Founder of @IKnowSomePeople (Brand Strategy). Co-founder of @AllHandsOnDoc. Trustee of @ScottishDocInst. Co-editor of @alonginglook. @Phil_Adams@mastodon.social
Edinburgh (Europe)
Joined April 2008
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I posted this on Day 1 of year 6 as an independent consultant.
Five years on my own; you'd think I might have learned something.
buttondown.com/Lowfalutin/ar…
The values and style of @buttondown in the words of its founder & CEO, @jmduke. It's all about conviction and coherence.
newsletter.lowfalutin.co.uk/…
Publishing "private" messages in public places is a legitimate brand-building strategy for any people business.
buttondown.com/Lowfalutin/ar…
It’s as if agency folk are embarrassed by whimsy and wonder; the very things that make ad agencies uniquely valuable. So they dress things up with impenetrable bombast. This “upstreaming” of advertising has a lot to answer for.
buttondown.com/Lowfalutin/ar…
Much to learn from Robert Caro about not abdicating the insight/strategy/writing work that humans are uniquely qualified to do.
buttondown.com/Lowfalutin/ar…
Good questions. Burning questions. Sales questions. Interview questions. Strategy questions.
buttondown.com/Lowfalutin/ar…
Thoughts on the CEO's enthusiasm for brand strategy, and why taking one for the team isn't always a good thing.
buttondown.com/Lowfalutin/ar…
Strategic narrative. When doing business with you isn't just the right thing to do, it was meant to be.
buttondown.com/Lowfalutin/ar…
Pivot has an R number (remember those?) much greater than 1. Every meeting, every email, every pitch deck is a pivot superspreader event. And the business community is incapable of developing herd immunity to clever-sounding words.
buttondown.com/Lowfalutin/ar…
It has been a while since I was in this particular saddle.
A love letter to the lyrics of Travelling Not Running by @liveid6 and @EMFTheBand.
medium.com/a-longing-look/so…
Where creative consistency really comes from, and the irresistible truth of Levi's.
buttondown.com/Lowfalutin/ar…
Lessons from the propaganda school of advertising.
buttondown.com/Lowfalutin/ar…
"No one likes being put in a box. It’s a judgemental process. Your complex identity is brutally oversimplified based on subjective criteria."
buttondown.com/Lowfalutin/ar…
A post about putting people and brands in boxes. Hapless boxing, malicious boxing, and useful boxing.
buttondown.com/Lowfalutin/ar…
Fabulous writing.
So, here's some thoughts on Abattoir Blues/The Lyre Of Orpheus at 20. Yes, 20. Writing this helped me work out why There She Goes, My Beautiful World makes me cry, and reminded me bands should have at least two of every instrument. What a fucking record.
jamescaig.substack.com/p/a-f…
A post about the irresistible truths of Nike and Sex Pistols, inspired by @davedyecom’s conversation with Jim Riswold (RIP).
buttondown.com/Lowfalutin/ar…
Finding your irresistible truth, being a truffle pig, and consulting to myself.
buttondown.com/Lowfalutin/ar…
A winning pitch makes sense. It makes sense to, and it makes sense of.
Learning about sense-making by pitching in the audience's second language.
buttondown.com/Lowfalutin/ar…