Decision intelligence for complex organizations. People and customer analytics, business intelligence, measurement, and AI strategy. New York.

New York, NY
Joined November 2025
Do beetroot supplements and resveratrol actually improve heart health? In the latest PrimeStata Insights article, Dr. @Dr__Reiss, Professor of Medicine at NYU, examines whether the evidence behind popular cardiovascular supplements holds up. primestata.com/blog/health/b…
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PrimeStata retweeted
A new issue of The Industrial-Organizational Psychologist (TIP) is now available. Many of your favorite columnists are back, as well as the editor and president both providing important insights. Learn more: tinyurl.com/2p4tk5v8 #IOPsych #SIOPSmarterWorkplace
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At #EVOLVE2026 in NYC, hearing @GetCortexApp cofounders discuss the future of AI-driven software development. How do we translate rapidly advancing AI capabilities into measurable organizational value? Great convos and insights coming via @PrimeStata!
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One of the downsides in AI getting so good is that it is getting harder to demonstrate its strengths and weaknesses. Yes, Astra and Fable can research and write good papers in an academic field. No, they are not as good as human (yet?), but you have to know the field to know why.
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AI can be widely available without being widely valuable. The difference is whether companies can turn access to the technology into changes in how work gets done—and measure whether those changes are creating value. mck.co/3UA4LFH
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Bad surveys do more than create bad data. They can make weak assumptions look precise, produce clean dashboards around the wrong question, and give decision-makers confidence they have not earned. Measurement quality is not a technical detail. It shapes the decision itself.
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PrimeStata helps organizations make better decisions when evidence is complex, fragmented, or incomplete. Focus areas: • Organizational & People Analytics • Customer & Market Intelligence • Business Intelligence • AI Strategy & Workflow Design primestata.com
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A model is only as useful as the decision it improves.
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Bad surveys do not just create bad data. They create confident decisions built on unstable ground.
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Dashboards do not create clarity unless the underlying question is structured correctly. Better evidence starts with better questions.
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AI readiness is not tool adoption. It is decision readiness.
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Most organizations do not have a data problem. They have a measurement problem.
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