Theory vs. Reality. 🎓 Professor of Marketing @ OBU 💼 CEO @ Club Creative | Writing about the gap between the Classroom and the Boardroom.
Oklahoma City, OK
Joined November 2022
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Caleb Roche retweeted
We’re excited to welcome Caleb Roche to the OBU family as our new Assistant Professor of Marketing at the Paul Dickinson School of Business. Caleb isn’t just bringing impressive industry results—like generating over 250 million impressions and driving more than $10 million in revenue last year—but also a genuine passion for showing students that marketing is about building connections, solving real problems, and making a positive impact.
“OBU feels like the perfect place to combine my passion for marketing with a deeper purpose,” Caleb shared. We’re looking forward to the fresh insights he’ll bring to our classroom and the hands-on opportunities he plans to create with local businesses.
Discover more about the Paul Dickinson School of Business and how OBU is preparing our students for what’s next at okbu.cc/4aJtpr8
Caleb Roche retweeted
Jensen Huang of Nvidia, $NVDA: "Greatness does not come from intelligence. Greatness comes from character, and character isn't isn't formed out of smart people: it's formed out of people who have suffered."
Caleb Roche retweeted
99% of the gurus you see on X are lying about every single thing.
Do people not realize how hard it is to build an 8+ figure business? Do we really think these people have done it but are selling you all the secrets?
2024 is the year of critical thinking and guru extinction.
Caleb Roche retweeted
Hot take:
An MBA doesn't prepare you to own and operate a small business.
The management techniques you learn about Microsoft and Coca-Cola won't really help you grow a $2 million local service business