opportunities to meet people. That's a feedback loop I actually want to encourage. The mistake would be pretending bedroom activity replaces proper strength training, nutrition, recovery, and sleep. My winter goal is to get leaner, improve my physique, and bring the rest of my appearance into alignment with the confidence I've developed socially. Do not dismiss your fitness, gentlemen. 10. The Bigger Picture: Abundance Through Alignment Here's what I find most remarkable. Six weeks ago, I came out of an engagement. Now I have a growing circle of women, group experiences I used to struggle to arrange, new industry connections, and a social calendar that's almost absurdly full. But the biggest change wasn't discovering some magic pickup technique. It was stopping the attempt to fit my life into a relationship structure that didn't suit me. I became completely candid about what I wanted. I started screening for genuine compatibility. I leveraged the network and social environment I'd already spent years building. And I began making introductions between people who might enjoy one another. That's it. No elaborate seduction routine. No pretending to want a relationship I don't want. No convincing a woman she should be interested in things that don't appeal to her. Just clear preferences, social abundance, mutual attraction, and a willingness to let things develop. I recognize that I'm in a somewhat unusual position. I've spent years cultivating relationships in nightlife, modeling, fashion, and the creator industry. I also have a private venue where I can host people. Not everybody can replicate that infrastructure. But I think the underlying principles translate: - Build your network before you need it. - Be unapologetically honest about your preferences. - Screen for compatibility instead of trying to manufacture it. - Create fun social experiences people genuinely want to attend. - Make introductions, allow chemistry to develop, and respect everyone's choices. - Recognize that relationships compound when people genuinely enjoy being part of your social circle. - Protect your health, your reputation, and the things you've worked to build. I'm still figuring out what this next chapter of my life ultimately looks like. Maybe it's a second prime. Maybe there's a little midlife crisis mixed in. 😂 Maybe I've just finally reached a point where my social skills, confidence, network, and lifestyle are all aligned. Whatever it is, I'm not interested in going backward. The challenge now is figuring out how to enjoy all this abundance without letting the pursuit of pleasure consume everything else I've built. Because the whole point of freedom is being able to choose. Not becoming a slave to the next dopamine hit. Prime 2.0 is officially underway. Life is short. Have fun. Know what you want. Find your people. Be The Villain. 😈🥂

Attention Internet Men: When I hear you're having trouble with girls, I realize how much better than you I am, even as I'm about to turn 50. Are you building a brand? Developing status? Do that and one day you'll have a roster of women as young as you want. h/t @Archwinger1

