Theory vs. Reality. 🎓 Professor of Marketing @ OBU 💼 CEO @ Club Creative | Writing about the gap between the Classroom and the Boardroom.
Oklahoma City, OK
Joined November 2022
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Clients don't pay for your "Process."
They pay for your "Peace of Mind."
If you send them a 50-page audit, you gave them homework.
If you send them a 1-page solution, you gave them sleep.
Be the aspirin, not the headache.
I just got off the phone with a student from Western Kentucky University.
Employers who say "Gen Z doesn't want to work" are just telling on themselves.
The talent is there. The curiosity is there.
You just write boring job descriptions.
I grade papers on Sundays.
The #1 mistake students make? They use 50 words to say what could be said in 5.
Brevity isn't a style choice. It's a revenue strategy.
If you confuse them, you lose them.
A Marketing Degree gets you the interview.
A Portfolio gets you the job.
Being able to write a clear email gets you the promotion.
Stop optimizing for the GPA and start optimizing for the output.
Stop asking prospects "Do you have time to chat?"
They will say No.
Start asking "Have you given up on this project?"
They will say No (which actually means Yes).
Loss Aversion is the most powerful drug in sales. Use it.
Would you like to help with academic research?
I'm conducting a study on marketing and different generations, and I need your input for Phase 1!
Your opinion matters, so click the link below to participate!
okbu.questionpro.com/generat…
Thank you for your support!
Idk if they changed this or if I just never knew this as a kid, but YOU ARE 44 TIMES MORE LIKELY TO WIN THE POWERBALL OVER ONE OF @McDonalds Monopoly Collect to Win prizes 🤯
The odds of you winning the new 2026 Jeep Grand Cherokee are 1 in 13 BILLION🥸
@Wendys are my chances higher than @McDonalds monopoly that you’d give me one individual free fry?
The goal for Q4 isn't just what you'll achieve. It's what you'll have the discipline to ignore.
Focus isn't saying yes to one thing; it's saying no to a hundred other good ideas.
#Leadership #Focus #Q4
It's Q4. Time to simplify to win.
90% of strategies fail from complexity, not a lack of vision.
Here’s a 3-step framework for a Q4 that actually gets results:
1️⃣ One Goal: Pick your single most important "North Star" metric. Not five. ONE.
2️⃣ Three Initiatives: Name the ONLY three projects that directly impact that one goal.
3️⃣ Weekly Cadence: A non-negotiable, 20-min meeting each week to track ONLY those three initiatives.
Clarity is a superpower.
#Q4 #BusinessStrategy #Execution
Just because people know your name doesn’t mean they know your value.
Too many companies spend money on:
-Sponsorships
-Boosted social posts
-Ads with clever taglines
…thinking it’s strategy.
Most marketing isn’t ineffective, it’s just misunderstood.
Everyone wants guaranteed ROI, but here's the uncomfortable truth:
•ROI is an outcome, not a promise.
•No platform, no ad, no email, no agency can guarantee it.
What we can guarantee is:
•A smarter strategy
•Tighter targeting
•Better testing and iteration
•Clearer value prop alignment
The rest? It depends on the market, timing, budget, creative, data, sales handoff, and about 40 other things.
If you’re wondering why everything feels more expensive in 2025 — even though you technically “make more money”…
It’s because it is more expensive.
Let me show you how brutally the math breaks down
Groceries? Utilities? Childcare? Renters instead of buyers?
We haven’t even factored those in.
And forget about “just stop eating out” — the real problem isn’t avocado toast.
It’s that life got 2x more expensive and wages didn’t keep up.