Producer, Writer, Emmy Winner, and Fantasy Football Commissioner. 20yrs in film/TV. SAAS - Storytelling as a Service provider. Not a bot, just a new account.
California, USA
Joined September 2025
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Producers_Edge retweeted
Terrifying!
A Tesla slammed into the back of a CHP patrol vehicle on I-80 in Solano County. The Tesla driver said he was asleep with the car's self-driving feature turned on.
Two CHP officers were hurt in the crash.
Producers_Edge retweeted
The takeaway isn't to ditch AI. Let it help clean up pauses and mistakes, then spend your time on what makes the video better to watch
Which part of editing would you happily hand over?
youtube.com/watch?v=vv53-b-K…
Producers_Edge retweeted
This shot from ‘GODZILLA MINUS ZERO’ was created by only 2 artists with 2 billion water particles included.
Producers_Edge retweeted
When it comes to interviews, Producers have a motto:
Get what you need before going for what you want.
In TV, leaving the set without what you need can cost you thousands. Or even worse, your job.
So I learned how to reverse-engineer my questions.
First, figure out what your video needs. Think of it like a recipe. Your needs are the key ingredients. Your wants are the seasoning.
Then know your runway. How much time do you have?
With a long runway, you can chase tangents and circle back when an answer falls flat. If it's short, every question needs to earn its place. So ask in a way that gets a tight answer.
Let's say that you have a channel focused on tech, and you land an interview with a founder launching a groundbreaking new product. But they can only stay for 30 minutes.
Ingredients: what it does and who should (and shouldn't) use it.
Seasoning: the origin story and the moments of doubt.
Skip "Tell me about the product." Ask "What's one thing it does that nothing else can?"
Get your ingredients first. Then season to taste.
Because in my experience, no amount of seasoning will make a meal taste right when it's missing a key ingredient.
Producers_Edge retweeted
One of the biggest risks with AI is that it allows people to present themselves as experts in fields they actually know very little about.
I wonder how many editors, scriptwriters, researchers, and everything in between are basically just feeding prompts into AI with little to no real human input or expertise?
Producers_Edge retweeted
Creators could learn a lot from TV production.
In 20 years as a TV producer, I never saw an audience-retention graph for a show I produced.
We didn't have a printout telling us, “People got bored here.”
So we had to get good at diagnosing storytelling problems before audiences ever saw a frame.
And some of the tests were surprisingly simple.
Here's one you can use before your next upload:
Is this easy to understand?
NOT: Is it fast enough?
NOT: Are there enough graphics?
NOT: Does the music work?
Can a viewer easily understand what's happening, why it matters, and what they're supposed to be following?
Because sometimes what looks like a pacing problem is really a clarity problem.
Ask yourself: Does my audience understand my content?
Producers_Edge retweeted
Creators stress about the wrong things and blow money on the dumbest gear.
You don't need a $3,000 camera to get viewers. You don't need an $800 mic setup to be a good streamer.
Under $1,000 gets you:
Used PC: $700
Mic: $50
Webcam: $100
Light: $60
IEMs: $20
Gear won't make an inactive creator any better.
Producers_Edge retweeted
There’s another benefit to adding chapters to videos.
Google shows them in search results, so each chapter is another chance for someone new to find you.
Name every chapter with the words someone would search for, like "Why the Fed is cutting rates."
To add them, list timestamps in your description starting at 0:00.
You need at least 3.
Producers_Edge retweeted
Business creators who only care about the click remind me of those cheesy infomercials from the 90s.
They'd advertise an amazing product.
Then the box arrived, you felt stupid for believing the ad, and never ordered from them again.
That's how viewers feel when they click on a great thumbnail where the content doesn't deliver.
The longer this goes on, the faster you'll burn through your Total Addressable Market.
Producers_Edge retweeted
Everybody keeps saying YouTube is killing TV. It's not.
People are just consuming content in places they never used to, and creators are rushing to fill the void.
Before YouTube, most of us read the back of the cereal box at breakfast, listened to music during our commute, or flipped through a magazine while we waited for the doctor to call our name.
In 2026, we're more likely to pull out our phones in those situations.
Yet when it comes to watching something before bed or on a plane, TV still wins by a mile.