😈 The Cost Of Being A Professional Fuckboy After my ex and I split, I made the conscious decision to stop self-censoring, stop holding back, stop living my life with one hand tied behind my back, and start living life by my own rules, standards, and desires for a life of fun, fulfillment, and debauchery. 🥂😈 Life is too short for anything less. The short version is I made the conscious decision to dive back into my old ways of being a man whore like I was when I was in the military. Only this time I'm doubling down because I now have the skill set to do it right—and to go big. 🚀 I miss who I used to be, as naive as I once was. Why? Because, like I said above, life is too damn short and I'm sick & tired of all the social expectations and bullshit of living up to other people's expectations instead of living for me. This is all about taking "Be The Villain" to a whole new level. 😈 Also, I love sex. 😂 And I've recognized I'm possibly addicted to it and/or the validation that it brings. I did the math recently and I'm well over 150 partners at this point. They weren't all stunners—especially when I was young and taking what I could get—but the last few years most have been real baddies. 🔥 Oh, and you read that right... 🎥 I'm in the spicy content game. I'm actively filming content with women, both as a creator myself and as the male talent for other female creators. I never talked about it publicly, but I've been filming content with women off and on for well over a decade, so this isn't exactly new for me. I also danced for a summer—really just four bachelorette parties—until my commander found out and put a stop to it. 😂 But that's a whole other story. With the content creation side of things, I'm upfront about all of this with women. For me, I'd say I'm about 60% in it for the sex and 40% in it for the money. 💰😈 Which is at least the reverse of how most women seem to approach the industry—they want the money more than anything. The fact that I'm not hiding it is actually part of what validates my presence in the industry to them. That and I'm racking up references for being amazing in bed. 😏 I digress. I'm not shying away from my intentions, and I'm not blowing smoke up anyone's ass. That truthfulness has unlocked opportunities I've found are typically closed to average people. Interesting how that kind of candor works. 👀 I'll get to that in a bit. I also owe my friend a huge debt of gratitude for introducing me to a woman as a pornstar about a month back. 😂🎥 That unlocked access and broke rapport in a way I never could have imagined—and kickstarted a snowball effect I never saw coming. 😂 Speaking of acceptance... I was shocked at how accepting most people in my life have been of all this. In many instances people were basically wondering when I would "come out of the closet," so to speak. The people who know me best apparently knew this was coming eventually. And, interestingly enough, it was all women who saw the writing on the wall. 😂 Now for what the title of this post is actually about: 😈 The consequences of consciously becoming a man whore and leaning into my professional fuckboy / porn star persona... 1️⃣ Sleep. The first collateral damage was my sleep schedule. 😴 I'm out in the streets doing cold approach to add new girls to my events invite list. I'm also up all night going to afters or fucking. When I'm not doing that, I'm having sex with one, two, sometimes three girls at a time—and that shit takes time when you want to do it right. 😂 Anything worth doing is worth doing well. 🫡 2️⃣ Gossip. The second collateral damage to my normal life was all the gossiping and rumor mongers. 🗣️🍿 People like to talk. And I'm just having fun with it, so I'm leaning into it on social media. Got to give your fans what they want. 😂 Also, the hate never flows from the top down. It's the people below you who will come after you when you throw off the chains and live life by your own rules. 🦀 Crab Bucket Mentality, if you will. 3️⃣ Friendships. The third collateral damage was some lost friendships. When I stopped self-censoring and gave myself permission to be my true self—and started speaking with full candor—it revealed people whose sensibilities simply aren't aligned with the direction I'm steering my life. And that's fine. 🤷‍♂️ Because I'm making new friends who are in very tight alignment with my personality, sexuality, and philosophy toward this industry and lifestyle. I actually owe a model friend of mine thanks for this one. She posted a reel about oversharing, and when I saw it, a switch flipped in my head. 💡 When you purposely overshare—when you're brutally honest—you'll never have to lie again. And then there's the natural filter it creates. When you overshare, you naturally screen for your people. Those who don't share your values and sensibilities probably aren't a good fit for you long-term and will ultimately hold you back. It's better to shake them loose and move on, rebuilding your life around people who are actually a good and proper fit. ✌️ My life is taking this weird turn toward radical candor and truth to the point that most people in my social circle just accept: "Yeah... that's just Joe." 😂 They know I speak openly, I'm unapologetic about sexuality, and I'm comfortable around the sex industry. Most don't even bat an eye anymore. Make no mistake—I do ruffle feathers. 🪶😈 But that's partially the point. The people who remain just kind of bask in this weird afterglow of fun vibes and refreshing honesty they don't get anywhere else. Especially the people who share my outlook on sex and life in general. 4️⃣ Money. Another cost is the fiscal element. 💸 There is a literal cost of doing business with STD testing to the tune of about $500 a month right now. I'm doing them weekly. But if I play with anybody who's not in the industry or our close bubble of friends who are already tested, then I have to get tested again if I don't use condoms—which I hate, because normal ones are so damn tight around me. 😂 In some cases I've actually gotten bruised from the damn things. "One size fits all"... Until it doesn't. 💀 🥂 In conclusion... I've taken some knocks, but overall I think it's been a positive experience. It's not just the amazing sex and group play I've been denied in serious relationships. It's the new experiences. The freedom. The honesty. And especially the new friends made along the way. 😈🥂 Life is short. Be The Villain.

