Revealing Reality is an award-winning behavioural insights agency working on a range of complex research projects.
London, UK
Joined August 2011
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Revealing Reality retweeted
What does the constant sharing of data do to parenting norms and expectations? And how does it shape the development of children's independence, resilience, and trust?
Our research for the ICO explored how data sharing is shaping parenting and childhood.
think.revealingreality.co.uk…
Revealing Reality retweeted
If your kids have TikTok accounts, or ask for them, you should sit down with them and read this report together. Share the disgust and degradation of real feeds from real kids. TikTok is wildly inappropriate for children. From @RR_research and UK orgs
think.revealingreality.co.uk…
As featured in @thetimes today, Infinite Scroll is our new report on what children's lives on TikTok actually look like – and what it means for young people growing up in the age of algorithmically driven short-form video. think.revealingreality.co.uk…
In wave 12 of our Children's Media Lives report for @Ofcom, you can hear how 17 children talk about social media – and who they think it's really for – to a change in how AI features in their daily lives & more.
Read the report: revealingreality.co.uk/child…
We've been highlighting the issue of children interacting freely with adults on Roblox since April.
Our investigation of Roblox's new safety features in September revealed the problem persisted.
We're pleased to see Roblox is now implementing age verification to combat this.
As before, we'll test these new measures once they go live.
theguardian.com/games/2025/n…
You can see what we found in our September investigation here:
think.revealingreality.co.uk…
We've conducted in-depth research with countless children across years of commissioned and self-funded work - witnessing dynamics emerge that previous generations have never experienced. If you have any interest in the state of childhood today, read this: think.revealingreality.co.uk…
Are you noticing a disconnect between what the public want, need or believe, and policy?
Our new project meets people where they are, taking us into their homes and communities to understand their lived experiences.
What do people really think about the issues that matter most to them?
Visit our site, where we will be sharing our emerging insights and findings: in.revealingreality.co.uk/in…
The @mollyroseorg commissioned us to investigate children's online exposure to harmful content. Would you let your child use a social media platform where one in twenty children reported seeing content encouraging suicide within the past week?
revealingreality.co.uk/wp-co…
Egg monsters. Multiplying kittens. Too many fingers. AI-generated content was surreal & instantly recognisable as artificial.
It's moved on.
Now it's creating caricatures of Britain: our towns, our politics, our divisions.
This is AI Britain: think.revealingreality.co.uk…
Since we published this piece of work Roblox has announced a series of updates designed to better protect children. But do they work? We returned to the platform to find out: think.revealingreality.co.uk…
What happens when adults and children share a virtual playground? Our latest research explores the world of Roblox: we set up a 42-year-old male avatar, who observed interactions but didn't speak to any of the users. What we uncovered was troubling: think.revealingreality.co.uk…
4 months ago, our investigation into Roblox revealed adults & children mixing freely, with sexually explicit content easily accessible to young users. Roblox has since rolled out a number of updates. We’ve returned to the platform to explore the changes: think.revealingreality.co.uk…
We welcome the progress – Roblox appears to have made genuine improvements in blocking the most inappropriate content from young users. However, the core issue remains: adults and children can still interact without meaningful separation.
In our study for @MHRAgovuk on the perceptions of the associated risks of breast implant surgery, participants often saw surgery as transformative or an essential part of a recovery. But how does this impact their ability to appreciate the risks? revealingreality.co.uk/how-d…
How do Family Visa financial requirements impact families wanting to live together in the UK?
Our research for the Migration Advisory Committee (MAC) explores this question in-depth, mapping the experiences and attitudes of both successful and unsuccessful Family Visa applicants.
revealingreality.co.uk/under…
Children’s Data Lives, commissioned by @ICOnews, is now in its second year. It tracks a cohort of children to uncover how their experiences are shaped by data-driven digital design and what this means for their evolving relationship with data: revealingreality.co.uk/how-d…