@ProfVMitchell

Professor of Marketing. (BSc; MSc; PhD; Dip M) at the University of Sydney Business School

 Sydney, New South Wales
sydney.edu.au/business/staff/vince.mitchell
Joined February 2012
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  • Following90
  • Followers361
3Media
"How preferable and possible is management research-led teaching impact?" Check out this article from @ProfVMitchell 👉 bit.ly/3WZXV94 #researchimpact #impactacademy
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Learn about Tacit Knowledge with @ProfVMitchell! Up next LIVE at researchimpactsummit.com Special thanks to: Premier Sponsor - Overton.io Diamond Sponsor - Impact Services from @EmeraldGlobal emeraldgrouppublishing.com #RISummit #researchimpact
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Synchronous or asynchronous? Is this the major question in higher education these days? See what Lan Wu and Jung You have to say about this in their recent article in the #journalofmarketingeducation. @ProfVMitchell @DrMarketingPro…lnkd.in/e2XHM2ir lnkd.in/eQ7gFxXp
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Replying to @ProfVMitchell
@ProfVMitchell, @Aalmeidajones, @ericknight and I have been shortlisted for an #award 🏆 with the Centre for Management Consulting Excellence on #ThoughtLeadership in #knowledge #organisations. You can download the summary and full paper for #free here👇emerald.com/insight/content/…
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Here's a sneak peek of our discussion with @ProfVMitchell at this year's #RISummit. Register Now to watch it LIVE! Special thanks to our sponsors: Premier Sponsor - Overton.io Diamond Sponsor - Emerald (Impactservices.emerald.com) #researchimpact #impactacademy
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New: Research assessments tell us what and who did research impact, but say little about the why and how. #REF2021 #KEF @ProfVMitchell wp.me/p4m9em-bPC
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The ‘how’ rather than the ‘what’ of research impact, @EricKnight & @ProfVMitchell, doi.org/10.1080/07294360.202… #HigherEd #ResearchImpact #TacitKnowledge #ImpactMeasurement #ResearchEvaluation @myMGSM @Sydney_Business
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Join Leisa Bacon, Director of Audiences for the ABC, @AndrewBaxter3 & @ProfVMitchell on 25 Nov for our final Marketing Exchange Series instalment of 2020: "How to react to the unexpected - a marketing case study of working through a pandemic." Register: bit.ly/35H2aO6
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WHO SHOULD OWN DATA? sincere thanks to @NSmolenski, @iamwill @cam_kerry, @jmorrisjr, @ProfVMitchell, @andrewtstephen, Bernadette Kamleitner, @dandemers, and @ChristopherA! Read the full post: datacollaboration.org/post/6…
data ownership, data collaboration alliance, GDPR, CCPA

ALT data ownership, data collaboration alliance, GDPR, CCPA

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It's time to take a scalpel, not a meat cleaver to advertising budgets. @ProfVMitchell looks at how companies can keep calm and carry on advertising during a financial crisis. sbi.sydney.edu.au/dont-furlo…
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#MarketingProfessors are back in the #classroom. Let's do some #research to understand the impact of #COVID19 on our #educators. #journalofmarketingeducation #pandemicpedagogy #teachingandlearning @ProfVMitchell @DrMarketingProf April Field Kemp @SAGE_EdR…lnkd.in/eYf75TT
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A special episode of @marcompodcast on how brands and consumers around the world are responding to the COVID-19 crisis anchor.fm/themarketingcommut… #marketing

Coronavirus Special by The Marketing Commute

In this special episode of The Marketing Commute we discuss the challenges and opportunities for brands as COVID-19 sweeps across the world. Who's leaning into the pandemic and who is struggling?...

creators.spotify.com
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My column in today's @australian, on the elements behind great brand storytelling. For big campaigns, or simple social media posts. And why companies should be tapping into it more often theaustralian.com.au/busines… #marketing
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We really enjoyed catching up with @aussiegrit in the first episode of Season 2 of The Marketing Commute podcast. We covered everything from #F1 to brand ambassadors to sports apparel. themarketingcommute.com #podcast #marketing @AndrewBaxter3 @carmenbekker1 @ProfVMitchell
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Tickets now available for our first Marketing Exchange Event for 2020 at @sydney_business, with Brent Smart (@smarty_said) from IAG giving the masterclass - business-comms.sydney.edu.au… #marketing
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We're underway recording Season 2 of The Marketing Commute Podcast. This season will feature guests from Formula 1, Social Media, and Liquor. Should be quite a season! @AndrewBaxter3, @ProfVMitchell, and @carmenbekker1 are back too. themarketingcommute.com/ #podcast #marketing
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We are already halfway through our journey! 🚗 If you haven't already joined the ride, click the link below to binge the first 5 episodes of 'The Marketing Commute' podcast with our hosts @AndrewBaxter3 @mike_boyd @ProfVMitchell and @carmenbekker1 🎧 ow.ly/iAEb50xfMZr
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We were lucky enough to have John Moore, Former Director of Marketing and Global Head of Customer Lab at Bupa, with us in the studio, discussing all things health tech! Check this out in the latest episode of TMC! 🎧 ow.ly/Tjc050x0EOj
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Vince Mitchell retweeted
dr.walker@mktwalker16 Sep 2019
Insightful articles illustrating the ambiguous areas concerning technology, marketing, and public policy by @AlexaKaye3 @DrHoy480 @ProfVMitchell @LeylandP @mrcol @syagnik @sachinbank et al. in the upcoming @jppm_ama special issue... journals.sagepub.com/page/pp… #technology #privacy

Sage Journals: Discover world-class research

Subscription and open access journals from Sage, the world's leading independent academic publisher.

journals.sagepub.com
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Tonight we’re live from @sydney_uni at the Marketing Exchange Series with @ldbould @ProfVMitchell and @AndrewBaxter3 to discuss how the @FFA is repositioning Football to connect Australian’s to the global game ⚽️ #usydMES
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