Every Relationship Ends I chose to Be The Villain, which really just means being self-interested enough that you're eventually going to be the bad guy in somebody else’s story. Part of that has meant leaning into being the guy women are attracted to — and, whether I like the framing or not, the guy boyfriends or husbands are afraid their woman might meet on a night out. I've slept with numerous women who were taken, always finding out after the fact, and there's a level of disillusionment that comes from seeing that firsthand — one I think most people are oblivious to. That comes with the territory of living unapologetically, being social, and refusing to make myself smaller so everyone else feels comfortable. The irony is that now that I’m engaged in an LTR, I sometimes feel like the living version of that meme: the guy who has been with enough women who were supposedly “taken” that he starts wondering why he would ever want to be the boyfriend. Because once you've seen enough of what people are capable of, you can't really unsee it. So how do we find balance in dating and relationships? You eventually have to accept that there are no guarantees. Someone can cheat. Someone can leave. You can grow apart. Life can completely change one of you. Or you can do everything “right,” stay together for 50 years, and eventually one of you dies. Every relationship ends. “It’s just your turn” is probably too black-pilled and cynical for me, but there’s a strange kind of freedom buried underneath the idea. @SartainPodcast has talked about how, 50 years after we’re gone, almost nobody will remember we were here. At first that sounds depressing. Then you realize how liberating it is. Stop trying to construct a life that guarantees you’ll never get hurt. There is no such life. Be The Villain when being the villain means choosing yourself. Take the trip. Build the business. Meet people. Date freely when you're single. Love deeply when you choose someone. Take the risk of trusting them — not because you believe nothing can go wrong, but because you know you'll be okay if it does. And if it ends? Let it end. For me, the answer is abundance. My life's goal was to develop abundance. Abundance of options. Abundance of experiences. Abundance of people, opportunities, friendships, relationships, money, time and possibility. What I've found is that abundance changes the psychology of a relationship. You’re no longer staying because you’re terrified there’s nothing on the other side. You’re staying because, today, you still choose that person. And if it ends, the world doesn’t end with it. There are other women. Other experiences. Other chapters. Other versions of your life you haven't even met yet. For men especially, developing that sense of optionality can be transformative. A lot of men move through relationships from scarcity. They feel like they have to protect the one opportunity they managed to get because they don’t know when — or if — another one is coming. Abundance changes that. Knowing that the end of one relationship does not mean the end of your romantic opportunities changes the entire psychology of commitment. You stop thinking: “I have to keep this relationship because I may never find another one.” And start thinking: “I’m here because I choose to be here.” That distinction matters. Historically, many men have never experienced the feeling of having genuine abundance of choice in dating. Developing that optionality can be incredibly freeing because it removes fear from the equation. I want you, but I don’t need you in order for my life to still be great. That doesn’t mean treating people as disposable. It means understanding that no relationship has to become a hostage situation simply because you’re afraid of starting over. Knowing you have options is reassuring. Knowing you could walk away and eventually — or immediately — be fine gives you the freedom to stay for the right reasons. And maybe that’s the paradox. Having options doesn’t necessarily make commitment weaker. Sometimes it makes commitment more meaningful. Because there’s a difference between staying because you believe you have nowhere else to go and staying while knowing perfectly well that you do. So maybe the balance isn’t pretending relationships last forever. It's accepting that they don’t — and building such an abundant life that you’re never terrified of what happens when one ends. Love while it works. Leave when it doesn’t. Never operate from scarcity. Be The Villain. Choose from abundance, never scarcity. Stay because you want to — not because you’re afraid you can’t replace what you have.

Yes.

Pretty much the voice of America right there.

All of the old school indicators of interest are generally not that at all. They are elicitations to receive interest & attention. Those are not at all the same as women giving you compliance. This is where most PUAs went wrong. When a woman gives you the ol' shoulder or or chest stroke, she's not showing you she likes you, she's eliciting attention from you. HUGE difference from women showing you they like you by giving you compliance.