It's not about preference. It's about what else they're doing when they press play.
And that's the part most creators never account for.
Producers_Edge retweeted
Florida has a grant that reimburses up to 75% of what you spend training your current employees. Small shops get the best rate.
It's called Incumbent Worker Training, run by CareerSource Florida.
• Most companies get 50% of approved training costs back
• 25 or fewer employees, or a rural or distressed area, can get 75%
• The company cap was $100K last program year
• You choose the training provider
An Orlando pool service company wants its techs certified so they can take on commercial accounts. $20K in training becomes $5K out of pocket.
Key rule: get pre-approved before training starts. Most owners find out after they've already paid. tradeschoolsecrets.co
Producers_Edge retweeted
you think you are not creative??
nahh.
You’re not bad at content. You’re just not thinking about your customer.
@orenmeetsworld on what actually makes content work:
“Creativity isn't what makes content and ads work. It's empathy.”
It’s understanding what your customer is dealing with, what they want, and what they actually want to watch.
You don't need to be creative. You need to understand people.
(Via The Grant Owen Podcast)
I asked @orenmeetsworld to walk me through what to do at every level of marketing based on a budget.
Level 1: $0 - $10k
Level 2: $10k - $100k
Level 3: $100k - $1m
Level 4: $1m++
Level 5: UNLIMITED
0:00 Level 1 Zero to $10K
2:05 Creativity Is Just Empathy
3:23 Build a Fake Feed of Your Customer
5:25 Does the Founder Have to Be on Camera
6:32 Free Attention Is the Biggest Opportunity
7:07 What $10 a Day on Meta Actually Teaches You
8:18 Test Campaign vs Scale Campaign
10:30 When to Start Scaling Your Ad Budget
13:00 Retargeting and Warm Audiences
15:00 The Creative Testing System
18:00 Level 2 $10K to $100K
21:00 Email Is Still the Best Asset You Own
24:00 SMS and Owned Channel Strategy
28:00 When to Hire Your First Marketing Person
31:00 The Metrics That Actually Matter
35:00 Affiliate and Referral Programs
38:00 Level 3 $100K to $1M
42:00 Building an Influencer Program
46:00 Seeding vs Paid Influencer Deals
50:00 How to Brief Creators Without Killing the Content
54:00 Long Term Creator Relationships
58:00 Accountability Systems for Marketing Teams
1:01:08 Level 4 Over $1M a Month
1:03:00 How to Not Lose Your Edge as You Scale
1:06:00 Let Creators Be Creative
1:09:11 Brand Awareness vs Direct Response
1:12:00 Niche Audiences and High AOV Brands
1:17:00 The Podcast Advertising Opportunity
1:20:00 CPM vs Audience Quality
1:25:37 Brand Pages Worth Studying
1:29:34 Level 5 Unlimited Budget
1:31:00 How Claude Dominated Influencer Marketing
1:32:00 Scale vs Monoculture
1:34:04 The Super Bowl Play
1:36:00 Mr Beast and the Celebrity Crossover
1:38:00 Get In Early on Rising Creators
Producers_Edge retweeted
"Today I will do what others won't, so tomorrow I can accomplish what others can't" - Jerry Rice
Shoutout to everyone grinding over the weekend.
A few years ago, I produced an interview with the greatest receiver of all time.
Everyone sees the finished product. The Super Bowls. The fame. The money. And assume he must have had something special that set him above the rest.
He did. Relentless Determination. He knew his drive could outpace everyone else's, and he rode it all the way to the Hall of Fame.
So today I'm rooting for the Niners and for everyone doing the work that others won't.
Producers_Edge retweeted
Always reppin' the Renegades...even in the league! 🙌
#UFLtoNFL
Producers_Edge retweeted
Why does one video spike while the next one flops?
On the surface, they might look identical. Both were targeted at the same audience: college-educated men under 40 with high disposable incomes.
Demographics tell you who COULD watch. But they don't explain why someone would.
Try planning your next video with that. Should you do a case study or an explainer? Share some quick tactics? Or post a long-form interview?
Demographics won't give you the answer.
Instead, find out: Why did they click? What were they looking to get from your show?
Usually it's tactics, insights, or just good old entertainment. Not their age, income, or education.
Are you giving them what they want?
