I think some of you are taking this post out of context & reducing the entire conversation to “LAZY” which I don’t think is the point at all. Ayra can be many things, but LAZY? Absolutely not. Now, back to the actual point of the post ‘LEAVING A MARK ON PEOPLE’S MINDS’ For someone whose album cover art & rollout were heavily centered around the colour purple and that very distinct Nigerian GELE, you’d expect the visual identity to carry into performances and appearances. Let us see her perform in the purple gele, or incorporate it into her looks in some way. But the album dropped & suddenly, we stopped seeing the gele. Meanwhile, the fans are wearing it more than she is. I honestly think they should have allowed the gele aesthetic to marinate for months & become synonymous with the album. The goal should be to create such a strong visual association that, years from now, whenever & wherever pple see a gele, their first thought is either ‘Starr Girl’ or Ayra Starr. That’s what it means to leave a mark. It’s about creating an identity pple can instantly associate with ‘Starr Girl’ or Ayrastarr.