Strategist | Curate interesting things from the world of marketing | Views my own. IPA contributor. Lecturer. Mini MBA alum. Book me at the link 🔥
London, England
Joined April 2009
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The “kernel”, or the core, of good strategy has 3 pieces 👇
From Good Strategy/Bad Strategy by Richard Rumelt
Wrote a new Substack that gives you access to how my brain works đź§
open.substack.com/pub/pollya…
What shall I write about next?
Some topics swimming in my head:
- Your KPIs are boring, do this instead.
- Unusual places to look for cultural insights.
- How you behave is more important than what you look like. Discuss…
Are campaign phases irrelevant?
I think they might be… but I have new frameworks that could be the solution!
open.substack.com/pub/pollya…
Brands don’t build community, people do.
Latest Substack now out
open.substack.com/pub/pollya…
POLLYANNA WARD retweeted
Be fair, this is funny
POLLYANNA WARD retweeted
Tried @lovable for the first time last night and vibe coded an interactive graphic wall art generator that reacts to current time & weather
POLLYANNA WARD retweeted
We’ve planned, plotted & pulled it all together - now ✨NeuroNights✨ is go!
Comedy + neuroscience = two mind-blowing nights
🧠Apr 10: Neuro Myth Busters (feat. Disabilarity)
🧠Apr 24: Battle of the Brains
Laughs, facts & all for a good cause
🎟️ lng.org/byob-leaf
Wrote things about piracy being seen as a Good Thing for brands and how to lean into it to drive growth
pollyannaward.substack.com/p…
